顧客關系管理 的英文怎麼說

中文拼音 [gùkèguānxìguǎnlǐ]
顧客關系管理 英文
crm customer relationshimanagement
  • 顧 : Ⅰ動詞1 （轉過頭來看; 看） turn round and look at; look back; look at 2 （注意; 照管） take into a...
  • 關 : Ⅰ動詞1 （使開著的物體合攏） close; shut 2 （圈起來） shut in; lock up 3 （倒閉; 歇業） close down...
  • 系 : 系動詞（打結; 扣） tie; fasten; do up; button up
  • 管 : Ⅰ名詞1 （管子） pipe; tube 2 （吹奏的樂器） wind musical instrument 3 （形狀似管的電器件） valve;...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 顧客 : customer; shopper; client; patient
  • 管理 : manage; run; administer; supervise; rule; administration; management; regulation
  1. Sheng - tun li, li - yen shue and shu - fen lee, 2004, 7, ” the study of adopting customer relationship management in the isp, ” the 14th international conference on pacific rim management, association for chinese management educators ( acme ) 2004 annual meeting, chicago, u. s. a

    李淑芬、李升暾、許蒞彥， 2004 ， 12 ，保險業導入顧客關系管理影響因素之研究，第十屆海峽兩岸資訊管理發展策略研討會，中山大學。
  2. It reveals that crm in the field of public relations is a kind of relations management and its nature is actually communication between corporate and customer public from the mind of communication, the aim of communication, the content of communication, the category of communication and the support system and etc. it puts forward that crm actually realizes the aim to strengthen the procession of customer, the maintenance of customer, the customer loyalty, and the customer profits

    本研究運用文獻法回顧了有關溝通理論，從溝通的理念、目的、內容與層次、支持系統等方面揭示了公共關系視野中的客戶關系管理就是企業與客戶公眾的關系管理，其實質就是溝通。提出了客戶公眾關系管理正是通過有意義的雙向溝通，理解並影響客戶行為，最終實現提高客戶獲得、客戶保留、客戶忠誠和客戶創利的目的。
  3. What is the meaning of customer value and how to create customer value are explored in this chapter as well. chapter 2 presents customer value analysis, including gale value appraise model analysis, dynamic analysis and strategic analysis, and the relation of customer value innovation and core competence. customer value management are discussed in chapter 3. we explore the meaning of customer value management and customer life value, analyze how to create customer value, and present the support implementary system. chapter 4 presents how to mine critical customer value based on the case about diesel engine industry

    第二章為顧客價值分析，內容涵蓋了蓋爾的價值分析模型、顧客價值的動態分析和戰略分析，以及顧客價值創新與核心競爭力的關系。第三章為顧客價值管理，探討了顧客價值管理的內涵和顧客終身價值的含義，分析了如何創造顧客價值，給出了顧客價值戰略實施的支持體系。第四章為關鍵顧客價值挖掘? ?以柴油機行業為例。
  4. Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge

    對照服務業營銷7p ' s要求，對河北民航酒店的相關服務營銷組合策略進行研究，以制訂出一套切實可行的酒店營銷策略，具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略，以期有效地解決酒店的營銷問題，能很好地促進酒店的經營管理合業績。
  5. According to the concept of customer relationship management, crm has now become the popular vision for all enterprises

    基於顧客關系管理理念的crm產品現已成為國內外企業重建競爭規則的新視點。
  6. There are many aspects of business that require effective management such as, human resources management, marketing management, sales management, operations management, customer relationship management, change management, asset management, knowledge management, project management, inventory management, organizational management, supply chain management, total quality management, risk management, brand management, business process management, logistics management, customer service management, research and development management, distribution management, public relations management and many others

    很多企業的范疇都需要有效的管理例如人力資源管理、市場推廣管理、營銷管理、運作管理、顧客關系管理、變革管理、資產管理、知識管理、項目管理、存貨管理、組織管理、供應鏈管理、全面品質管理、風險管理、品牌管理、業務流程管理、物流管理、研究與發展管理、招商加盟、公共關系管理及許多其它方面等。
  7. Relationship marketing amp; customer relationship management

    關系營銷理論與顧客關系管理
  8. The customer relation management and technical research in e - business

    電子商務環境下的顧客關系管理及技術研究
  9. The programme explores crm in both the insurance and banking industry

    探討在保險業與銀行業推行顧客關系管理的成效能否增加機構的盈利能力。
  10. The investigation places the emphasis on sony ' s customer relationship management ( crm )

    其間重要的是sony公司的顧客關系管理系統（ crm ） 。
  11. But there is no doubt that the concept foundation of the customer relationship management in china is very weak

    因此在中國，顧客關系管理的思想基礎非常薄弱，企業對于crm還缺乏根本性的認識。
  12. Understand customer relationship management and strategies. realize the major challenges facing marketers in the new “ connected ” millennium

    解釋顧客關系管理及其策略。分析營銷人員在未來將要面臨的主要挑戰。
  13. Fifthly, business process reengineering should be performed. sixthly, marketing pattern should transform from " large - scale - marketing " to " customer relationship management "

    為了真正實踐顧客滿意最大化，企業的營銷模式需從傳統的大規模營銷轉變為藉助于現代化軟體的顧客關系管理。
  14. We investigate the 340 corporate in six cities in zhejiang, jiangsu and human provinces. the investigation data analysizes the fact, then tutors the action of corporate practice though the investigation

    摘要我們對浙江、江蘇、湖南省六地340多家企業進行調查。調研數據分析了六地企業顧客關系管理的現狀，通過調研報告指導企業實踐活動。
  15. We are all committed to provide integrated marketing services to the companies who look for better customer relationship management, higher customer satisfaction and stronger competitive edge to grow business in greater china

    我公司全體成員共同致力於為您加強顧客關系管理、提高顧客滿意度及增強競爭優勢，讓您在大中國區內的業績蒸蒸日上。
  16. Among the suggestions, the following two are emphasized : first, gradually promoting " one - to - one marketing " with the establishment and analysis of the customer database, and expanding customer relationship and customer value through customer relationship management to obtain unparalleled competitive advantages ; secondly, organizing the human resources from the marketing stand point by applying company ' s outside marketing means to its internal marketing, and improving the company employees " quality through the inside marketing

    其中重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部營銷，提高公司的整體素質。
  17. In the procession of development of enterprises, purchasing management is always a critical work in management. in this paper, the present situation and problems were deeply analyzed according to the purchasing management of a typical fire - extinguished enterprise - sheng wei fire - extinguished equipment ltd. at the same time, some advanced management theories and experience of civil and abroad were proposed and adopted. at last, purchasing management of customer relationship was founded to work out those problems above

    本文以一家典型的製造型消防企業? ?廣東勝威消防設備公司為例，深入分析了公司采購管理現狀、存在的問題，在吸取國內外先進管理經驗基礎上，制定了勝威公司的顧客關系管理（ customerrelationshipmanagement ，簡稱crm ）型采購管理方案，並提出了針對性的對策和建議。
  18. A suit of management tools are utilized, including activity based costing, activity based management, business process improvement, business process re - engineering, corporate social responsibility, customer relations management, five s, knowledge management, and six sigma

    以平衡計分法的理念去量度企業各環節的整體表現。集團亦引進一系列當今極前衛之管理與之配合，包括活動為基礎的成本計算活動為基礎的成本管理企業流程改進企業流程再造企業社會責任顧客關系管理五常法知識管理六標準差等。
  19. According to the relevant theory of relationship marketing - a new markting trend for the 21 century, this paper gives some proposals on how to develop relationship marketing based on crm, database marketing and interrior marketing. it emphasizes on two aspects : first, with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as competitive advantage difficult to imitate by the rivals. second, employ the marketing strategy adopted in exterior market to the inner company, thus enhancing the overall quality of the company by means of interior promotion with powerfull human resourse management based on the marketing concept

    其中，重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，採用「圍欄戰術」 ，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部資源，提高公司的整體素質。
  20. It emphasizes on two aspects : first, with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as well as competitive advantages difficult to imitate by the rivals. second, employ the marketing strategy adopted in exterior market to the inner company, thus enhancing the overall quality of the company by means of interior promotion with powerful human resource management based on the marketing concept

    其中重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，採用「圍欄戰術」 ，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部營銷，提高公司的整體素質。
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