顧客關系 的英文怎麼說
中文拼音 [gùkèguānxì]
顧客關系
英文
customer relations-
Sheng - tun li, li - yen shue and shu - fen lee, 2004, 7, ” the study of adopting customer relationship management in the isp, ” the 14th international conference on pacific rim management, association for chinese management educators ( acme ) 2004 annual meeting, chicago, u. s. a
李淑芬、李升暾、許蒞彥, 2004 , 12 ,保險業導入顧客關系管理影響因素之研究,第十屆海峽兩岸資訊管理發展策略研討會,中山大學。On the other hand, the base of the strategy is user installed base, whose structure is user - web, strategically value is relation capital, the maintainable mechanism is transform cost, economic rule is scale economy based on demand, and the forming is users " anticipation coordination
另一方面,標準競爭戰略的基礎是用戶安裝基礎.用戶安裝基礎的結構形式是用戶網路;其戰略價值是顧客關系資產;維持機制是轉移成本;經濟法則是需方規模經濟;而形成過程是用戶預期協調。Relational marketing ( relation marketing ) a word by white switzerland ( c l. l. berry ) introduced the literature first in 1983 new years. the home comprehensive viewpoint thought the relational marketing is refers to the enterprise through with the main partner between, like the supplier, the customer, the dealer and so on long - term construct, satisfaction strategy partner relations, and fulfills the promise through the mutually beneficial exchange to cause related all quarters together to realize respective goal, thus seeks the communal development. first relates the marketing the beginning and the end point is the value process, next exchange process is relates the marketing the core, finally converses the process is relates the marketing the key to be at
本文介紹了關系營銷的基本理論,分析了rh公司實施顧客市場關系營銷的理論依據? ?顧客讓渡價值,就rh公司顧客市場中暴露出的嚴重的顧客流失問題,從維系顧客關系、穩固市場份額的角度論證了該公司實施顧客市場關系營銷的必要性和可行性;有針對性地研究了該公司實施顧客市場關系營銷的幾種策略? ?從傳統的營銷環節擴展到產品研發等全過程,並將研究范圍延伸到國際顧客市場;提出搞好內部關系營銷、組織設計、資源配置和塑造品牌優勢等完善rh公司顧客市場關系營銷內部措施。This paper focuses on the research and measurement of customer satisfaction of hunan power transmission and substation construction company, based on the analysis of their market environment and marketing status quo, and comes out with the conclusion that the construction process of projects, the relationship with the customers, and the service quality are the key factors impacting the satisfaction of power project customers. upon this conclusion, this paper presents new idea to exploit market, and appreciate tactic of marketing mix for electric power construction companies, that is, transferring the focus on those indices for the sake of themselves such as market rate, margin rate etc, to the customer satisfaction index that reflecting customers ’ requirement, and from the phase of ‘ sale ’, to the phase of ‘ do ’ ; at the same time, this paper establishes a set of scientific model and methodology for the marketing decision of power construction companies, instead of the decision making by intuition
本次研究在對湖南送變電公司市場環境和企業營銷現狀進行分析的基礎上,進行湖南送變電公司顧客滿意度調查和測評,得出了工程產品的施工過程、最終輸出以及與顧客關系、服務質量是影響送變電公司顧客滿意度的主要因素的結論,據此改進市場營銷組合策略,為送變電施工企業市場開拓打開了新的思路,將市場營銷策略選擇的著眼點從市場佔有率、利潤率等基於自身需要的指標上轉移到體現顧客需求的顧客滿意度指標上,將關注重心從產品銷售階段轉移到送變電工程產品施工階段;同時也為送變電公司進行營銷決策建立一種科學合理的模型和方法,避免憑自己的直覺作出營銷決策。According to the concept of customer relationship management, crm has now become the popular vision for all enterprises
基於顧客關系管理理念的crm產品現已成為國內外企業重建競爭規則的新視點。There are many aspects of business that require effective management such as, human resources management, marketing management, sales management, operations management, customer relationship management, change management, asset management, knowledge management, project management, inventory management, organizational management, supply chain management, total quality management, risk management, brand management, business process management, logistics management, customer service management, research and development management, distribution management, public relations management and many others
很多企業的范疇都需要有效的管理例如人力資源管理、市場推廣管理、營銷管理、運作管理、顧客關系管理、變革管理、資產管理、知識管理、項目管理、存貨管理、組織管理、供應鏈管理、全面品質管理、風險管理、品牌管理、業務流程管理、物流管理、研究與發展管理、招商加盟、公共關系管理及許多其它方面等。Cathay pacific - contact us : customer relations
國泰航空-聯系我們:顧客關系Relationship marketing amp; customer relationship management
關系營銷理論與顧客關系管理Approach the client relations officer of the service centre concerned
與有關服務中心的顧客關系主任聯絡。The customer relation management and technical research in e - business
電子商務環境下的顧客關系管理及技術研究Customer relations department
顧客關系部The programme explores crm in both the insurance and banking industry
探討在保險業與銀行業推行顧客關系管理的成效能否增加機構的盈利能力。The investigation places the emphasis on sony ' s customer relationship management ( crm )
其間重要的是sony公司的顧客關系管理系統( crm ) 。Customer relations handle customer feedback, service recovery strategies, drive product and service change
顧客關系處理消費者回應,服務恢復程序推行商品及服務改善。For 2001, the client relations unit received 408 enquiries, 9, 256 appreciations and 510 complaints
二零零一年,顧客關系組共接獲408項查詢、 9 , 256項贊賞和510宗投訴。Furthermore, a client relations officer is available in individual service centres to collect client feedback
此外,個別服務中心亦設有顧客關系主任,負責收集顧客的意見。But there is no doubt that the concept foundation of the customer relationship management in china is very weak
因此在中國,顧客關系管理的思想基礎非常薄弱,企業對于crm還缺乏根本性的認識。Understand customer relationship management and strategies. realize the major challenges facing marketers in the new “ connected ” millennium
解釋顧客關系管理及其策略。分析營銷人員在未來將要面臨的主要挑戰。Fifthly, business process reengineering should be performed. sixthly, marketing pattern should transform from " large - scale - marketing " to " customer relationship management "
為了真正實踐顧客滿意最大化,企業的營銷模式需從傳統的大規模營銷轉變為藉助于現代化軟體的顧客關系管理。We investigate the 340 corporate in six cities in zhejiang, jiangsu and human provinces. the investigation data analysizes the fact, then tutors the action of corporate practice though the investigation
摘要我們對浙江、江蘇、湖南省六地340多家企業進行調查。調研數據分析了六地企業顧客關系管理的現狀,通過調研報告指導企業實踐活動。分享友人