core dealer 中文意思是什麼
core dealer
解釋
核心經銷商-
Relational marketing ( relation marketing ) a word by white switzerland ( c l. l. berry ) introduced the literature first in 1983 new years. the home comprehensive viewpoint thought the relational marketing is refers to the enterprise through with the main partner between, like the supplier, the customer, the dealer and so on long - term construct, satisfaction strategy partner relations, and fulfills the promise through the mutually beneficial exchange to cause related all quarters together to realize respective goal, thus seeks the communal development. first relates the marketing the beginning and the end point is the value process, next exchange process is relates the marketing the core, finally converses the process is relates the marketing the key to be at
本文介紹了關系營銷的基本理論，分析了rh公司實施顧客市場關系營銷的理論依據? ?顧客讓渡價值，就rh公司顧客市場中暴露出的嚴重的顧客流失問題，從維系顧客關系、穩固市場份額的角度論證了該公司實施顧客市場關系營銷的必要性和可行性;有針對性地研究了該公司實施顧客市場關系營銷的幾種策略? ?從傳統的營銷環節擴展到產品研發等全過程，並將研究范圍延伸到國際顧客市場;提出搞好內部關系營銷、組織設計、資源配置和塑造品牌優勢等完善rh公司顧客市場關系營銷內部措施。
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