disseminator role 中文意思是什麼
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By looking back upon the historical development of advertisements in china and studying advertisement meanings, the author demonstrates the major function of advertisements, regards the essence of advertisements as persuasion, analyses the role of advertising language in advertisement persuasion and concludes that language is the major language behavior of advertising persuasion. then, following lasswell ’ 5 w communication theory, the author mainly discusses the disseminator, the communication content, the communication channel and the dissemination object which can affect advertising language persuasion in china
然後從拉斯韋爾的傳播理論入手重點闡述了影響我國廣告語言說服效果的四大因素:傳播者、傳播內容、傳播渠道、傳播對象;並從傳受雙方立場、廣告語言信息、語言傳播過程編碼解碼的障礙、廣告受眾的定勢心理、廣告傳播環境的影響等角度分析了當今廣告語言說服的難度。
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