行銷信息系統 的英文怎麼說

中文拼音 [hángxiāoxìnxīxìtǒng]
行銷信息系統 英文
marketing information system, mis
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 息 : Ⅰ名詞1 （呼吸時進出的氣） breath 2 （消息） news 3 （利錢; 利息） interest 4 [書面語] （子女） on...
  • 系 : 系動詞（打結; 扣） tie; fasten; do up; button up
  • 統 : Ⅰ名詞1 （事物間連續的關系） interconnected system 2 （衣服等的筒狀部分） any tube shaped part of ...
  • 行銷 : be on sale; sell
  • 系統 : 1. （按一定關系組成的同類事物） system 2. （有條理的;有系統的） systematic
  1. Secondly, the thesis deeply probes into the main operation systems of retailing chain enterprises such as sales operation, information system operation, materials and purchasing operation. it illustrated the above operation systems are the foundation for those retailing enterprises to realize low cost and high efficiency through analysing the purchasing system of wal - mart and materials ration system of baijia supermarket

    其次，對零售連鎖企業的主要運作體系包括營銷運作、信息系統運作、物流配送和采購運作等進行了深入探討，並通過對沃爾瑪公司采購運作的分析以及百佳超市社會化物流配送體系的剖析，說明了上述運作體系是零售業連鎖企業實現低成本、高效率運營的基礎。
  2. Improve the management level of coscon, meet the increasing demands in the capital market ; enhance the professional business ability, strengthen and develop the global container shipping network ; implement active sales policy ; solidify, penetrate and extend effective market ; equally develop fleet management and managing fleet, route extension and reduction ; build effective customer service system, win the market by “ high quality ” service ; bring the advantage of alliance cooperation into full play, improve the profit - making ability ; strengthen the use of information system, boost “ digital ” development ; implement the strategy of “ talent for strong business ”, train responsible company and responsible staff ; establish a complete financial and accounting system of capital operation to improve the level of financial management ; optimize the domestic and overseas management pattern, form a resultant force of the global container shipping network ; expand the scale of shipping capacity, enhance the company ' s competitive edge ; finish the transformation from sheer production operation to the double operations of capital and production, maintain the sound and stable development of business

    提高公司管治水平，滿足不斷提升的資本市場要求；增強專業化經營能力，鞏固發展全球集裝箱網路化運輸；實行積極營銷政策，鞏固、滲透和拓展有效市場；實現船隊經營與經營船隊並舉及航線擴張與退出並舉；構築有效的客戶服務體系，以「高品質」服務贏得市場；發揮聯盟合作優勢，提高盈利能力；堅持強化運用信息系統，催生「數字化」 ；實施「人才強業」戰略，打造責任公司、責任員工；建立完善資本經營財會體系，提高財務管理水平；完善海內外管理模式，形成全球集裝箱運輸營銷網路的合力；擴大公司運力規模、增強公司競爭實力；完成由單純的生產經營向資本經營和生產經營並舉的轉變，實現公司業務的健康、穩健發展。
  3. It consists of the real - time monitoring of the coal - carrying vehicles and control center for transportation and marketing as well as modern management of the coal

    煤炭運銷管理信息系統，由對運煤車輛具有自動監測和收費功能的自動收費站和對整個地區煤炭運銷狀況進行實時監控和現代化管理的管理控制中心兩大部分組成。
  4. Third, the framework of marketing process reengineering is put forward according to the ideology and principle for mpr. marketing information systems, supplying chain, logistics and crm is designed for new marketing process to ensure realization for re - design marketing process. then, new model of marketing process is given on the basis of new process

    第三，針對存在問題，依據營銷業務流程再造的指導思想和原則，提出營銷業務流程再造的總體框架和再造后的流程；圍繞如何實現新的營銷業務流程，從營銷渠道的信息系統、供應鏈、物流和客戶關系進行設計，然後基於再造后的營銷業務流程，提出新營銷組織應具有的特性，並設計出再造后營銷組織模式及實現組織再造的途徑。
  5. Garments enterprise management information system makes a detailed system analysis and design from three aspects, purchasing operation, stock operation and sales operation. and it describes the process of the aforementioned three key operations in details, with analysis of data flow as supplement

    服裝企業管理信息系統則從采購業務、庫存業務、銷售業務這三方面進行詳細的系統分析與設計，詳細地描述了服裝企業上述三個關鍵業務的流程，輔以數據流程分析。
  6. With the rapid development of computer -. network and communication technology, the manage information systems, especially the commerce manage systems and the finance manage systems, are extensively applied. a lot of books commercial corporations would like purchease - sales - inventory ( psi ) books manage systems, as one of the most important means of dealing with operations ^ carrying out management and making assistant decisions

    隨著計算機、網路和通信技術的飛速發展，管理信息系統特別是商、財務管理系統得到廣泛的應用，其中圖書進銷存管理系統的使用已成為圖書商業企業處理業務、實現管理、進行輔助決策的最重要的手段之一。
  7. It is important that what logistics management has been adopted and what factors would be think over can work out the problems about nowadays automobile sales logistics, that is the best customer service level and lowest cost of all. secondly, according to the existent problems, the requirement of logistics system that would be improved is analyzed and the whole design target of logistics system is made clear

    接著在分析物流系統各個環節的基礎上，對整車的流通渠道以及成本與滿足顧客服務水平的角度對新系統實施的可行性進行了分析，並依此建立了基於信息系統的可行的第三方整車物流系統，使汽車公司及其經銷商能夠跟蹤單一產品從生產後到最後運送的整個過程，同時實現消費者也能使用這種跟蹤服務。
  8. The mobile communication technology progress has provided the new way for the enterprise information to be transmitted fastly and accuratly. therefore, this article based on the above viewpoint, the paper carry on the conformity with each kind of information system of the enterprise, by using communication timeliness and the mobility, establishes a real - time highly effective, safe, stable, product management system information platform which taking enterprise ' s product as the basic point and the product in the sale also is the supplier and the seller intermediary spot characteristic, through analysis each function of the system skeleton as well as research each function flow, the information determination and the grouping, the data warehouse definition and the optimization, might using migration such as cell phone, computer and so on. to complete the data exchange of the enterprise internal and external forms product information by computer, achieved the goal of promoting the enterprise internal and external forms information transmission, exchange and communication

    因此，本文基於上述的觀點利用通信技術的實時性和移動性，與企業各種信息系統進行整合，建立一個實時高效、安全、穩定的企業產品管理系統信息平臺構架，以企業的產品為基點和產品同時在銷售中又是供應商和銷售商的中介點的特點，通過對系統構架各項功能的分析以及各項功能在模塊中實現的流程、信息的確定與分組、數據倉庫的定義和優化等作了理論的研究，可以利用手機等移動便攜工具、計算機完成進行企業內外部產品信息的數據交流，達到促進了企業內外部信息的及時傳遞、交流和溝通的目的。
  9. In order to clear up these causes, i proposes vendor centrally managed inventory mode and design operational steps to implement this mode, including business structure reorganizing and functional department integrating ; constituting strategic partnership with core vendor ; information system ' s building ; combining of the third part logistic and self - support logistic ; distribution network redesigning. finally, this article establishes a mathematic optimal model to find out the number and locations of inventory transferring centers

    針對這些問題，論文提出了供應商集中管理庫存的模型，並且對神龍公司實行供應鏈管理庫存進行了模式設計，包括組織結構重組，職能部門集成；與核心分銷商建立戰略夥伴關系；信息系統建設；第三方物流與自營物流相結合的配送體系；整車物流網路的再設計。
  10. Based on the discussion of the relative technologies of mass customization ( mc ), this dissertation makes a systematic research of the theory and method of the modeling and expression of the product family configuration and the configuration product ' s implementing and controlling, meanwhile, tries to establish an integrated information system which can support the product lifecycle management

    本文在探討了大批量定製的相關技術的基礎上，較為系統地研究了大批量定製下，配置產品的建模、表達和執行控制的理論與方法。試圖能夠在設計、製造和銷售服務等產品生命周期的全過程建立起面向大批量定製的集成信息系統。
  11. About the marketing information management system ' s design and implement, firstly, the paper analyses the presently situation, existed problems, being changed aspects of local province ' s electric power corporations. as for the macro - design of the system, the paper then applies data stream method to put forward the function, database and logical structure design of system, emphasizes software and hardware reality of the global system, at last, does particular design for every sub - system to realize the system function

    在營銷管理信息系統的設計和實現過程中，首先分析了目前電力企業營銷狀況，存在的問題和需要改進的方向；然後，對系統進行總體的分析和沒計，採用數據流分析法，提出系統的功能設計，繪制營銷管理系統的功能結構圖表，並詳述各功能模塊的作用；在功能結構提出的基礎上，又進行了系統數據庫設計和邏輯結構設計，並提出整個系統實現的軟硬體條件；總體設計完畢后，又對各子系統進行具體設計；最後實現系統功能。
  12. It links the features of hao liang he cement co. ltd and set an example as how data warehouse applies to sales profit aims and dss. it brings out a solution to dss according to data warehouse technology, in the same time states design and process of data warehouse system, discusses how to realize data analyses of data warehouse system through online management and number - digging skills. and it demonstrates the necessary and possibility of dss system in hao liang he co. ltd. the thesis offers a reference of other cement enterprises

    本文以黑龍江省信息產業廳專項基金課題? ?水泥企業通用型mis軟體的研發與應用為背景，結合浩良河水泥有限責任公司水泥生產的特點，以數據倉庫技術如何應用於銷售決策支持系統為例，提出了一個基於數據倉庫技術的決策支持系統的解決方案，著重論述了數據倉庫系統的設計方法和步驟，探討了如何通過聯機分析處理和數據挖掘技術實現數據倉庫系統的數據分析，論證了在浩良河水泥有限責任公司管理信息系統中建立基於數據倉庫技術的決策支持系統的必要性和可行性。
  13. In the paper, technological bases of mis are studied and analyzed. this paper makes detail system analysis by use of structured analysis method. analyzing contents include organization structure, managing operation flow, requirement of users, etc. based on the analysis result, the logic model of new system is put forward

    論文分析研究了建立管理信息系統的技術基礎，利用結構化的分析方法對銷售管理信息系統進行了系統分析，主要包括對現行系統的組織結構、管理業務流程、用戶需求等內容的詳細調查和分析，並在此基礎上提出了新系統的邏輯模型。
  14. On the base of these principles and methods or the logical process, we provide some general policies of marketing channels for people in marketing practice to refer to. this dissertation has six sections. introductory introduces ces the background, objective, methods, theory bases and limit of research ; the first chapter is simple review on the theories and models ; the second chapter is the analysis of the basic aspects of marketing channels, including channels structure, channels " behaviors and the effect on the both, which comes from the computer information system ; the third chapter provides a mechanism of policies " choice of marketing channels ; the forth chapter provides some policies conclusions ; the final section simply criticizes this dissertation, including contributions, defects ect

    本文分六部分共四章，導言部分介紹本文的研究背景、目的、方法、研究的理論基礎及限制條件；第一章對現有的產品生命周期理論和模型進行簡單回顧並作出一些評價；第二章對渠道結構、渠道行為及計算機信息系統對營銷渠道結構和行為的影響等營銷渠道的三個基本問題進行分析；第三章提出不同產品生命周期階段營銷渠道政策的選擇機制，這個選擇機制實質上也是消費者行為和競爭者行為在渠道選擇中的一個均衡過程；第四章實際上是政策結論的部分，所提出的一般性渠道政策建議是渠道政策選擇機制合理的邏輯結果；文章的最後一部分是筆者自己對文章所作的一些簡要評價：包括文章的貢獻、缺陷等，並指出在這一領域中未來的研究方向。
  15. This thesis makes a systematic and detailed study on technical economic characteristics of petrochemical industry, supply and marketing mannel, logistics method and the business resources, and then devises a strategy on the third party ' s storage providers. in this thesis, storage management strategy is discussed, including infrastructure and resource distribution, business process and organization redesign, information system construction, manufacture management and human resources management. afterwards the marketing strategy of the third party ' s storage providers, cost management strategy and consumer relationship management is also designed

    本篇論文在分析了中國石化行業企業改制重組、遼陽地區石化行業技術經濟特點、石化企業供銷渠道和物流模式、以及遼化物資供應公司經營資源等因素后，制定了公司策略，其中包括基礎設施與資源配置、業務流程優化與組織結構再造、信息系統建設、企業文化建設和人力資源管理等方面，並為該企業作出了第三方倉儲專業服務商的戰略定位。
  16. According to the designing of the sale system for nanda cable works, the paper deeply studies and designs the securities of the system application, including web and database

    結合南大電纜廠銷售管理信息系統的設計，對系統應用的安全性從web和數據庫兩個角度對其進行了詳細的研究和設計。
  17. Based on the development and design of the sale system for nanda cable works, the paper studies the system architecture based on the web application and the access technology of web database deeply, according to the process of developing a web database application system

    論文在南大電纜廠銷售管理信息系統開發、設計的基礎上，圍繞web數據庫應用系統開發的主線，對基於web應用的系統體系結構、 web數據庫訪問技術進行了深入的研究和探討。
  18. On the basis of above work, allowing for the situation of nanjing coflight science and technology ltd., further analyzed the operation flows about sale, storage and purchase in the company and meanwhile improved them with the application of progressive methods, furthermore, offered constructive flows for its special business ; by recurring to logical model and main data flows, the conclusion in analysis phase, carefully designed the information system. during the design, especially for database, software architecture and network environment, thought over communication with relative enterprises and customers and attached much importance to internet and intranet

    在此基礎上，結合南京航大意航科技股份有限公司的現狀，著重對于企業的有關采購、銷售和庫存的現有業務流程進行分析，並運用當今先進的管理理念? ? crm和scm對其改造，針對企業的某些特殊業務提出了一些建設性的流程，然後基於分析階段得出的邏輯模型和主要數據流進行了系統的設計，其中在數據庫、軟體體系結構和網路環境等方面的設計考慮了與相關企業以及客戶的交流，充分強調了internet和intranet的因素，進而得出信息系統的物理模型。
  19. Based on the architecture of the as / 400 server, section 3 also puts forward based develop solution of described the construction of the flight arrangement information management system develop for both of hardware platform, software platform and development tools. section 4 discussed the implementation of the applications software, in details. section 4 also particularly introduces the design and realization of the flight data input module, the flight aided arrangement module, the sold seats computation module, the important data maintain module and common forms generation module

    本文首先介紹了管理信息系統的基本概念；然後分析了航班調度信息管理系統的功能需求，比較了其幾種可行的實現方案，提出了以as / 400為服務器的系統總體開發方案，論述了硬體設計選擇和軟體總體設計和模塊劃分；接著，介紹了軟體開發環境和工具，並對航班數據錄入、航班輔助調整、銷售座位數計算、重要數據維護、常用報表生成等各個軟體模塊的設計與實現進行了詳細的介紹；最後，說明了對開發所得系統進行測試的結果以及今後改進的構想。
  20. The implement effect of management system is verified by statistic analysis. it is still planned simply the information program of quality management for oem operation mode. it is specified how to form a close information loop of production, sale and service by computer net, that may avoid quality accidents

    本研究還對oem生產方式下的質量管理信息系統進行了初步策劃，包括如何運用計算機網路系統使冰箱質量在生產、銷售、售後服務等環節中形成閉環反饋系統，實現信息共享，從而避免批量性的質量事故的發生。
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