experiential theme 中文意思是什麼
experiential theme
解釋
經驗主位- experiential : adj. 經驗（上）的，由經驗得到的，來自經驗的，從經驗出發的。 experiential philosophy 經驗哲學。n. -ism 經驗主義。n. -ist 經驗主義者。adv. -ly
- theme : n 1 （文章，討論的）主題；論題；話題。2 （學生的）作文，論文，作文題。3 【語言】詞干；【音樂】主...
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In the second chapter, the history of experiential marketing is introduced, including the concept and the function and the using scope of experiential marketing. as the core part of this thesis, the third chapter divides " product " into there parts : experience, atmosphere and employees on the base of traditional marketing theories, and dissertates the combinatorial pattern of experiential marketing in theme parks combining " price ", " place " and " promotion ", provides theme parks a new way of making marketing strategies and tactics and synthesizing marketing key elements. in the last chapter, this thesis chooses a typical case to study, and gives countermeasures according to the combinatorial pattern of experiential marketing, deserving to being learnt from and generalized
本文共分四大部分：第一章導論介紹了體驗式營銷在國內外的研究現狀、本文的研究意義、研究目的及研究方法；第二章介紹了體驗式營銷的產生和發展，以及體驗式營銷的概念、作用和應用范圍；第三章在傳統營銷組合4ps的基礎上，將「產品」要素細化為「體驗」 、 「氛圍」和「員工」三部分，再結合「定價」 、 「渠道」和「促銷」三要素，圍繞主題公園綜合論述了體驗營銷組合模式，為主題公園營銷戰略的制定和營銷要素的組合提供了全新的視角；第四章選取典型案例進行研究，總結經驗，發現問題，並圍繞體驗式營銷組合模式為具體問題的解決提供對策，具有一定的借鑒意義和推廣價值。 -
Introducing and implementing experiential marketing can conduct theme parks to upgrade ideas, choose tourists " demands as their marketing direction, to choose creative theme, and to develop tourism products with vivid individual characters, thus, theme parks gain sustainable competitive advantages in intense marketing competition
引入和實施體驗式營銷能指導主題公園更新觀念，從傳統誤區中走出來，真正以旅遊者的需求為營銷導向，選擇有創意的主題，開發個性鮮明的旅遊產品，在激烈的市場競爭中獲得持久的競爭優勢。 -
Then, this thesis gives a combinatorial pattern of experiential marketing in theme parks on the base of traditional marketing theories, thus makes the marketing theories perfect and suits the requests of marketing innovation. at last, this thesis analyzes the implementation of experiential marketing through a case study of a typical theme park in bing city. this thesis is composed of four chapters : the first chapter mainly introduces the study condition of experiential marketing in china and abroad, the motivation and purpose, and the methods of this thesis
本文採用的研究方法主要是文獻綜合研究法、比較研究法和實證研究法，首先，對體驗式營銷的發展進行了整理和綜述，將傳統營銷的特點與體驗式營銷的特點進行了對比；其次，在借鑒傳統營銷組合的基礎上，提出了適合主題公園體驗營銷組合模式，進一步完善了營銷理論，以適應時代對營銷領域變革的要求；最後，結合濱城某主題公園分析了體驗式營銷在主題公園中的應用。
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