emotional consumption 中文意思是什麼

emotional consumption 解釋
情感消費
  • emotional : adj 1 情緒的,感情的。2 容易激動,易動感情的,感情脆弱的。3 感動人的,激起感情的。n ism 感情主義...
  • consumption : n. 1. 消費(量);消盡,消耗,滅絕。2. 【醫學】結核病;癆病,肺癆 (=pulmonary consumption)。
  1. By applying the marketing theory of associate programs respectively to beijing youth daily ' s, luoyang daily ' s, beijing star daily ' s practice of membership system in distributing the newspaper, this thesis holds that the mode of membership in newspaper distribution is a breakthrough and innovation in the marketing of the press in the increasingly complicated circumstance, in which the competition among newspapers becomes more and more intense, readers " fidelity decreases, the audience decides its consumption behavior more and more on its emotional appeal, newspapers devote more to building up intimate relationship with its target audience and paying more attention to effective distribution, the market is more and more categorized, traditional ways of marketing have been less and less influential and the entry into the wto has brought about great challenge to the press industry

    《北京青年報》 、 《洛陽日報》 、 《北京娛樂信報》等報刊借鑒其他行業會員制營銷模式,在報紙行業進行了會員制發行模式的實踐,對尚處嘗試階段的會員制發行模式進行了理性探索。 「會員制」發行模式是報業在市場競爭日趨激烈、讀者忠誠度降低、市場細分加劇、報社開始注重有效發行、報紙營銷趨向產品服務化、讀者產生感性消費需要、傳統促銷方法逐漸失效及加入wto給我國報業帶來的挑戰等復雜多變的市場環境中,報社運用關系營銷理念和數據庫技術,在營銷手段方面尋找的突破和創新之舉。其產生是必然的。
  2. The performance on spot adds emotional appeal and sight enjoyment to food - taking and makes customers take a great interest in purchase and desire for consumption, thus heightening hotel reputation and producing better economic and social benefit

    通過現場表演,增加了就餐的情趣性和觀賞性,使顧客產生濃厚的購買興趣和消費慾望,從而提高了酒店的知名度,產生較好的經濟效益和社會效益。
  3. In western countries which underwear popularizes relatively, consumption of the underwear is no longer confined the protection of the skin, mending the shape of the body, matching the dress function. however it has already formed a kind of emotional consumption, cultural consumption

    在內衣比較普及的西方國家,內衣的消費早已不再局限於貼身保護補整體型和配搭服飾的作用,而是已形成一種情感消費文化消費。
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