顧客行為模型 的英文怎麼說

中文拼音 [gùkèhángwéimóxíng]
顧客行為模型 英文
consumer behaviour model
  • 顧 : Ⅰ動詞1 （轉過頭來看; 看） turn round and look at; look back; look at 2 （注意; 照管） take into a...
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 模 : 模名詞1. （模子） mould; pattern; matrix 2. （姓氏） a surname
  • 顧客 : customer; shopper; client; patient
  • 行為 : action; behaviour; conduct; deed
  • 模型 : 1 （仿製實物） model; pattern 2 （制砂型的工具） mould; pattern3 （模子） model set; mould patter...
  1. The model is on the basis of the theory of consumers ’ behavior, customer loyalty theory, trust theory and store image theory, and treats the customer satisfaction and customer trust as the media variables. this paper tries to cause a heuristic argument exploring the relation between the store image and customer loyalty within the framework in four dimensions of cognitive loyalty, affective loyalty, conative loyalty and action loyalty. then it develops the local scale which is suitable for use under the background of chinese culture

    模型主要以消費者行為理論、顧客忠誠理論、信任理論和商店印象理論為基礎，以顧客滿意和顧客信任為中介變量，從認知忠誠、情感忠誠、意向忠誠和行為忠誠四個維度來探討商店印象與顧客忠誠間的關系，並通過文獻回顧，發展出適合我國文化背景的商店印象量表。
  2. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  3. In this paper, the in - depth study on the evolution of information support system is carried out applying the theory of systematical dynamics and economics through four dynamic elements, those are the advance of science and technology, the development of economy, the management mode and the need of the custom, the different information support systems for all kinds of production model are summarized, and the four dynamical elements and distinctive operation environment are mainly discussed, and the features are analyzed : it is a multi - organization information system which is driven by the information of the customer ' s needs

    論文運用系統動力學、經濟學等理論，深入地研究了信息體系發展的動力模型，指出經濟發展是驅動力、管理方式是原動力、技術進步是推動力、顧客需求為拉動力，共同作用導致信息體系的演進。在綜述不同生產方式下應用的信息支撐體系的基礎上，重點分析了支撐mc運作的信息支撐體系的四種動力和具體運行環境。從而界定了該系統的性質和特點：跨組織信息體系以及客戶個性化需求信息驅動的信息體系。
  4. In the chapter 4, we make an extension to the model of the chapter - 2. the service speed change is instant, that is say, during the service using speed - 1 to serve, if the number exceeds the threshold n, then the server should immediately use speed - 2 not speed - 1 to serve current customer and the next till entered the empty state. we especially point out that the classical m / g / 1 queuing model and the m / g / 1 queuing with n - policy are the particular cases of model discussed in chapter - 4

    第四章對第二章討論的模型進行了進一步的擴展，其服務速度1到速度2的轉移規則是瞬間轉移，也即當服務臺以速度1服務顧客的過程中如發現系統中的顧客數已超過門限n值時就即刻調整為以速度2服務當前顧客和后續顧客直到系統變空的可修m g （ m g ） 1排隊系統，並指出經典的m g 1和具有n -策略的m g 1排隊是本章研究的兩種特例。
  5. That is to realize the bpr by redesigning and changing the key processes such as the process of salesmen ' s popularization and service, and the one of following the trail and examining the business departments, taking the customers " need as the goal, under the direction of the pei jinlin ' s multi - level stereoscopic law model, and on the basis of information, integration, and knowledge

    以顧客需求為導向，信息化、集成化和知識化為基礎，選用裴金林多層次的立體法模型，引入變革管理理念，從觀念重建、流程重建、組織重建三個層次，對公司關鍵性流程即業務人員市場推廣服務工作流程、經營部追蹤考核流程進行重新設計和變革。
  6. Thirdly, by the method of questionnaire and quality control tools, the buying and selling process quality control proposal is given in this article, thereby, the analytical methods of quality control including the acceptance criterion of wheat, the process capacity of supply and customer satisfaction indexes evaluation are discussed in this article. fourthly, based on the methods of statistical process control, this article evaluate the factor that have a impact on the process of the stored grain with qualitative analysis and quantitative analysis, and bring forward the design proposal of controlling temperature for stored grain in warehouse. at last, in order to bring the optimization design for quality management system into effect and advance the enterprise in overall management, the article table a proposal including strengthening the training of quality management, introducing iso9000 standard into quality management, bringing about the grain industrialization, standardizing quality inspection criterion, developing the computer auxiliary control system

    首先依照iso9001標準，藉助于設計的專家調查表通過專家調查，對該糧庫的質量管理體系現狀進行詳細分析，確定出質量管理體系文件、資源管理、產品實現過程、質量控制和質量改進五個方面存在的主要問題；其次運用系統方法建立了糧庫質量管理體系完善程序及質量管理體系的三維空間結構模型，並在此基礎上優化設計出了質量管理體系內部審核、不合格控制、糾正和預防措施等質量改進實施方案；再次，運用調查表法和質量管理控制工具對該糧庫的糧食輪換過程的質量控制進行了優化設計，確定出糧食采購標準、供應過程能力分析以及顧客滿意度評價等分析方案；然後，運用統計過程分析方法對糧食倉儲過程的影響因素及其原因進行定性和定量分析評價，確定出倉儲過程質量控制的優化方案；最後，為確保設計方案的有效實施，從糧庫加強質量管理培訓、導入iso9000族標準、糧食產業化開發、規范糧食質量檢驗標準、開發計算機輔助控制系統五個方面提出具體實施建議，以便提高其整體質量管理水平。
  7. What is the meaning of customer value and how to create customer value are explored in this chapter as well. chapter 2 presents customer value analysis, including gale value appraise model analysis, dynamic analysis and strategic analysis, and the relation of customer value innovation and core competence. customer value management are discussed in chapter 3. we explore the meaning of customer value management and customer life value, analyze how to create customer value, and present the support implementary system. chapter 4 presents how to mine critical customer value based on the case about diesel engine industry

    第二章為顧客價值分析，內容涵蓋了蓋爾的價值分析模型、顧客價值的動態分析和戰略分析，以及顧客價值創新與核心競爭力的關系。第三章為顧客價值管理，探討了顧客價值管理的內涵和顧客終身價值的含義，分析了如何創造顧客價值，給出了顧客價值戰略實施的支持體系。第四章為關鍵顧客價值挖掘? ?以柴油機行業為例。
  8. The special " chain - form " construction processes are distributed with the respective management function in the charter 2, and the basic model of quality control is constructed with special motion mechanism based on " customer - satisfaction and continual - improvement.

    文章第二部分，對施工的鏈式過程進行了管理職能的分配，形成了工程項目過程質量控制的基本模型，建立起以「顧客滿意和持續改進」為基礎的運行機制。
  9. This paper focuses on the research and measurement of customer satisfaction of hunan power transmission and substation construction company, based on the analysis of their market environment and marketing status quo, and comes out with the conclusion that the construction process of projects, the relationship with the customers, and the service quality are the key factors impacting the satisfaction of power project customers. upon this conclusion, this paper presents new idea to exploit market, and appreciate tactic of marketing mix for electric power construction companies, that is, transferring the focus on those indices for the sake of themselves such as market rate, margin rate etc, to the customer satisfaction index that reflecting customers ’ requirement, and from the phase of ‘ sale ’, to the phase of ‘ do ’ ; at the same time, this paper establishes a set of scientific model and methodology for the marketing decision of power construction companies, instead of the decision making by intuition

    本次研究在對湖南送變電公司市場環境和企業營銷現狀進行分析的基礎上，進行湖南送變電公司顧客滿意度調查和測評，得出了工程產品的施工過程、最終輸出以及與顧客關系、服務質量是影響送變電公司顧客滿意度的主要因素的結論，據此改進市場營銷組合策略，為送變電施工企業市場開拓打開了新的思路，將市場營銷策略選擇的著眼點從市場佔有率、利潤率等基於自身需要的指標上轉移到體現顧客需求的顧客滿意度指標上，將關注重心從產品銷售階段轉移到送變電工程產品施工階段;同時也為送變電公司進行營銷決策建立一種科學合理的模型和方法，避免憑自己的直覺作出營銷決策。
  10. The promotion of customer satisfaction causes the promotion of customer ' s loyalty directly. but the fact is, the customer with tall customer satisfaction might not be loyal, unsatisfied with customer loyal customer often, this text a paradox gets the new research view out of, have carried on the positive research. chapter two introduce characteristic of market, car of chinese, i. e. production from single and one type to intensive, pluralistic transition

    其次，本文重點對中國轎車市場的客戶滿意度進行了分析，通過建立中國轎車市場的顧客滿意度分析測評模型，定性研究了關于顧客滿意度，顧客忠誠度和顧客認可度之間的關系，並以一汽-大眾某品牌作為案例，定量分析了顧客滿意度對于企業市場佔有率和銷售量的相關關系，建立了適合一汽-大眾該品牌的聯系服務與銷售的戰略模型。
  11. Author also explains the different level of customer loyalty behaviors with the changes of time and environment, and the inter - factors are value and needs. after choosing the target customers, companies need to provide product and service to meet customers " unique needs

    基於能否最終推動顧客產生忠誠行為這個標準，對顧客需求的分析需要使用需要基礎模型（ nbm ）來對顧客的需求進行核心分析，得到可以實現最終價值滿足的各個特性，並特別關注顧客的行為變動。
  12. This thesis makes specific and thorough theoretical exploration about psychology - purchase pattern, process, current trade infiltration, behavior type and customer satisfaction of experience consume, builds basic strategic system of experience consume pattern, puts forward enterprises marketing tactics based on experience consume

    本文針對體驗消費的心理?購買模式、體驗消費的過程、體驗消費現階段的行業滲透、體驗消費的行為類型以及體驗消費下顧客滿意進行了較為詳細、深入的理論探討，構建出體驗營銷模式的基本戰略體系，提出了基於體驗消費下企業營銷策略的應對方略。
  13. Subsequently, a mathematic model to maximize the ratio between the overall utility and cost from both customers and manufacturers perspectives is formulated, and a genetic algorithm is adopted to solve this combinatory optimization problem

    在此基礎上，同時考慮大批量定製產品的質量效用和成本，以「效費比」最大為目標，建立了產品優化配置數學模型，並採用遺傳演算法對其進行求解，從而達到了顧客滿意度和成本之間的平衡最優配置方案。
  14. The second part is the theory survey of this thesis, including enterprise ' s competition theory and development, consumer behaviour theory and development and etc. the third part recommends main enterprise competitiveness appraise models and appraise methods both at home and abroad. the fourth part analyses the competition state in readymade oil enterprise and customer ' s demand, and sets up a customer demand model in the readymade oil market. the fifth part studies the key elements of competitiveness in readymade oil sell enterprises, determines the weight of every relevant factor, and finally set up the competitiveness made in readymade oil sell enterprise

    本文的具體內容包括五部分：第一部分為緒論，介紹了本文的研究背景、研究意義以及研究方法與內容；第二部分為本論文的理論綜述，包括企業競爭理論及發展、企業競爭力理論及發展、消費者行為理論及發展等；第三部分介紹了國內外主要的企業競爭力評價模型及評價方法；第四部分對成品油銷售企業競爭狀況以及顧客需求進行了詳盡的分析，並構建出成品油終端市場顧客需求模型；第五部分研究了成品油銷售企業競爭力構成要素，並確定出各相關因素的權重，最後構建出成品油銷售企業競爭力模型；第六部分應用顧客需求模型和成品油銷售企業競爭力模型對成品油零售公司進行了詳盡的評價，並提出了該公司競爭力提升的四大戰略；第七部分作為本文的結束語，對論文所作的工作及研究得出的結論進行了總結。
  15. On this basis, combine strata of products, classification of customer propose customer satisfaction index definite principle of system, in order to try one ' s best to get rid of the artificial interference, have adopted the analytic approach of the factor to carry on the strata to the index, set up the model of grade of i ndex

    在這個基礎上，結合產品的分層、顧客的分類提出了顧客滿意度指標體系的確定原則，為了盡量排除人為的干擾，採用了因子分析法對指標進行分層，建立指標等級模型。
分享友人
分享到 Line

分享到臉書