解思忠 的英文怎麼說
中文拼音 [jiěsīzhōng]
解思忠
英文
xie sizhong-
The study is focus on the defects and counter - measures in the marketing of life insurance company the trails of thought it follows are : revealing defects in such link as conception, system, product, manpower, medium etc. by probing marketing of life insurance company ; analyzing the effects that the defects have on the agent, customer, life insurance company and finance of society ; then from the organizing, jibenfa, product, training etc. seeking the cause for defects of marketing ; and coming up with the corresponding measures on the defects. researches and practices have shown the following defects exist : 1. the unsound conception of marketing, 2. the imperfect " jibenfa ", 3. the ineffective product developing, 4. the lack of character, 5. the single of marketing medium, the backward of cyber marketing
論文的研究思路是：通過對近幾年國內壽險營銷的考察，發現壽險公司在市場營銷理念、壽險產品的開發設計、壽險營銷「基本法」 ，壽險營銷人員素質、營銷渠道等方面存在許多問題；從壽險營銷與公司企業形象、客戶滿意度和忠誠度、公司競爭力的關系出發，分析壽險營銷存在的問題對壽險行業風險的加大、代理人隊伍的不穩定、產品與市場需求脫節、客戶與壽險公司的信息不暢等方面的影響；從壽險公司體制滯后、內部管理不規范、外部營銷環境不成熟、產品及服務創新技術含量低等各方面分析壽險公司市場營銷問題存在的原因；從樹立「 cs 」服務理念，實現「顧客滿意」 ，開發創新性、 「復合型」壽險產品，穩妥發展壽險產品「證券化」 ，適時完善營銷「基本法」 ，整頓營銷隊伍，提高壽險營銷人員整體素質，開發新型壽險銷渠道等多方面提出解決壽險營銷中存在問題的相關對策。The way and content of this thesis are as followed : ( 1 ) based on briefly describing the company present condition and problems of management with analysis of such question, this thesis pointes out that putting crm into practice is an effective measure to resolve manage bottleneck, then research its feasibility and definite its line degree in the practice ; ( 2 ) analyze the importance of ex - period preparing work to put crm into practice ; ( 3 ) adjust the company ' s business enterprise culture to replace and recreate the reforming atmosphere to guarantee such work in a low cost with smoothly progress ; ( 4 ) analyze the buildup construction of the company and the business process, aim at the unreasonable construction to proceeds with business process to give a new life, especially at changing the company organization construction with the business process re - engineering ( bpr ) ; ( 5 ) apply the theory of customer letting the worth and the method of customer ' s pyramid divide into section, collect the customer ' s data with the t echnique of american broadcast company to customer data analysis with categorize, provide knowledge to be used by the leaders and help them make the correct decision ; ( 6 ) according to the knowledge of data refined, application wooden pail theories with leaking a theories, aiming at the weak link of company management, make out the concrete strategy to increase the customer ' s satisfaction and loyalty
本文研究的思路和內容是： （ 1 ）簡述公司經營管理現狀，以公司經營和管理現狀為研究基礎，解析出實施客戶關系管理是解決管理瓶頸的突破口和切入點，然後對公司實施客戶關系管理的可行性加以研究和論證，明確了實施可行度； （ 2 ）解析實施客戶關系管理前期準備工作的重要性，明確高層領導參與和支持的必要性，建立實施項目管理組，並作好實施規劃工作； （ 3 ）調整公司的企業文化，為組織變革創造改革氛圍，以保證實施的低成本和順利進行； （ 4 ）分析公司的組織結構和業務流程，針對不合理結構和業務流程進行再造，重點是運用業務流程再造理論改變公司組織結構和業務流程； （ 5 ）運用客戶讓渡價值理論原理收集客戶資料，運用客戶金字塔和abc分類法對客戶資料分析和歸類，運用客戶管理信息系統，利用數據庫技術和數據挖掘技術對客戶資料進行科學分析和歸納，提煉成供決策領導層使用並能做出正確決策的知識； （ 6 ）根據所提煉出的知識，運用木桶理論和漏桶理論，針對公司管理薄弱環節分析公司應該採取的客戶維系策略，制定適合公司發展的以提高客戶滿意度和忠誠度為目的的具體策略。
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