detailed marketing management 中文意思是什麼

detailed marketing management 解釋
細致的營銷管理
  • detailed : adj. 1. 詳細的，明細的。2. 錯綜復雜的，千頭萬緒的。
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. This thesis conducts a detailed analysis of yangda dairying group ( ydg ) from the perspective of marketing situation, competitiveness and designs four sorts of management strategies through " swot ". there are : ( 1 ) to emphasize freshness of our products ; ( 2 ) to regulate or innovate inner organizational structure of the enterprise under the pressure of external competition ; ( 3 ) to introduce green marketing concept by taking advantage of advanced technologies at yangzhou university ; ( 4 ) to avoid competition with rivals on room - temperature dairy products

    本文從營銷環境、競爭力的角度對揚大乳業集團作了細致分析，並通過swot分析設計出了四大類經營戰略方案，即採取差別化戰略突出乳品在本地市場的新鮮優勢；利用外部競爭壓力加快推動對內部組織結構的調整和改造；充分發揮高校科技與人才優勢，引進綠色營銷理念，塑造綠色乳品形象，引導綠色乳品消費，避免在簡單的買贈促銷上與競爭對手對抗；採取「有所為有所不為」的策略，避免在常溫產品上與競爭對手進行正面競爭。
  2. According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development

    案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。
  3. In the part of case study, the article applies " porter ' s competition adavatge theory, " swot analysis ", " bcg matrix " and " webster and wind model ", to analyze the industry, enterprise situation, capital managemt revenues, market and customer of xingfa. in the end part of the case study, the article draws out a detailed production, investment and management project for the xingfa, confirms that the aim of investment and management of xingfa is to minimize the production cost, to reduce effctively marketing cost, to develop the competitive brand, and to increase market share as soon as possible, the article detailedly discusses the buyers " behavior, as well as industrial merge behavior, and gives strategic analysis on practical and typical issues of xingfa

    案例分析部分，根據案例部分提供的素材和作者收集的其他有關資料，運用行業競爭5種壓力模型、 swot分析方法、 bcg矩陣，韋伯斯特和溫德模型等管理、經濟、投資方面的理論，對興發空調公司作了行業環境分析、企業狀況分析、市場及客戶分析、資本運營分析，最後對興發空調公司生產投資管理方案作了詳細的規劃，確定了公司投資管理的宗旨是自有資本收益的最大化，公司的資本市場定位在充分籌借低成本資金，有效地降低經營成本、追求成為市場上的強勢品牌，盡快提高市場佔有率。
  4. Transport traditional warehousing enterprises are established in the majority of the planned economy era, state - owned enterprises, these enterprises generally logistics infrastructure investment is insufficient, but has many years of experience in the logistics operation, and rules and regulations, good corporate reputation, warehousing and transport operations at the core provide relatively complete logistics services, with a strong ability to attract customers, and formed a basic customers in the community establish corporate image and brand effect of the logistics business remained relatively stable development of the situation, but as a modern logistics development, a modern logistics, long - span, dynamic and strong, can be divided into and the complexity of the advantages of traditional storage transport sector there are many issues, such as : management methods are backward ; the logistics facilities and equipment, lack of investment in facilities aging ; still lack the overall planning of a detailed and clear market orientation, lack of modern logistics management concept outdated marketing logistics, resulting in the mainstream enterprise customer groups scattered, low - level mobility of the large, it is difficult to retain the high - end customers ; enterprise systems and internal operating mechanism of the lack of vitality

    留學解答資訊網:傳統的倉儲運輸企業多數是建立於計劃經濟時代的國有企業，這些企業一般對物流基礎設施投入不足，但是有多年的物流運作經驗，和規章制度，良好的企業信譽，以倉儲和運輸業務為核心，提供相對齊全的物流服務，具備了較強的招攬客戶的能力，形成了基本顧客群，在社會上樹立起企業形象和品牌效應，使物流業務保持著相對穩定發展的態勢.但是隨著現代物流的發展，較于現代物流，大跨度性、動態性強、可分性、復雜性等優點，傳統倉儲運輸業出現了許多問題，例如：管理手段落後；對物流設施設備的投入不足，設施老化；尚欠缺詳細的整體規劃和清晰市場定位，缺乏現代物流管理理念；物流營銷方式比較陳舊，造成企業主流客戶群體分散，級別較低，流動性大，難以保留中高端客戶；企業體制與內部運作機制欠缺活力。
  5. It suggests four detailed acquisition and merger models for construction and culture of enterprise core competence in management, in marketing capabilities, in learning and technological innovation and in corporate culture. an empirical analysis is also included. chapter five describes the integration management following the core - competence - based acquisitions and mergers

    第四章基於核心能力的企業購並模式，提出了企業為了構築、提升核心能力的四種主要的購並模式：管理核心能力、市場營銷核心能力、學習和技術創新核心能力、企業文化核心能力。
  6. After comparing detailed information, including the actual situation of the china telecom innovation, after using the theory of inspection and analysis in the sales management, the theory of market purchase analysis, the theory of market requirement forecast and the theory of objective market orientation, the author has analyzed the operation methods in different large companies and used the assumption deductive method in demonstration research, the author has proved the argumentation in which cnc applied marketing strategy in different points and different time telecom companies

    筆者通過獲得大量比較詳實的一、二手資料，針對近年來中國電信改制現狀，應用本人所學的營銷管理學中營銷環境的審視與分析原理，市場購買行為分析原理，市場需求預測原理及目標市場定位原理等理論知識，通過對各大電信運營商的公司運作現狀的分析，運用實證研究中的演繹法，論證了中國網通集團不同時期不同側重地應用市場營銷策略的論點。
  7. This thesis makes a systematic and detailed study on technical economic characteristics of petrochemical industry, supply and marketing mannel, logistics method and the business resources, and then devises a strategy on the third party ' s storage providers. in this thesis, storage management strategy is discussed, including infrastructure and resource distribution, business process and organization redesign, information system construction, manufacture management and human resources management. afterwards the marketing strategy of the third party ' s storage providers, cost management strategy and consumer relationship management is also designed

    本篇論文在分析了中國石化行業企業改制重組、遼陽地區石化行業技術經濟特點、石化企業供銷渠道和物流模式、以及遼化物資供應公司經營資源等因素后，制定了公司策略，其中包括基礎設施與資源配置、業務流程優化與組織結構再造、信息系統建設、企業文化建設和人力資源管理等方面，並為該企業作出了第三方倉儲專業服務商的戰略定位。
  8. A brief commentary on the basal principle of wage from marxism economics and western economics was given in the first part of this article, making a dividing line and study on wage and its essence, characteristic, function, affect factors and basal form, it forms the rationale of wage system reform of shandong aluminum corporation. a detailed analysis was made in the second part of this article, pointing out the vital influence to achieve the marketing management. based on the previous two parts and combined the requirement of actual management, this article carried out the thoughts and designing modes of wage system reform for shandong aluminum corporation in the third part

    全文共分四個主體部分：第一部分簡要評述了馬克思主義經濟學和西方經濟學中關于工資的基本理論，並對工資及其本質、特點、功能、影響因素、基本形式等做了較為全面的界定和研究，為山東鋁業公司工資制度改革奠定了理論基礎；第二部分是對山東鋁業公司現有工資體系的詳細剖析，並指出其對企業現實經營管理的重要影響；第三部分是在前兩部分研究的基礎上，結合現實管理需要，提出了山東鋁業公司工資體系的改革思路和設計模式；第四部分在綜合考慮公司實際和員工的承受能力以及改革與發展、穩定關系的基礎上，提出了山東鋁業公司工資制度改革的保障措施。
  9. Based on the managerial knowledge ( especially the marketing theory ) obtained from the 3 - year mba studies, the author correctly analyzes the current problems facing the company. with detailed analysis of the objectives of the company, the marketing, and the reasonable utilization of various resources, the author, from different perspectives, also proposes a possible way - out for the adjustment and development of the company in marketing management and strategy

    筆者利用三年來mba學習的管理知識，尤其是營銷理論認真剖析了公司目前的問題，並從公司的發展目標出發，結合分析其各項資源的合理利用，從多方位的視角探索了西普公司在營銷管理和營銷策略方面的調整與發展的路子。
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