exchange neutrality 中文意思是什麼
exchange neutrality
解釋
交換中和- exchange : vt 1 （以某物與另一物）交換，調換 （for） 2 互換，交流，交易。3 兌換。 vi 1 兌換 （for） 2 交換；...
- neutrality : n. 1. 中立；中立地位；不偏不倚。2. 【化學】中性；中和。
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According to whether marketing activities would lead to the external cost besides of the marketing expenses, the thesis defines marketing neutrality and points out marketing essentially is a process to achieve the value of exchange with the lowest exchange expenditure. the author hold marketing non - neutrality is only such a superficial phenomenon that distorts the substance of marketing, and it will exert external influences to economy, such as wasting resources, restaining competition, and so on
擬從營銷活動是否會干擾經濟、社會的正常運行，是否會引致營銷支出之外的外部成本來界定營銷中性，並運用經濟學的微觀分析揭示營銷本質是「以最低的交易費用，實現價值交換」 。
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