case-mix management 中文意思是什麼
case-mix management
解釋
病例混合管理- case : CASE ＝computer aided software engineering 【計算機】計算機輔助軟體工程。n 1 情況，狀況；真相。2 ...
- mix : vt （mixed 〈古語〉mixt ）1 混，混合，攙合；混合起來做。2 使結合；使結交，使交往。3 使（動物）雜...
- management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
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And in the case study part, the writer intends to evaluate briefly the public - phone business development in dongguan telecom, and to discover the problems and the difficulties of the public - phone business in dongguan telecom. and finally, the writer gives some practical and constructive suggestions in marketing strategy, based on the combination of the practice and the theories in marketing management and strategic management, such as, the five - power analysis of market competition, swot analysis, stp strategy, 4p ' s marketing mix, competitive response model and so on
案例分析部分主要運用市場營銷管理、戰略管理等方面的理論和實踐經驗，從東莞電信公司經營理念、東莞電信公話業務的競爭環境、 swot分析、 stp戰略、 4p 』 s營銷組合、競爭反應模式等角度進行分析，對東莞電信公話業務做出簡單評價，指出存在的問題，最後提出可操作性的營銷策略建議。
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