contractual vms 中文意思是什麼
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In order to improve the management of real estate intermediary services and to increase their market share, first, we should innovate in the management mode, particularly in the marketing mode. because the present corporate vms mode, the contractual vms mode and the imitation - study vms mode all have some problems in cost - control, human resource management, employee - training and service quality, this paper, on the basic of the theory of services marketing and considering the present conditions of intermediary service enterprises, discusses the relationships between the employee - training, team structure, management mode and marketing mode. it presents the concepts of management mode and marketing mode of second - hand housing intermediary services, on which marketing system mode is established
要提高房地產中介機構的經營水平，擴大市場佔有率，首先必須在經營模式上創新，尤其是營銷模式的創新，因為現有中介服務機構的直營模式、加盟模式、模仿模式均在成本控制、人員培訓、人力資源管理、服務質量上存在一定的問題，為此本文從服務營銷理論的基礎上結合現有中介服務公司特點從人力資源的培訓，組織結構及經營模式、營銷模式等方面的相互關系進行了探討，提出二手房營銷經營模式，並在此基礎上建立服務營銷系統模式，為房地產中介服務的營銷策劃運營模式提供相關的研究方法。
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