銷售渠道管理 的英文怎麼說
中文拼音 [xiāoshòuqúdàoguǎnlǐ]
銷售渠道管理
英文
ales channels management- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 售 : 動詞1. (賣) sell 2. [書面語] (施展) make (one's plan, trick, etc. ) work; carry out (intrigues)
- 渠 : Ⅰ名詞1 (人工開鑿的水道) canal; ditch; channel 2 [書面語] (車輪外圈)outer wheel3 [書面語](盾...
- 道 : Ⅰ名詞(道路) road; way; route; path 2 (水流通過的途徑) channel; course 3 (方向; 方法; 道理) ...
- 管 : Ⅰ名詞1 (管子) pipe; tube 2 (吹奏的樂器) wind musical instrument 3 (形狀似管的電器件) valve;...
- 理 : Ⅰ名詞1 (物質組織的條紋) texture; grain (in wood skin etc ) 2 (道理;事理) reason; logic; tru...
- 銷售 : sell; market; marketing銷售部門 sales departments; marketing agencies; 銷售產品 sell goods; marke...
- 渠道 : 1. (引水灌溉的水道) irrigation ditch; canal; channel 2. (途徑) medium of communication; channel
- 管理 : manage; run; administer; supervise; rule; administration; management; regulation
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In addition, the foresighted suggestions are made on co - operative marketing and network public relations etc. ( 4 ) sales channel strategy : the more practical methods are put forward in view of perfecting the present sales channel and network, establishing effective customer relation managing system, as well as implementing the marketing on the internet
銷售渠道策略方面,對完善現有的銷售渠道和網路、建立有效的客戶關系管理系統以及建立網上營銷等策略在企業的應用,提出針對性和實用性較強的實施辦法。The ibs acquisition will bring significant revenue and cost synergies, forefront distribution channels and an experienced management team
對ibs的收購將帶來的收入及成本協合、銷售渠道和優秀的管理團隊。It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market
本論文採取實證研究方法,將營銷管理理論與企業的經營運作相結合,通過大量的調查研究,掌握了第一手資料:對煙臺中亞藥業公司進行了全方位的分析研究,找出了前階段經營滑坡存在的問題;進而針對這些問題,從我國醫藥發展的現狀以及未來發展的趨勢著手,結合當前世界醫藥行業面臨的形勢和市場特點,再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析,提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略;在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場,並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。It has barged up against questions in lanzhou telecom ' s phs operation, for example, succeed rate of calling, wanting variety of mobile telephone, slowness in expansion of new operation, falling of the brand ' s name, lowering of predominance in price, need of regulating channels, increasing of cost in sell, falling of amount in increasing new users, etc. to aim at these questions and lanzhou telecom ' s fact, the paper suggested the tactics of mode in management, product management, price, channels, sales promotion of phs operation
在蘭州電信無線市話業務取得快速發展的同時,遇到了網路接通率低、手機品種不夠豐富、新業務進展緩慢、品牌美譽度降低、價格優勢減弱、銷售渠道有待整合,以及銷售成本增加而銷售量大幅降低等問題。針對無線市話業務發展中存在的問題,結合蘭州電信企業實際情況,提出了無線市話業務發展在經營模式、市場細分、產品管理、價格制定、渠道整合、促銷方式等方面的策略建議。Upon fruitful analysis of industrial circumstances, this thesis analyzes chengdu ty company ' s sales channel models used in the past time and the channel model of chengdu ty company ' s sales being used at present. it also suggests that chengdu ty co. should adopt a new sales channel model to meet the requirement of the changing marketing surroundings. the contents of this thesis describing are as follows : principle of channel design, selection of sales channel model, option of channel members, management of sales channel, motivation of channel members and performance measurement of sales channel
本文通過對行業環境的描述和對成都ty公司原有銷售渠道的分析,以成都ty公司在新的市場環境下如何建立銷售渠道為主線,從六個方面進行闡述:銷售渠道的設計原則、渠道模式的選擇、渠道成員的選擇、渠道管理和渠道成員的激勵、營銷流程的管理、銷售渠道的績效評估,從而使渠道網路化,遍及市場各個角落,企業控制渠道,激勵渠道成員,渠道建設達到使「產品無所不在」的終極目的。This paper points out the problem and the good qualities of huaya plastic company ' s sale strategy. according to existent problem, the author suggests several improvement that includes strengthening sale channel management, improve the innovation of sale channel, carry out dealer appraisement and integration analysis, emphasize dealer encourage etc. method, and have given explanation and exposition
本文通過分析被調查公司經銷策略的長處和存在的問題,針對存在的問題提出包括加強銷售渠道的管理、倡導銷售渠道創新、進行經銷商評價和綜合分析,注重經銷商激勵等方法的解決方案,並給以了說明和論述。Through borrowing from the advanced foreign theories and combining with the experience of domestic companies in the construction of sales channels and management. i hope that i can find the mode of sales channels management system with chinese characteristics
筆者希望通過借鑒國外的先進理論、結合國內企業在銷售渠道的建立和管理方面的經驗教訓,找出適合中國企業特色的銷售渠道管理系統的模式。This essay in followed by the sales channels management system of south - east motors and will analyze and explain in the following four aspects : 1. several phrases and existing problem in choosing the sales mode by south - east motors. 2. to analyze several problems as follows : the choosing of sales channels members, the dividing of sales channels stages, the resolution of sales channels conflicts, the establishing of prices system, the construction of service system in the future. 3. to analyze the advantages and disadvantages the 4 popularly used sales modes such as buying - off system, sales system, assistant sales system and together with the actual condition of south - east motors sales channels management system, i make sure that assistant sales system will be the future sales channels management mode and development direction of south - east motors
本文以東南汽車公司如何建立銷售渠道管理系統為主線,從四方面進行分析和闡述:東南汽車公司銷售模式選擇經歷的幾個階段及存在問題;對東南汽車公司在渠道成員選擇、渠道層次劃分,渠道沖突解決,價格體系的制訂、今後服務體系的建立等幾個方面進行分析,分析其存在的問題;從理論上分析目前廣泛採用的代理制、買斷制、經銷制、助銷制四種銷售模式的優缺點,結合東南公司銷售渠道管理系統的實際情況,確定將助銷式作為東南公司今後渠道管理模式的發展方向;通過確定東南公司採用助銷模式,來解決目前東南公司在銷售渠道管理系統所存在的問題。The huaya plastic company was established in 1994. it is a company that has taiwan capital background. after near 10 years growing and operating, huaya plastic company have formed a successful system about sale channel management. the system have gotten better record in the aspect of raising enterprise market to possess rate and famous degree
1994年成立的具有臺資背景的華亞公司經過近十年的摸索和操作,形成了具有鮮明特徵的以經銷商制為主導的企業銷售渠道管理機制,該機製成功運轉,在提高企業市場佔有率和知名度方面取得了較好成績。It seems very young and weak in comparison with the plentiful theories of sales channels construction and several decades " experience of management of foreign vehicle companies. our vehicle companies will be inferior to other foreign competition in the competition. so how to establish the scientific and efficient management mode of sales channels becomes one of the important problems with which domestic vehicle producers are faced
同國外公司擁有的豐富的市場渠道建立的理論和幾十年的渠道管理經驗相比,顯得十分的幼稚和薄弱,使我國汽車企業在未來的競爭中處於弱勢,因此如何建立科學有效的銷售渠道管理模式成為國內汽車企業所面臨的重大難題之一。As the construction of our country ' s socialist market economy is going deep and perfect continuously, enterprise sales becomes the crucial point of enterprise development. some western classical theories have been lead into the marketing and construction of sale channel gradually. the theories combined with domestic actual condition and practices, have formed the management mechanism of sale channel that has chinese characteristic
隨著我國社會主義市場經濟建設不斷深入和完善,企業營銷日益成為企業發展的關鍵所在,企業營銷中的重要環節銷售渠道建設和管理也逐漸引入西方的一些經典理論,並結合國內的實際情況付之實踐,形成了具有中國特色的銷售渠道管理機制。Based on this conclusion, a standard and systematic risk management method suggests to be adopted. the following sector explores in depth the capital source channel of open - fund development ; the sales channel establishment and the variety innovation of the fund by introducing the marketing system theory. finally, based on the research of market background system and market elements which open - fund relies on, the paper points out the importance of market environment construction in the standardizing development of the fund, and gives a constructive suggestion to the scope development and standardizing operation of open - fund
文章通過對證券投資基金的發展空間與趨勢研究、基金的運作機制研究,指出開放式基金是我國未來證券投資基金市場發展的主流產品,具有廣闊的市場空間和發展前景;通過對開放式基金的風險體系和主要風險特點的分析,提出規范化、系統化的風險管理思路與參考性方法規劃;通過導入市場營銷體系理論,就開放式基金發展的資金渠道方向、銷售渠道建設、基金的品種創新等進行深入論述;最後針對開放式基金所依賴的市場背景體系與市場要素,指出市場環境建沒對基金規范化拓展的重要性,並為開放式基金的規模發展和規范運作提出建設性建議。After discussing changes in consuming structure and consuming psychology in household appliance market in cities, it points out that enterprises should decide on their channel patterns on the basis of their own market position and the centralization of retailing markets and at the same time should cooperate well with the distributors of household appliance chains
第三章對我國城市家電市場消費結構變化和消費者的消費心理進行分析,並探討了城市家電零售終端的發展趨勢,指出企業應該根據企業自身的市場地位和零售市場的集中程度確定渠道模式,在渠道管理上要處理好與家電連鎖經銷商的關系。Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge
對照服務業營銷7p ' s要求,對河北民航酒店的相關服務營銷組合策略進行研究,以制訂出一套切實可行的酒店營銷策略,具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略,以期有效地解決酒店的營銷問題,能很好地促進酒店的經營管理合業績。Yihai has the powerful sales channel and standard service management network,
億海擁有強大的銷售渠道和規范服務管理網路,More and more domestic tire enterprises find the important role of marketing channel and they want to gain competing advantage by an well - organized marketing channel
輪胎企業認識到營銷渠道的建立和管理已不再只是生產的輔助工作,必須通過建立良好的銷售渠道來獲得優勢。This text commences from the analysis of the characteristic of the profession characteristics and the marketing characteristics, it has make a detailed illumination and analyze to some inevitable problem during the market competition of a high - tech enterprise. join together the development condition of our high - tech industry and the existing problem during the marketing compete, at last i give a expatiate completely about the market need characteristic analyze and the predict of product demand strategy, price strategy, channel strategy and marketing promotion strategy, international marketing. and put forward own views with the measure that should adopt
本文研究的是我國高技術企業營銷策略和管理方面的問題,從高新技術企業的行業特點、高新技術營銷的特徵的分析入手,通過對高技術產業的市場競爭中企業必然會面臨的一系列特殊問題做了詳細的闡述與分析,並結合我國高技術產業發展狀況及企業在市場營銷競爭中存在的問題與原因,對高新技術企業的市場需求特徵和需求預測、產品策略、定價策略、銷售渠道策略、銷售促進策略、國際營銷策略各個方面的營銷活動進行了全面的闡述,並提出了自己的見解。New ka and channel openning ; regional business team management
開拓市場新的大客戶和銷售渠道。區域團隊的管理。The domestic medical equipment companies in middle and small sizes are disadvantaged in market competition because of many reasons, among which the disorder of distribution channel, the absence of systemic management of distribution channel and unsatisfied sales team management as well as the increase of sales expenses further has reduced the profit space
而國內的中小型醫療器械公司由於多種原因處于競爭劣勢,其中市場銷售渠道混亂,沒有科學系統的分銷渠道管理,銷售人員管理不善,銷售費用節節攀升,更壓縮了利潤空間。This article takes chongqing pingan life insurance company as research subject, brings forward the operation goal and development strategy of its individual life marketing through thorough analysis of market environment, consumption behavior, competition situation and the company ' s resource & capability. the research emphasizes marketing strategy, customer relationship strategy, product development strategy, channel strategy and sales team administration strategy
本文以重慶平安人壽保險公司為研究對象,通過對公司所處宏觀環境、消費者購買行為、行業競爭態勢、公司的資源能力現狀的分析,提出重慶平安人壽個險營銷的經營目標及發展戰略,並重點研究市場戰略,客戶關系戰略,產品戰略,渠道戰略,以及銷售隊伍管理戰略。分享友人