邁爾波 的英文怎麼說
中文拼音 [màiěrbō]
邁爾波
英文
melpo-
In fact, the emergence of management theories that maintain customer satisfaction and customer loyalty was due to the intensive competition market environment and the basic element of the corporations " exist, in which the " the basic element " refers to the customer satisfaction. this paper starts from the customer perspective stressed by michael porter and robert woodruff introduces the customer value concept, generalizes and relines the customer value characteristics, and demonstrates that customer value is the most important source of competitive advantage
本文從邁克爾?波特和woodruff等人所強調的顧客視角出發，在引入顧客價值概念和對其本質特徵進行概括和提煉的基礎上，論證了顧客價值是競爭優勢最重要的源泉，並以此為理論基礎，在借鑒已有的研究成果的基礎上提出了一些基於顧客價值理論提高飯店競爭力的策略。This paper is based on the industrial organization theory, and framed by the theory of " prompting the competition in one industry " ( michael e. porter ). among those five factors that are posed by porter to influence the competition in one industry, three factors are used in this paper to analyze the whole wine industry and one winery. they are : bargaining ability of buyers ( market ) ; bargaining ability of sellers ( materials ) ; competitive ability of present firms
本文以產業組織理論為基礎，以邁克爾?波特「驅動產業競爭」的理論為基本框架，針對五種作用力中三種重要的作用力，即買方侃價實力（市場） 、供方侃價實力（原料）和現有公司間的爭奪，分別對整個葡萄酒產業和一個葡萄酒生產企業進行了分析，以找出影響行業市場績效和企業競爭力的因素。Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward
本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently
本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。In 20 century 70, the thought of military strategy was introduced enterprise management. in numerous definition, prof. michael e. porter mention the core laconically : strategy is the combination of the destination which an enterprise strives and the method ( policy ) which an enterprise seeks
20世紀70年代，軍事戰略的思想被引入企業管理。在眾多的戰略定義中，邁克爾?波特的定義直陳核心而簡捷：戰略是企業為之奮斗的一些終點（目標）與企業為達到它們而尋求的方法（政策）的結合物。Whether the commercial banks can survive and develop or not is decided not only by their customers but also by competition and change they experience, therefore, the commercial banks in our country have to redesign themselves with process as center in order to adapt themselves to rapidly changed surrounding. to redesign themselves, appropriate strategy and tactics must be considered, that is to reconstruct value chain and to reform business process, among which information economy not only promote reconstruction of value chain and reformation of business process but also play very important role in it. in this essay, the redesign of commercial bank will be analyzed in two aspects by integration of theory with real cases
價值鏈理論由邁克爾?波特首先提出，他把企業看作一個價值創造的系統，這個系統由若干與價值創造有直接或者間接關系的活動組成，其中有直接關系的活動稱為基礎價值活動，包括輸入物流、生產加工、輸出物流、服務和市場營銷等，通過開展一系列基礎價值活動，企業的價值就得以創造;與價值創造有間接關系的活動稱為輔助價值活動，包括企業基礎設施、人力資源管理、研究開發和采購等，輔助價值活動對基礎價值活動起保障和支持作用。According to the famous scholar - michael e porter " s standpoint that if the enterprise wants to obtain the market with ever - lasting vitality, the most important thing is its product or service can be accepted by market, further to say, namely, the enterprise must have its own core competition, which means that the cost is in the lead with marking the fancy
依照著名學者邁克爾?波特的觀點，企業要想取得市場的廣泛認同和持久生命力，重要的是其產品或服務能為市場所接受，更進一步來講就是企業要擁有自身的核心競爭力：即成本領先和標歧立異。The selection and determination of the mode of operation or profit making are the perpetual subjects of an enterprise. when the value chain concept was raised and introduced into the business circle and the management area, it has gained wider and wider application, but more in - depth research is still lacking. even the initiator of this concept michael porter has no further systematic continuation
由邁克爾?波特在1985年提出價值鏈概念至今雖已歷經20年有餘，但在我國卻並未得到很好的理解和應用，誤讀誤釋和誤用甚至濫用的情況屢見不鮮，其中尤以一股腦兒的把erp 、 tqm 、 bpr 、 crm 、 5s 、 6 、 jit 、 scm 、 amt以及其他的「快速修理工具」當成價值鏈構件的做法貽害最甚，殊不知在企業/戰略事業的價值鏈底層作業及其作業間的連接缺乏內在有效性的條件下，採用這些所謂的先進方法的後果只能是更加重復無效、浪費甚至錯誤。This thesis regard internal property reorganization in the group of pangang as the research object, from chengdu seamless steel pipe limited liability company with chengdu iron and steel works inside exterior environment reorganizing in front and back commences, making use of to exceed the makel - bot with of five factors competition models and the method of factors analysis, after analyzing the reorganization of the business enterprise a profession for facing competes the situation. develop the development the business enterprise with the profession industry from the international local profession rival circumstance after analyzing the reorganization should the market position of the establishment with develop the strategy target. make use of the swot the analysis the method, to after the reorganization the development strategy of the business enterprise, from manage the angle proceeded the fixed position analyzes, for after the reorganization business enterprise development provided four kinds of developments strategy that eligibility choose : the brave development strategy, request the resources advantage, funds advantage, human resource advantage, technique advantage that new company make the most of new business enterprise in empress in reorganization, is an essential condition to increases to manage the level, quickly technique reforms, develop the high and additional worth product with new product production line, as soon as quikly change to strong and large business enterprise, realizes soon steel aircraft carrier dream ; dispersion strategy, the technology market quota with deal with produce high additional worth product, completely promote business enterprise brand image, extend high carry product of the exaltation product, is a necessary means to increases business enterprise performance, realizes business enterprise target ; defense strategy, adjusting the business enterprise organizes construction, reducing the intensive type in labor and the low additional worth product line, lower bad the property saves the deal, alleviating the business enterprise burden, attaining the casual wear go to battle, benefitting to the challenge that make frontal attack the rival ; withdraw strategy, compress the production of the high depletion and high cost product, simplify the production craft, controlling the cost of the end product in the lower level, is a valid path to increases business enterprise competition ability
本論文以攀鋼集團內部的資產重組為研究對象，從成都無縫鋼管有限責任公司與成都鋼鐵廠重組前後的內外部環境入手，運用邁克爾?波特的五力競爭模型及因素分析法，分析了重組后的企業所面臨的行業競爭態勢。從國際國內行業競爭對手情況和本行業發展動態分析了重組后企業應確立的市場地位和發展戰略目標。運用swot分析法，對重組后企業的發展戰略，從管理角度進行了定位分析，為重組后企業發展提供了可選擇的四種發展戰略：即大膽發展戰略，要求新公司充分運用重組后新企業的資源優勢，資金優勢，人力資源優勢，技術優勢，是提高管理水平，加快技術改造，開發高附加值產品和新產品生產線，盡快立於強勢企業之林，早日實現「鋼鐵航母」夢的必要條件；分散性戰略，提高產品的科技含量和生產高附加值的產品，全面提升企業品牌形象，擴大高端產品的市場份額，是提高企業效益，實現企業目標的必要手段；防禦性戰略，調整企業組織結構，削減勞動密集型和低附加值產品生產線，降低不良資產存量，減輕企業包袱，做到輕裝上陣，有利於迎擊競爭對手的挑戰；退出性戰略，壓縮高消耗、高成本產品的生產，降低低端產品的比例，精簡生產工藝，將最終產品的成本控制在較低水平，是提高企業競爭力的有效途徑。To explore and make clear the background factor of the behaviors, the dynamic relationship and cause - effect relationship between organizational politics perceptions and consequential behaviors. this paper, based on the five theories related to power at different levels, personal perspective, strategy contingency theory, social exchange theory and structural theory. there appear several problems in the development of key disciplines and processes of crossing and assimilating of subjects, including system tie, the character of scientists, the problem of administers, which influence the development and construction of subject, through abstracting, summarizing and based on “ swot ” analytical model from the theory strategic competition by michael baud, we divide organizational politics behaviors in the organizational development of college subjects and crossing and assimilating of subjects into several sorts : including ( 1 ) offensive model ( 2 ) defensive model ( 3 ) strengthening model ( 4 ) shrinking model
為探索和理清重點學科組織政治行為的背景因素，組織政治知覺與后續產生的組織政治行為的動態關聯性與因果關系，本研究以五種不同層次與權力相關的理論，即個人特質理論觀點（ personalperspective ） ;策略權變理論觀點（ strategycontingencytheory ） ;沖突理論觀點（ conflicttheory ） ;社會交換理論觀點（ socialexchangytheory ） ;結構化理論觀點（ structurationtheory ）為基本理論依據，將重點學科學科發展以及學科交叉與融合過程中出現的諸如體制束縛、科學家自身素質、管理層問題等影響學科建設與發展的共性現象進行提煉、總結，並依據「邁克爾?波特」的戰略競爭理論學說中的「 swot 」分析模型，將大學學科組織發展及學科交叉與融合中存在的組織政治行為進行提練歸類，分為（ 1 ）進攻型; （ 2 ）防守型; （ 3 ）增強型; （ 4 ）退縮型四類政治行為。Basing on the michael port ' s competence strategy, using the analysis theory of behaves and process in competence strategies, absorbing the advanced thoughts of the resource theory, the author has researched and analyzed the present developing strategy and the marketing strategy in the business units of the sany group. being the result, the paper marks the group ' s abilities and status of the developing strategy in all fields, captures the present strategy problems and forms the adapting selections. in the end, it indicates the latest developing strategy is to introduce the bus manufacturing in sany group
文章以邁克爾?波特的競爭戰略理論為基礎，結合了競爭戰略的行為與過程分析理論以及資源學派的先進思想作為補充，通過對三一集團現有發展戰略以及現有業務單元經營戰略的分析研究，全面評價了公司能力與發展戰略的匹配狀況，並提山在高速擴張階段三一集團所面臨的戰略問題和戰略選擇，引出三一集團進入客車產業這一新的戰略發展思路。Holding this question, the author read michael e. porter ' s theories of competitive advantage and competitive strategy, david a. aaker ' s brand equity theory, as well as latest discussion on brand theory and subjects on fashion industry
帶著這個問題，筆者仔細研讀了一些著名理論，包括邁克爾（波特的競爭戰略和競爭優勢理論、大衛? a ?阿克的品牌資產和其他一些有關品牌的理論以及服裝營銷專題。Based on this theory, m e porter put forward three basic competition strategies in his " competitive strategy " published in 1980 : low - cost leader strategy, product difference strategy and emphatic concentration strategy
據此，邁克爾?波特在其1980年出版的《競爭戰略》一書中提出了三種基本競爭戰略，即成本領先戰略，差別化戰略和重點集中戰略。Because the market scale shrinks at present, increased competition and reason of waiting a moment of joining of the domestic producer, chinese mobile communication equipment market has already become the market that the buyer occupied a leading position
其次，由於目前市場規模收縮、競爭加劇和國內廠家的加入等等原因，按照邁克爾?波特五種競爭力量的理論，中國移動通信設備市場是買方佔主導地位的市場。Guard damon stoudamire ruptured his right patella tendon and left the court on a stretcher in the memphis grizzlies ' 93 - 90 win over the portland trail blazers on friday night
后衛達蒙.斯塔德邁爾在周五晚上灰熊隊以93 - 90戰勝波特蘭開拓者隊的比賽中扭傷了右膝的肌腱而被擔架抬出場外。Part iii the author discusses the factors that affect the development of picc ynacheng branch. according to the theory of american strategic economist michael potter, the author analyzes the situation from the following five aspects ; present competitors in the business, potential business conductors substibutions, supply and purchase
第三章影響鹽城人保發展要素的分析，側重於對影響鹽城人保發展的專業要素進行了分析，並以美國戰略經濟學家邁克爾?波特的觀點，從產業現有競爭者、潛在進入者、替代品、供應和購買等五個方面論述了這些要素。This provides the research with theory basis. secondly, this thesis establishes target system to evaluate international competitive power in service trade and apply this system to adjust the service trade competitive power of our country ; then analyzes the influence on service trade competitive power according to michael porter ’ s theory on national competition superiority and carries on the relevance analysis on various factors. at last, according to the analysis results, make out the strategy to improve international competitive power in service trade such as : cultivate high and specialized elements and promote the accumulation of personnel capital ; take domestic service demand seriously and impel urbanization construction ; enhance the utilization efficiency of foreign capital, and optimize the quality of resource endowment ; strengthen the supports from related industries ; encourage service enterprise to innovate and improve their competition ability ; reinforce the government ' s hatching function and so on
本文首先闡述了服務貿易競爭力的相關理論，並說明了競爭力理論在服務貿易中的應用，這為本文的研究提供了理論依據;其次建立了測評我國服務貿易國際競爭力的指標體系，並運用該指標體系對我國服務貿易競爭力進行了評價及國際比較;然後根據邁克爾?波特的國家競爭優勢理論分析了影響服務貿易競爭力的各因素，對各因素與服務貿易出口進行了相關性分析;最後根據回歸分析的結論提出提升我國服務貿易國際競爭力策略:大力培育高等、專業要素，促進人力資本積累;重視國內的服務需求，推進城市化建設;提高外資的利用效率，優化資源稟賦質量;加強服務貿易相關產業的協調與支持;鼓勵服務企業創新，提高競爭能力;強化政府的孵化和輔助作用等。At the same time, it should be put in practice correlative tactic with the precondition of focus strategy. then, the company of chinese style snack can achieve and keep competitive advantage with the company of western snack. the structure of the essay follows : the first chapter analyzes the essence of snack, the infection of diet culture of china, the research background and signification
本文以邁克爾?波特的競爭戰略理論為基礎，通過對中式快餐企業的分析與研究，對西式快餐企業的比較與借鑒，得出中式快餐企業應該採用目標集聚戰略，同時以之為前提，實施相關的策略，才能在與西式快餐的競爭中獲得並保持競爭優勢。Therefore, the article referred to the description of westerns such as culpan, sierra and mike. poter and combined with the research of many interior learned people such as shizhangzhong, huangliwei. on this basis, the author analyzes the motives and the conception of strategic alliances. then, we generally research the reality significance of small - middle commercial banks " building strategic alliances, how to build it and how to manage it efficiently
因此，本文首先在借鑒西方學者如庫爾盼（ culpan ） 、西爾拉（ sierra ） 、邁克爾?波特等人對戰略聯盟這一概念的描述，結合我國許多學者如史佔中、黃麗薇等人研究的基礎上，對戰略聯盟的概念進行剖析，並分析戰略聯盟形成的動因。The theory of market segmentation stems from philip cottelle ' s marketing interest theory ; the principles of target market selection are based on michael porter ' s competition model of five forces and swot analysis ; the theory of market positioning evolves from a1 ries and jack trout ' s new positioning theory of " paying attention to the consumer " to " paying more attention to the competitor "
科特勒的銷售利益論，而目標市場選擇的原則是基於邁克爾波特的五力競爭模型和swot分析，市場定位的觀點是在里斯和特勞特新定位理論的「請注意消費者」的基礎上發展為「請再注意競爭者」的觀點。分享友人