brand switching 中文意思是什麼
brand switching
解釋
品牌變更-
This paper bases on the literature review, constructs a customer repurchase intention model on oliver ’ s loyalty phase theory. the model includes 11 factors : brand preference, cumulative satisfaction, variety seeking, attractiveness of alternatives, switching cost, ( the five dimensions ), customer repurchase intention, episodic satisfaction, customer perceived value, customer perceived fairness, customer perceived benefits, customer perceived cost
本文在文獻回顧的基礎上，吸收了現有學者的研究成果，在oliver （ 1997 ， 1999 ）提出的顧客四個忠誠階段的理論基礎上，建構了影響顧客重購意向的模型，共包括:顧客重復購買意向、顧客品牌偏好、顧客的交易滿意度、顧客的累積滿意度、顧客的多樣化追求、替代品吸引力、轉換成本、顧客感知價值、顧客感知公平感、顧客成本付出、顧客的感知利益等11個因素。 -
This model also takes into account the standard measurements of valuing brand equity ( customer loyalty index, customer satisfaction, customer value, customers ' motivation factors, factors leading to brand switching, behavioural and attitudinal factors ) along with the integration of brand meaning
這個模型也考慮到標準的品牌資產評估方法（消費者忠誠指數，消費者滿意度，消費者感知價值，消費者驅動因素，因素導致品牌轉換，行為態度因素）並綜合品牌意義。 -
In the past twenty years, computer network was booming. now, a brand - new era begins, that is, the era of atm switching networks and b - isdn, which integrated various services such as data, voice and video
近二十年來，計算機網路得到了極大的發展，目前已進入到一個新的發展時期，即atm交換網和寬帶業務綜合數字網的時期。
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