advertising effectiveness 中文意思是什麼
advertising effectiveness
解釋
廣告效果- advertising : adj 廣告（業）的。 an advertising agency 廣告公司。 the advertising pages （報上的）廣告版。n 1 ...
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China effie senior symposium on advertising effectiveness was convened at ceibs beijing campus
中國艾菲獎實效廣告高層研討會在中歐北京校區召開 -
And that such soft money than the publicity in the newspapers for mandatory advertising effectiveness lot nicer
並且這種軟性宣傳比花錢在報紙上作硬性廣告效果要好很多。 -
With the development of advertising theories and psychology, people have learned more knowledge about how advertising affects consumers. basing on how advertising works, this paper analyzed the process how consumers actually " feel " and " think ", the mental effects including framing perception, organizing memory, enhancing experience and brand attitudes, then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model
本文從廣告影響消費者的過程出發，分析了消費者在接觸廣告后廣告信息對于消費者心理效果的影響，這些影響主要體現在感知、回憶、提升經驗和對于廣告品牌態度的變化方面，它們之間又有相互的影響關系；初步構建了廣告影響消費者的心理效果概念模型，該模型同時反映出了各結構變量之間的因果關系；然後，在概念模型的基礎上嘗試建立了測量廣告心理效果的結構數量模型。 -
Market segmentation brings us to the third factor that boosts advertising effectiveness
市場劃分是提高廣告收效的第三個因素。 -
And evaluating the effectiveness of various types of advertising can wind up being even more expensive than the advertising itself
而且評估各種類型的廣告的效果，已被證明比廣告本身還有昂貴。 -
The ultimate test of a new label is not the amount of advertising dollar but its trustworthiness, functional effectiveness and consumer loyalty. we have no doubt discerning consumers know what works for them and will soon feel the difference
一個新品牌的成敗，理應取決于產品本身是否可以信賴是否有實際功效和用家不離不棄的支持，而不是單靠鋪天蓋地的廣告效應。 -
Direct matching takes a little more work, at least the first time, but it results in dramatic improvement in efficiency and effectiveness of your advertising effort
直接匹配法要多費一點事，至少第一次使用時是如此，但它能極大地提高廣告的效率和有效性。
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