global strategic orientation 中文意思是什麼
global strategic orientation
解釋
全球戰略導向- global : adj. 1. 球面的，球狀的；全球的。2. 世界的。3. 總體的，普遍的，綜合的。adv. -ly
- strategic : adj. 1. 戰略（上）的；（戰略上）重要的。2. 為戰略計劃用的。
- orientation : n 1 向東，（禮拜時）東向；置於東端。2 （房屋等）方向；找出東方；定位，定向；取向，排列方向。3 （...
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This system overemphasizes on acquiring and maintaining company ' s short - term financial result, but almost not involve immaterial and intelligent assets that are very important for the company to succeed in the competitive environment. the old system is disobedient with the new facts that company is facing on the global competition and the management is shifting to strategic orientation, so some measures must be taken on the traditional system to make it adapt to the new complexion
這一系統過分重視取得和維持企業短期財務結果，而對當今企業在激烈競爭環境中獲得成功起著舉足輕重作用的無形資產和智力資產的確認、計量、記錄、報告方面顯得很不充分，這與信息時代企業面臨全球化的競爭，企業管理趨向戰略化的新形勢相違背，因此急需對傳統的企業效績評價系統進行改進。 -
Analyze and estimate the development of mobile communication industry. then we analyze the success experience of ntt docomo ' s i - mode, the failure teaches of wap promotion in europe, the - competition situation and the advantage & weakness of china mobile group, the character and development situation of china mobile group ' s data services : s ms & gprs. according to market subdivision & orientation, business operation mode, product price - making, product development, business innovation and strategic orientation of the company, we bring up six strategies that china mobile group should take in mobile data service development at present, that is, absorb icp in all aspects and develop different and creative applications & contents fast, establish the object market as soon as possible and provide services according to the demand of different market, make & apply the key technical standards and bring up technical demand to cell phone manufacturers & the other cooperation colleagues, quicken the construction of gprs network & data platform, dominate & promote the development of global mobile business by entering an alliance with the leading enterprises in the world, promote the reorganization of mobile data service section to insure the successful practice of related strategies
本文首先對中國目前的通信行業的演變歷程進行回顧和分析，特別對移動通信行業的發展進行了全面的分析和預測，通過對nttdocomoi - mode成功經驗及歐洲wap推廣失敗教訓的剖析，結合中國移動通信集團公司當前面臨的競爭態勢以及自身的優勢和弱點，並針對中國移動通信集團公司兩大移動數據業務sms和gprs的特點和發展現狀，從市場細分定位、商業運營模式、產品定價、產品開發、業務創新、運營商的戰略定位等方面，提出了近期中國移動通信集團公司在發展移動數據業務時應採取的六大應對策略，即：廣泛吸納icp ，大力開發豐富多彩、有創意的應用和內容；盡快確定目標市場，提供針對細分市場需求的服務；加快制定並實施關鍵技術標準，對手機製造商和其他合作夥伴提出技術要求；加速gprs網路及數據平臺建設；通過與全球領先的企業建立合作聯盟，主導並推動全球移動業務的發展；推進數據業務部門的組織重組，確保相關戰略的成功實施。
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