行銷組合 的英文怎麼說

中文拼音 [hángxiāozǔgě]
行銷組合 英文
marketing mix
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 組 : Ⅰ名詞1 （由不多的人員組成的單位） group 2 （姓氏） a surname Ⅱ動詞（組織） organize; form Ⅲ量詞（...
  • 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
  • 行銷 : be on sale; sell
  • 組合 : 1 （組織成為整體） make up; compose; constitute 2 （組織起來的整體） association; combination3 [...
  1. The feature of the thesis is that the author does a deep thought and study in specific characteristics of real estate, combined with the actual need of reai estate after china ' s joining in wto. on the base of the above, the author also does a deep and all - round analysis of specific characteristics of real estate management, the thirst for financing and its ways and measures for choice, and baldly puts forward the reforming route of financing organization and measures in real estate, the strategy of marketing mix, the foundation of real estate management system and perfection of regulations in real estate, all of which appear weak in china ' s real estate market at present

    本文的寫作特色在於，緊密結合中國加入們後房地產業發展的實際要求，認真思考並深入研究了房地產業自身的特殊性，並以此為切入點和突破日，全面深入地剖析了房地產市場管理的特色、對融資的饑渴和可供選擇的融資渠道及方式；大膽而又嘗試性的提出了房地產融資機構、手段的改革思路、市場營銷組合策略的運用及房地產經營管理體系的構建和行業規范等現實中國社會尚顯薄弱的對策及主張。
  2. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  3. Therefore, with an analysis of abc ' s present service marketing, employing the qualitative and quantitative approach, making use of the most advanced marketing theory, this paper is intended to analyze and study abc ' s service marketing strategies, concluding that the idea of customer - centredness is to be well developed and that marketing strategies is to be employed widely. moreover, abc ' s business should, taking the traditional 4p strategy as its base, the new 4p strategy and 3r strategy in service marketing as its two wings and 4c strategy as supplement, form an efficient group of marketing strategies to guide abc ' s business, so as to establish a new and creative marketing mechanism as well as to bring about a new idea. abc will never succeed unless it adopts the above - mentioned marketing strategy

    鑒於此，本文從農行的業務營銷現狀著手，通過定性和定量的方法，借用當今最先進的市場營銷理論，吸收眾家之長，系統考察、分析、研究了農行的營銷策略，認為農行必須牢固樹立以客戶為中心的經營理念，大力採用市場營銷策略，要以傳統4p策略為基礎，以新4p策略和服務營銷3r策略為兩翼，以4c策略為擴充的營銷組合策略來指導農行業務產品營銷，建立營銷創新機制，轉變觀念，只有這樣農業銀行才能早日走出困境，屹立於世界金融之巔。
  4. Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward

    本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。
  5. With the high speed exchanging of the information, more difficulties of new technology development and high pressure on the cost due to competition, the marketing channels are becoming the important parts in keeping competing advantage and role in business for the present companies

    它應該是企業營銷組合中其它三個方面戰略成功的堅強後盾，是企業的重要無形財產。特別是在當今信息加速傳遞的社會，營銷渠道更成為企業維持持久競爭優勢，鞏固企業行業地位的重要環節。
  6. Discuss the application in the marketing management of commercial bank of

    營銷組合理論在商業銀行營銷管理中的應用
  7. The thesis first reviews the marketing mix theory, and make an analysis of the marketing environment of the united states

    論文首先回顧了營銷組合理論的發展情況，並對美國市場環境進行了分析。
  8. Corporate strategy driving marketing metrics crm strategy

    企業戰略促進行銷組合marketing metrics及crm戰略
  9. Finance talk to be held on 7 apr. by finance and investment club of ceibs alumni association

    企業戰略促進行銷組合marketing metrics及crm戰略
  10. ( 2 ) through the comprehensive understanding of cost - effectiveness theory, it makes a thorough quantitative analysis on the cost and benefit of marketing combination factors and provides a measurable analytical model about the cost - effectiveness of marketing combination. furthermore, it analyses the model practically

    （ 2 ）通過對成本效益理論的全面認識，從定量的角度對營銷組合因素的成本和效益進行了深入分析，給出可以度量的營銷組合成本效益分析模型，並進一步對模型進行了實用性分析。
  11. Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge

    對照服務業營銷7p ' s要求，對河北民航酒店的相關服務營銷組合策略進行研究，以制訂出一套切實可行的酒店營銷策略，具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略，以期有效地解決酒店的營銷問題，能很好地促進酒店的經營管理合業績。
  12. Reflections on green marketing

    談陶瓷行業的綠色營銷組合
  13. This paper focuses on the research and measurement of customer satisfaction of hunan power transmission and substation construction company, based on the analysis of their market environment and marketing status quo, and comes out with the conclusion that the construction process of projects, the relationship with the customers, and the service quality are the key factors impacting the satisfaction of power project customers. upon this conclusion, this paper presents new idea to exploit market, and appreciate tactic of marketing mix for electric power construction companies, that is, transferring the focus on those indices for the sake of themselves such as market rate, margin rate etc, to the customer satisfaction index that reflecting customers ’ requirement, and from the phase of ‘ sale ’, to the phase of ‘ do ’ ; at the same time, this paper establishes a set of scientific model and methodology for the marketing decision of power construction companies, instead of the decision making by intuition

    本次研究在對湖南送變電公司市場環境和企業營銷現狀進行分析的基礎上，進行湖南送變電公司顧客滿意度調查和測評，得出了工程產品的施工過程、最終輸出以及與顧客關系、服務質量是影響送變電公司顧客滿意度的主要因素的結論，據此改進市場營銷組合策略，為送變電施工企業市場開拓打開了新的思路，將市場營銷策略選擇的著眼點從市場佔有率、利潤率等基於自身需要的指標上轉移到體現顧客需求的顧客滿意度指標上，將關注重心從產品銷售階段轉移到送變電工程產品施工階段;同時也為送變電公司進行營銷決策建立一種科學合理的模型和方法，避免憑自己的直覺作出營銷決策。
  14. Our country commercial bank ought to study marketing knowledge and experience from the western bank to develop the strategy in one circumstance, it have the realistic meaning. after analyzing our state - owned commercial banks and foreign capital bank ' s marketing development. the article analyze good fortune and challenge which our state - owned commercial bank facing with and analyze superior position and inferior position of competence at last, the author put forward constructive suggestions on the state - owned commercial bank ' s marketing

    本文在分析國內外銀行營銷發展的基礎上，進一步分析了加入wto后我國國有商業銀行面臨的機遇與挑戰以及競爭的優劣勢並就國有商業銀行的營銷提出了一些建設性的建議：樹立以客戶為中心的核心經營理念在科學的市場細分和定位的基礎上，選擇最合適的目標市場不斷創新產品和服務，積極樹立品牌形象調整結構，優化布局，確保分銷渠道有序積極發展銀行卡業務恰當地選用促銷組合策略積極推進銀行合業經營積極開展銀行售後服務
  15. Considering limac company ltd being a foreign trade company and also the castings belonging the industrial products, the place is concentrated on the choice of the merchants - the importers. the promotion relies on personnel promotion and the advertisement. obviously, the above marketing composition of 4ps is not enough to enter into the strongly protective market, limac company ltd takes another 2ps - public relations and political power into consideration to fulfill its task

    通過對鑄件產品成本、需求和競爭各因素進行分析后，確定採用競爭導向定價策略；遼機股份是一家國有外貿公司，鑄件屬工業品，國外的銷售渠道只在選擇進口商這一環節考慮；促銷策略主要採取人員推銷和廣告促銷；面對壁壘高築的國際保護性市場，企業僅靠4ps營銷組合是不夠的，還應當借用公共關系和政治權力這兩種營銷策略加以輔助。
  16. And in the case study part, the writer intends to evaluate briefly the public - phone business development in dongguan telecom, and to discover the problems and the difficulties of the public - phone business in dongguan telecom. and finally, the writer gives some practical and constructive suggestions in marketing strategy, based on the combination of the practice and the theories in marketing management and strategic management, such as, the five - power analysis of market competition, swot analysis, stp strategy, 4p ' s marketing mix, competitive response model and so on

    案例分析部分主要運用市場營銷管理、戰略管理等方面的理論和實踐經驗，從東莞電信公司經營理念、東莞電信公話業務的競爭環境、 swot分析、 stp戰略、 4p 』 s營銷組合、競爭反應模式等角度進行分析，對東莞電信公話業務做出簡單評價，指出存在的問題，最後提出可操作性的營銷策略建議。
  17. In this paper, marketing mix decision model has been constructed by the application of artificial neutral network technique. on the basis of finding of two new method integrating both artificial neutral network and petri net techniques, regulate - control models have also been built. besides deeply analyzing each model, a pragmatical analysis has been practiced by introducing the products that is priced at about 10 yuan in xi ' an cigarette market as an example, the methods of enhance the market share of products also be given

    本文建立了市場營銷組合的人工神經網路模型，在尋找到兩種人工神經網路與petri網技術整合新方法的基礎上，構建了企業市場營銷組合決策的調控模型，除了對各個模型進行深入的分析外，還以西安市煙草市場銷售價格在10元左右的產品為例進行了具體的研究和分析，提出了提高產品市場佔有率的方法，具有一定的現實意義；最後，論文描述了應用現代編程方法開發一個方便、實用的petri網圖形編輯和模擬工具的過程，為論文研究工作的順利提供了保證，也為今後petri網理論和應用的相關科研工作奠定了基礎。
  18. In this study, the factors, which are based on the introduction of the main functions of the gps / gsm system applied into the cab industry and the current tactics of marketing mix executed by xpp company, was analyzed covering the product target market, the rate of interest and pay vested by taxicab drivers equipped with the gps / gsm system, the competitive structure of xpp company in the future, the consumer behavior of taxicab drivers, and the tactics of marketing mix xpp company

    論文在對gps / gsm全球衛星定位監控報警系統應用到出租車行業中可以開發的主要功能和xtp公司目前的營銷組合策略進行介紹的基礎上，分析了xtp公司產品的目標市場定位、 xtp公司產品目標市場當前和未來的競爭狀況、出租車司機的消費行為特徵、出租車司機的意識價值、出租車司機購買決策的影響因素以及xtp公司的營銷組合策略。
  19. Secondly, combining theory with positive study method, this thesis analyzes different stages of the r & d process and the 4ps ' of the marketing mix of trs e - government system deeply. the reasons for the lower competitiveness and causes is found out regarding r & d, products, pricing, channel and promotion, etc. management of trs mainly focuses on technology and lack of studies on customer needs, as well as unawareness of modern marketing which result in separating r & d from marketing, so the technology advantages of trs could not turn into marketing advantages efficiently.

    然後，運用理論和實證相結合的方法，從產品開發和營銷組合的各個環節，對導致trs電子政務系統競爭力不足的原因進行了深入細致的分析，指出trs公司在開發、產品、價格、渠道、促銷等方面存在的問題主要表現在：公司缺乏現代市場營銷觀念，在實際經營管理中過多專注于技術而忽視對客戶需求和市場營銷的研究，造成產品與市場脫節，使先進的技術優勢無法有效轉化成產品的市場優勢，阻礙產品市場競爭力的提高。
  20. During these two years, sim tried its best to expand its mobile phone business and gained the 3rd market position rapidly through continuous new products development and heavy marketing sending on diversified marketing combination

    在這兩年裡， sim公司銳意拓展業務，不斷推出新產品，並投人大量資源以多樣化的市場營銷組合進行市場推廣宣傳。 sim公司的市場地位因此而迅速提升到第三位。
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