bcg matrix 中文意思是什麼
bcg matrix
解釋
波士頓咨詢集團矩陣-
In the part of case study, the article applies " porter ' s competition adavatge theory, " swot analysis ", " bcg matrix " and " webster and wind model ", to analyze the industry, enterprise situation, capital managemt revenues, market and customer of xingfa. in the end part of the case study, the article draws out a detailed production, investment and management project for the xingfa, confirms that the aim of investment and management of xingfa is to minimize the production cost, to reduce effctively marketing cost, to develop the competitive brand, and to increase market share as soon as possible, the article detailedly discusses the buyers " behavior, as well as industrial merge behavior, and gives strategic analysis on practical and typical issues of xingfa
案例分析部分，根據案例部分提供的素材和作者收集的其他有關資料，運用行業競爭5種壓力模型、 swot分析方法、 bcg矩陣，韋伯斯特和溫德模型等管理、經濟、投資方面的理論，對興發空調公司作了行業環境分析、企業狀況分析、市場及客戶分析、資本運營分析，最後對興發空調公司生產投資管理方案作了詳細的規劃，確定了公司投資管理的宗旨是自有資本收益的最大化，公司的資本市場定位在充分籌借低成本資金，有效地降低經營成本、追求成為市場上的強勢品牌，盡快提高市場佔有率。 -
All the works are made by selectively usage of the systematic strategic management theories and methods, including pest macro environment analysis theory, porter ' s " five forces " model, industry cycle theory, market structure theory, strategic group analysis, competitive advantage framework and composition theory of the created value by enterprises, financial ratio analysis, value chain analysis, bcg matrix, swot analysis, strategy clock
本文在研究過程中使用了pest宏觀環境分析理論、波特的「五力」模型、產業周期理論、市場結構理論、戰略群體分析、競爭優勢框架及企業創造價值的構成理論、財務比率分析、價值鏈模型、波士頓矩陣、 swot分析、戰略鐘等理論和方法。力求透徹分析從而得出正確的結論。 -
Secondly, the writer applies bcg matrix and related theories to analyze the marketing strategy of sim and proposes the suggestion on its future strategy
然後，運用「 bcg 」等方法及理論對sim公司的營銷戰略進行分析並提出今後的戰略方案。 -
It also illustrates the position of various business including railroads, highways, municipal affair, real estate, water utilities with bcg matrix so as to effectively allocate resources
應用bcg矩陣判斷鐵路、公路、市政、房產、水利水電等各項業務在企業中所處的地位，便於合理分配資源。 -
Applying the analysis methods of strategic management such as tows matrix, space matrix, bcg matrix, ie matrix, big strategy matrix, etc., to get spare strategies such as adjustment of product structure
運用戰略管理中tows矩陣、 space矩陣、 bcg矩陣、 ie矩陣、大戰略矩陣等分析方法，提出產品結構調整等備選戰略。 -
Part 5 is the practical project of gameco ' s development strategy. this part applies " strategy selection matrix " and " bcg matrix " to finally conclude company ' s specific strategy, and the supporting actions
根據總體戰略態勢，運用「戰略選擇模型」和「 bcg矩陣」制定公司的發展戰略方向，確定戰略實施的總體思路，並從業務拓展、組織結構調整、管理制度、人力資源、市場營銷和文化建設等方面，提出了具體的措施。 -
Through analyzing the basic situation, outside macro circumstance and industry circumstance, and then studying the general investment opportunities, the author has illustrated that tmt total strategy on diversified development is realistic and reasonable with swot model ; clarified that market investment chances lie in the extending of enterprise ' s core competence on the basis of strategy asset and the structure ' s reconstruction of production matrix through analyzing industry structure with bcg matrix ; defmitude the path choice of tmt investment strategy. in the last part of this paper, the author selects four representative cases : investing technology center, investing air spring, annexing plastic company and buying insulated company to analyze the investment decision, executing proceed and the realization of investment strategy. the author make a whole study on the case that how does enterprise realize relative diversification development by investment
通過分析時代新材公司基本情況以及外部宏觀環境、行業環境，對一般投資機會進行研究，用swot模型闡明了時代新材總體戰略定位於相關多元化發展的現實性和合理性；通過bcg矩陣分析產品的行業結構，清晰了市場投資機會在於企業基於戰略資產的核心能力延伸、在於產品矩陣的結構重築；在發展戰略的基礎上明確了時代新材投資戰略著眼于技術能力的鞏固、生產手段的提升、新市場的拓展：面對投資戰略的取向，作者選取投資技術中心、空氣彈簧、並購注塑公司、絕緣公司等四個有特點的案例，分析項目投資的決策和實施過程，體現了投資項目與投資戰略的互動性。 -
This article first studies the macro and micro environments that gd telecom located in, analysis the feasibility of developing mobile communication service. then, it studies the mobile communication industry analysis. third, using bcg matrix, swot and value chain theory to study the advantage in competition for gd telecom, and discuss how to use this advantage to develop mobile communication service
本文首先通過分析廣東電信所處的宏觀和微觀環境，並利用波特的五種基本競爭力量理論對廣東省內的移動市場行業進行分析，研究了廣東電信拓展移動業務的可行性；然後，運用bcg矩陣、 swot及價值鏈等工具，詳細分析了廣東電信的競爭優勢，並重點研究利用競爭優勢拓展移動業務的策略。 -
First, the article reviews the theory of strategic management. then, using related theory, methods and models, followed by the steps of strategy analysis, strategy formulation, strategy implementation, strategy control and strategy evaluation witn some matrixes, such as external factor evaluation ( efe ) matrix, internal factor evaluation ( ife ) matrix, threats - opportunities - weakness - strengths ( tows ) matrix. boston consulting group ( bcg ) matrix. strategic position and action evaluation ( space ) matrix and quantitative strategic planning matrix ( qspm ), etc. to analyses the external environment and internal situations. at last, the article puts forward to expanded strategy for deyang cable stock corporation and gives some advice on the implemention and control of the strategy. the author hopes that this article is beneficial to the development of deyang companyt
本文首先對有關戰略管理的理論進行了回顧，其次，運用戰略管理的有關原理、方法與模型，按照戰略分析、戰略制定、戰略實施以及戰略控制和評價等步驟，運用外部因素評價（ efe ）矩陣、內部因素評價（ ife ）矩陣、威脅-機會-弱點-優勢（ twos ）矩陣、波士頓咨詢集團（ bcg ）矩陣、戰略地位與行動評價（ space ）矩陣以及定量戰略計劃（ qspm ）矩陣等方法，對德纜公司的外部環境和內部條件進行分析，最後制定了擴張型的總體發展戰略，並對戰略的實施及控制提出了相應的措施，期望能對德纜公司的發展提供幫助。 -
This paper mainly used the analysis tools of the bcg ' s growth - share matrix and the mckinsey & company ' s three horizons of growth theories to study the adjustment of strategy of hgmp
文中主要運用了波士頓咨詢公司的成長?份額矩陣和麥肯錫管理咨詢公司的三層面增長理論來研究漢光機械的戰略調整問題。
分享友人