brand naming 中文意思是什麼
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This paper, in light of brand name evolution and the image associated with brand name, presents strategic thinking on brand naming, brand orientation, brand advertising and sustainable development of new brand name, with the purpose of providing theoretical guidance for chinese enterprises
結合品牌的象徵性形象以及名牌形成過程,詳細闡述新產品品牌命名、新產品品牌定位、新產品品牌廣告及新產品品牌持續的戰略思考,意在為我國企業品牌戰略提供較為系統的理論指導。 -
Chinese brand naming : a linguistic analysis of the names of ten product categories
十類中國產品品牌名稱的語言學分析
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