brand communication 中文意思是什麼

brand communication 解釋
品牌傳播
  • brand : n 1 燃燒著的木頭；〈詩〉火炬；〈詩、古〉刀，劍。2 烙鐵；（古時打在罪犯等身上的）烙印；〈比喻〉污...
  • communication : n. 1. 通訊，通知；交換；信息；書信，口信，通報。2. 傳達，傳授；傳播；傳染。3. 交通，交通機關；聯系，連絡（設備）。4. 【宗教】接受聖餐。
  1. Leading by the reputation orientation, advertisement, prolocutor of stars, medium spreading. as well as lots of other ways, have become the “ potluck ” for the brand creating of many indigenous enterprises. however. with the expedition of the severe chinese marketing competition. more and more enterprises find out that it is very difficult to develop the brand image construction and communication, and finally win the competition solely by brand reputation. enterprises should recur to much more competitive media. which might effectively lead the brand image construction and communication, and this very media is channel. the marketing channel provides the platform for enterprises and consumers to contact, exchange, and communicate with each other. it services consumers the most direct brand experience, and make a decisive sense for brand image construction and communication

    但是隨著中國市場競爭激烈態勢的加劇，越來越多的企業發現，單憑知名度來引導品牌形象塑造和傳播並贏得競爭已非常困難。企業必須藉助于其他更有競爭力的媒介才能更有效引導品牌形象塑造和傳播，這個媒介就是渠道。營銷渠道為企業和消費者的接觸、交換和對話提供了平臺，為消費者提供了最直接的品牌體驗，對品牌形象的塑造和傳播具有決定性的意義。
  2. Since its establishment, 100 ] in the enterprise, brand development strategic planning, marketing integration to promote planning and communication, more like design ( corporate image, brand image, product image ), ci force, vi design, logo design, packaging design, arts design, graphic design, commercial space design, advertising images shadow areas to provide clients with high quality professional services

    成立至今，壹佰佳在企業、品牌發展戰略規劃、行銷整合推廣規劃與傳播、形象規劃設計（企業形象、品牌形象、產品形象） 、 ci導入、 vi設計、標志設計、包裝設計、畫冊設計、平面設計、商業空間設計、廣告攝影等領域致力於為客戶提供高水準的專業服務。
  3. With superior foresight and professional insight in the market, we provide you brand identity system ( trademark, logo, tagline and extension ), brand image communication ( brand value positioning, personality clarification, celebrity building and event marketing ) and supply / supervision of image design solutions

    鷹孚咨詢以富有前瞻性的戰略眼光、敏銳的市場洞察一體化地為您策劃品牌識別系統（商標、徽標、口號及其延伸） ，品牌形象傳播（品牌價值定位、個性塑造、代言人塑造、品牌事件行銷） ，以及形象設計代理等服務。
  4. This thesis has introduced the development of the traditional wireless sensor network and current situation at first, then analyzed the principle an framework of the wireless sensor network, and the challenge to the traditional wireless sensor network technology for environmental monitoring, put forward the novel environmental monitoring system based on wireless sensor network technology, have recommended a kind of brand - new wireless node design plan of framework of wireless sensor network and node hardware to be designed and realized, then based on ieee 802. 15. 4 standard, this thesis analysed the design faces the wireless communication protocol stack used in environmental monitoring, have introduced the realize of physics layer, data chain layer, network layer, application layer. have solved the wireless sensor network data sampling, systematic energy - conservation optimize, this thesis summarized the preceding work finally, have looked forward to the development, application and commoditization in the future

    本文首先介紹了傳統無線傳感器網路的發展概況及現狀，然後分析了無線傳感器網路的原理與架構及其在環境監測對傳統無線傳感器網路技術的挑戰，接著本文提出了新穎的基於無線傳感器網路技術的環境監測系統架構設計，介紹了一種針對大氣環境監測的全新的無線傳感器網路節點的構架設計方案以及節點的硬體設計和實現，然後本文以ieee802 . 15 . 4標準為基礎分析設計了面向環境監測應用的無線通信網路協議棧，從工程角度介紹了物理層、數據鏈路層、網路層、應用層的設計實現，解決了無線傳感器網路節點的數據採集、節點互聯以及系統節能優化等問題，最後本文總結了前面的工作，展望了基於無線傳感器網路技術的環境監測系統在未來的發展方向和應用方式等幾個方面的發展遠景。
  5. Consequently, it ’ s very significant to investigate the image of the clothing brand with the combination of the viewpoint from customers. according to the conception and connotation, cognitive process and identity system of brand image, the corporate identity system, and distribution communication system, the three levels of clothing brand image system were established. on this basis, the weights of dimensions were obtained by the methods of layer - analysis and professionals inquiry

    本文在系統歸納了品牌形象的概念及內涵、品牌形象的認知過程、品牌識別系統、企業形象識別系統以及營銷溝通五個理論依據的基礎上，結合對服裝品牌市場的調研，確立了由三個層次組成的服裝品牌形象體系;在此基礎上，通過層次分析和專家問詢相結合的方法，確定了各個服裝品牌形象維度間的權重關系，從而使服裝品牌形象維度體系更加系統和完善。
  6. Chengdu shahe dairy company should build the brand in three aspects : inner management system, external communication system and brand identity system

    沙河乳品公司品牌建設的目標需要從三個方面得以實現:內部管理系統建設、外部溝通系統建設、品牌識別系統建設。
  7. Concept vehicle is a brand - new thought and new style that designer demonstrates future automobile modeling development tendency to customer ; it will build up a communication vision art information bridge between designer and customer

    摘要當今世界，概念車是設計師向人們展示未來汽車造型發展趨勢的一種全新意念和風格，它架起了同客戶溝通視覺藝術的信息橋梁。
  8. To add " although " after " that, " ; to delete " and " after " all over the world, " ; to delete " has all along supported " after " the sar government " and substitute with " still needs to strengthen its support for " ; to add " in view of the difficult business situation of the industry, allocating more resources to promote monument sponsorship, green ecology and local customs, and setting a timetable for developing hong kong s cultural characteristics of the east meeting the west under one country, two systems, thereby improving the hardware and software of the industry s business environment on a broader level ; restructuring the hong kong tourism board and travel industry council of hong kong to enhance their representation and further include the participation of trade union representatives ; further promoting good labour relations in the industry, comprehensively perfecting the employment system and formulating reasonable employment conditions including basic salaries, employees compensation insurance, mandatory provident fund, medical benefits and holidays, etc, improving the employee - employer and staff - management communication mechanisms and promoting cooperation between the employees and employers in order to create a win - win situation for both sides, so that both sides can join hands in promoting the development of the industry ; through commending trustworthy shops and tourist guides and employees in the industry who are professional, sincere, friendly, hospitable and make tourists feel welcomed, establishing quality brand names and goodwill of local tour reception agencies to improve the image of the local tourism industry ; " after " which include : " ; to delete the original " and substitute with " ; to delete the original " and substitute with " ; to delete ", eliminating uneven distribution of interests " after " internal conflicts in the industry " ; and to add ", so as to foster a sustainable and healthy development in the local tourism industry " immediately before the full stop

    王國興議員動議下列修正案：在"香港"之前加上"雖然"在"國際城? ， "之後加上"但"在"特區政府"之後刪除"一向亦" ，並以"仍必須加"代替在"大力"之後加上"度"在"包括"之後加上"一鑒于業界經營困難，增撥資源推動認養古跡綠色生態及人文風俗，並訂定時間表，以發展香港在一國兩制下中西交匯的文化特色，從而在更廣的層面改善業界經營環境的軟體和硬體二重組香港旅遊發展局和香港旅遊業議會，以增加其代表性，並進一步吸納工會代表的參與三進一步推動業界建立良好的勞資關系，全面完善聘用制度和制訂合理聘用條件包括底薪勞保強積金醫療及假期等，改善勞資及管職的溝通機制，促進勞資合作，達致勞資兩利，使雙方能共同手促進業界發展四透過表彰誠信經營的商號，以及專業誠信親善好客及使旅客賓至如歸的導游和從業員，樹立本地旅遊接待單位的優質品牌和信譽，以改善本地旅遊業界的形象"刪除原有的"一" ，並以"五"代替刪除原有的"二" ，並以"六"代替在"業內矛盾， "之後刪除"消除不平衡的利益分配， "及在緊接句號之前加上" ，促進本地旅遊業界持續及健康發展" 。
  9. The speech style the host adopts directly influences the communication effect of information and the brand construction and promotion of the program

    電視新聞節目主持人的語體表達如何，直接關繫到新聞信息的傳播效果和電視節目的品牌建設與推廣。
  10. Other brand can the oral communication commitment, reliability doubt

    雜牌：只能口頭承諾，真實性置疑。
  11. And i researched the following contents : the meaning, character and managing strategy of the real estate management and strategy during the whole course, land strategy, strategy of collecting funds, communication strategy, popular brand strategy, culture strategy, prize strategy, advertisement strategy and analysis the case about the managing and popularizing the project called the lijiang left shore

    本文運用運籌學、管理學、企業戰略管理、管理經濟學和市場學等學科相關理論研究了以下內容：房地產全程營銷的定義、特點和營銷戰略決策，土地戰略、融資戰略、公關戰略、品牌戰略、文化戰略、價格戰略、廣告戰略和麗江左岸項目的營銷推廣的案例分析。
  12. As china has been a member of wto and world integration progresses further and further day by day, back the situation of international market conpetition, for the group ' s continuous development and grandness, weisa company has nothing to do but pay more attention to their relations and communication with abroad, set an image of international brand, work hard and seek for more chance without resistance

    2005年6月29日中國已經成為wto組織成員，世界一體化進程正日益加深，企業置身在國際化市場競爭的大背景下，更加重視與海外市場的聯系與交流，樹立國際品牌形象，艱苦奮斗、不懈追求，使威颯集團日益發展壯大。
  13. The company is located in shopping centre of flourishing peaceful wave jiang dong, communication is easy, company in - house environment is quiet and tastefully laid out, modern office facilities is all ready, company staff is taking the perfect social welfare safeguard that the company still enjoys to offer at the same time beyond high pay, once join us, you will enjoy brand - new working experience

    公司坐落在繁華的寧波江東商業區，交通便利，公司內部環境幽雅，現代化辦公設施齊全，企業員工在拿高薪以外還同時享有公司提供的完善的社會福利保障，一旦加入我們，你將享受全新的工作體驗。
  14. By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial

    本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。
  15. Adhering to three factors, the brand orientation, the product design and brand communication, which are closely - relating to the personality construction of newspaper brand, this article offers some references in the construction of newspaper brand

    文中主要抓住報紙品牌定位、報紙產品設計、報紙品牌傳播三個與報紙品牌個性塑造密切相關的環節，提出一些參考意見。
  16. Rayken brand communication is designed to provide all kinds of service in various marketing areas such as marketing strategy planning, pr event marketing program, promotion, road show, graphic design, exhibition, etc

    瑞凱整合營銷是一家提供各種專業的市場營銷服務的公司，包括策劃，公關，促銷，路演，設計，展會等。
  17. Added value of brands comes from the connection between consumer demands and brand meaning, and it is realized through brand communication

    品牌的附加值來自於消費者的需要和品牌意義的聯結，其實現途徑就是品牌傳播。
  18. Therefore, it is an essential issue in the field of hotel marketing to explore the means of establishing effective brand communicative strategies through appropriate brand communication mix, so as to advance the hotel brand ' s driving force to customer ' s purchase intent

    因此，如何制定行之有效的品牌傳播策略，採取合適的品牌傳播組合，從而提升品牌對顧客購買決策的驅動力，這是飯店營銷傳播的重要課題。
  19. By giving the gap between the world brand and local brand, solving the china corporation how to approach to the world brand. the article gives a lot of detail examples about how to brand management, brand communication, market orientation, price style, and production combination

    在第四部分，創建中國產品的世界品牌，主要從世界品牌的特徵、與世界品牌的差距、通向世界品牌之路、中國的幾個有望進入世界品牌級的品牌。
  20. On the basis of reviewing literature, this thesis puts forward a customer - based hypothetical model. combining the communication theory and hotel brand communication ' s own characteristics, a preliminary communicative system in hospitality industry was established. through case study, market research and data analysis, the hotel brand communicative system proved to be constructed by mass communication, organization communication, oral communication and service communication, acting on various elements of customer - based brand equity

    本文在對顧客的品牌權益研究成果進行綜述的基礎上，提出了基於顧客的飯店品牌權益的假設模型；結合傳播學的理論和飯店品牌傳播的自身特點，初步構建了飯店品牌的傳播體系模型；然後通過案例研究和實證分析，對模型進行檢驗，證實了大眾傳播、組織傳播、口碑傳播和服務傳播是飯店品牌傳播體系的主要構成部分，不同的傳播途徑對不同的顧客品牌權益要素產生傳播效用。
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