customer value analysis 中文意思是什麼
customer value analysis
解釋
顧客價值分析-
Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure
本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。 -
To analyze the distribution of chinese decor industry customers " internal value index and to find the method of brand positioning based on customer internal value, the author apply the " graphics of consumers " internal value " - an new method on analyzing the customer internal value - to chinese decor industry. based on an customer survey and much desk research and the case analysis, the author deeply explain the consuming habit of decor industry customers, analyze the distribution of decor industry customer internal value index and the characteristic of customer internal value in subdivided decor industry market, and analyze the strong points and weak points in brand positioning of famous decor brand " ikea "
本文是對消費者價值分佈和基於消費者價值的品牌定位的研究，旨在通過借鑒著名國際市場研究公司羅蘭?貝格戰略咨詢公司所開發出的「消費者價值分布圖解法」 ，並基於對中國上海204份隨機抽取的樣本所進行的問卷調查，深入分析中國家居市場消費者的價值元素分佈、消費者需求的變化趨勢、細分市場的消費者特徵，並探討國際著名家居品牌- - - - - -宜家家居- - - - - -在中國的品牌定位以及其品牌定位與其目標消費者價值分佈的聯系。 -
According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development
案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。 -
After the analysis of current market situation, the report has posed " a customer orientated marketing strategy ", emphasizing the value of customer relationship, fostering consumers " loyalty, as well as meeting the exact demand of the customers. these new management models and strategies are generated to fulfill the above - mentioned requirement. the report consists of four major sections
本文在分析了企業營銷理念的現狀和當前市場狀況之後，提出了「以客戶為導向的市場營銷了理論」 ，突出客戶價值，培養顧客忠誠度，滿足客戶的真正需求，並以此為基礎構架出了新的企業營銷管理模式和營銷策略組合。 -
Based on the superficially discussed issue of customer lifetime value, we suggest that customer subgroups with higher lifetime value should be selected as target of specific market strategy. finally, there are central algorithms described in detail and the analysis results of them as well
論文對客戶價值分析也作了初步的探討，認為應將客戶流失預測群體中價值較高的子群體作為市場策略的目標群體，並結合消費者心理學的有關知識對客戶流失原因進行了簡單的分析。 -
The main content of this paper includes the following aspects : on the basis of discussing the necessity of implementing crm in china ' s air cargo industry, this paper firstly designs and builds the air cargo analytical crm data warehouse and realizes olap analysis on it. then, this paper segments the air cargo customers and derives the formulas of calculating customer life cycle value ( clv ). finally, this paper analyzes air cargo customer group characteristics and customers " service demand by using data mining algorithms of attribute - oriented induction and association rule
本文主要做了以下幾方面的研究工作：一是討論了航空貨運未來的發展與客戶關系管理的關系；二是設計並構建了航空貨運分析型crm數據倉庫，並在其上實現了多維分析；三是進行了航空貨運客戶細分並推導了計算航空貨運客戶生命周期價值的公式；四是應用了面向屬性的歸納和關聯規則等數據挖掘演算法進行了航空貨運客戶群特徵分析和貨主服務需求分析。 -
First, on behalf of company, the paper investigate the five factors which can influence the customer ' s lifetime value and the customer - product yielding capacity ; then, the paper analyzes the customer delivered value according to the indifference curves of microeconomics ; in the end, the paper poses the paper ' s core theory - customer value model and gives a thorough analysis of it and its sub - factors in accordance with the customer equity model presented by roland t. rust
首先站在企業的角度分析了影響顧客終身價值的五類因素和顧客?產品盈利能力，接著借用微觀經濟學的無差異分析法分析了顧客讓渡價值，最後根據拉斯特的顧客資產模型提出了本文的核心理論? ?顧客價值模型，並進一步細化了顧客價值的亞推動要素。 -
What is the meaning of customer value and how to create customer value are explored in this chapter as well. chapter 2 presents customer value analysis, including gale value appraise model analysis, dynamic analysis and strategic analysis, and the relation of customer value innovation and core competence. customer value management are discussed in chapter 3. we explore the meaning of customer value management and customer life value, analyze how to create customer value, and present the support implementary system. chapter 4 presents how to mine critical customer value based on the case about diesel engine industry
第二章為顧客價值分析，內容涵蓋了蓋爾的價值分析模型、顧客價值的動態分析和戰略分析，以及顧客價值創新與核心競爭力的關系。第三章為顧客價值管理，探討了顧客價值管理的內涵和顧客終身價值的含義，分析了如何創造顧客價值，給出了顧客價值戰略實施的支持體系。第四章為關鍵顧客價值挖掘? ?以柴油機行業為例。 -
And after extensive analysis of the research results of the literatures, it is suggested that the customer value be a complex concept set rather than a single concept, which contains various values from both the customer and company aspect
並且綜合以往的研究成果，文章提出客戶價值是一個多重概念的集合，是包括了廠商和客戶雙方價值方面的一個價值集合體，解決了客戶價值概念混亂的問題。 -
The thesis contents is a " xiangrui garden " real estate item market planning, and the planning from the market investigate, form the analysis ( land value analysis, competition environment analysis, ) set out, and the strategy of basic strategy, market strategy and target of the market, here the foundation top proceeds to subdivide to target market, evaluation, choice, clear and definite target market for aiming of item, from characteristic in target market we can fix position ( target customer ' s cluster ), product in item market fixed position ( function fixed position, file time fixed position, building style fixed position, total price scope ), enter but clear and definite product, price, advertise, sale etc. market strategy
論文內容為「祥瑞花園」房地產項目營銷策劃，策劃從市場調研、形式分析（土地價值分析、競爭環境分析）出發，確定項目基本戰略、營銷戰略和營銷目標，在此基礎上對目標市場進行細分、評價、選擇，明確了項目所針對的目標市場，由目標市場特徵得出項目市場定位（目標客戶群） 、產品定位（功能定位、檔次定位、建築風格定位、面積配比、格局配比、總價范圍） ，進而明確產品、價格、廣告、銷售等營銷策略。 -
Marketing process analysis based on customer value innovation
知識經濟時代市場營銷的理念與戰略創新探析 -
Among the suggestions, the following two are emphasized : first, gradually promoting " one - to - one marketing " with the establishment and analysis of the customer database, and expanding customer relationship and customer value through customer relationship management to obtain unparalleled competitive advantages ; secondly, organizing the human resources from the marketing stand point by applying company ' s outside marketing means to its internal marketing, and improving the company employees " quality through the inside marketing
其中重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部營銷，提高公司的整體素質。 -
The essay aims to reach a conclusion that the traditional market models are hard to meet the needs of current market, or hard to explore new customer markets as well as preserve the occupied market, through integrating group ’ s aa external environment, internal capacities, analysis of current management situations and the analysis of comparison with other competitors, therefore, it is crucial to introduce the ideas and methodologies of customer - value - oriented relationship - marketing strategy
本文旨在結合aa集團的外部環境、內部能力、經營現狀分析以及與競爭對手的比較分析等，得出傳統的價格競爭營銷模式難以適應市場的需要，換言之，難以保持已有的客戶市場，更不可能開辟新的客戶市場，因此我們主張引入以客戶價值為核心的關系營銷管理模式。 -
This thesis mainly researches on pattern of telecommunication management analysis and decision support in our fix - line telecommunication operation. first the construction of data warehouse is discussed, analyses the data of the base information, billing information and calling detail record of the customer, and then discuss the methods of data mining including defining the operation scope, sampling, data analysis, modeling and implementation we put focal point on the choice and design that the model of data mining, on the basis of the already studies of abroad and the actual needs of fix - line telecommunication company. three data mining models of our fix - line telecommunication operation are putted forward : customer value model, customer retention model, and customer segment model
本文對于固網通信業經營決策支持模式的探討和研究，是從企業級數據倉庫的構建出發，圍繞如何提高企業客戶細化和預測能力的問題，針對通信企業積累的大量客戶基本信息、客戶通話信息、客戶帳單信息、客戶繳欠費等數據，在數據挖掘方法論的指導下，通過業務問題范圍、選取和抽樣、探索型數據分析、建模和實施等步驟進行分析，闡述通信企業以數據倉庫為核心的數據挖掘模型選擇與設計的一般方法，提出我國固網通信運營業的三個數據挖掘應用模型:客戶分群，客戶流失和客戶價值分析。 -
From the analysis about classical competitive advantage theory we can get that customer value is the critical element which influence a company ’ s success
從對經典競爭優勢理論的分析得出，顧客價值是影響企業成功的關鍵要素。 -
Iv. put forward customer value analysis, customer profit return analysis, and customer lifecycle model. give the answer and application
（ 4 ）提出了商業銀行客戶關系管理中客戶價值分析、客戶利潤回收分析和客戶生命周期分析模型，並說明了其求解和應用方法。 -
Analysize two basic strategies with customer value analysis model
用顧客價值分析模型解析兩種基本戰略 -
Analysis of customer value is also the foundation of strategy analyzing and strategy selecting
顧客價值分析是企業戰略分析和戰略選擇的基礎。 -
Customer orientating, customer value orientating and customer value strategy selecting are all based on the profound analysis of customer value, which is also the premiers that firm meets customer ' s satisfaction and gains the customer ' s loyalty
企業的目標顧客定位、顧客價值定位和顧客價值戰略選擇都離不開對顧客價值的深入分析，都建立在顧客價值分析的基礎上，因而顧客價值分析也是企業贏得顧客滿意和顧客忠誠的必要前提。 -
Finally a model of strategic management basing on customer value, using value chain, achieving competitive advantage is given, chapter four first discusses the deficiencies of the classical strategic analysis, then explains why strategic analysis should include customer value analysis, and stresses customer value analysis should be the starting points of formulating strategic management
第四章首先闡述了經典戰略分析的不足，認為需將顧客價值分析納入戰略分析范疇之中，作為制定戰略管理的邏輯起點，最後介紹了如何進行顧客價值分析。
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