integrated marketing 中文意思是什麼

integrated marketing 解釋
整合營銷
  • integrated : adj. 完整的，完全的。 an integrated iron and steel works 鋼鐵聯合企業。 an integrated oil company 大型石油（聯合）公司。
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. Then introduce the present situation service of cosco - logistics ltd : appliance logistics, car logistics, electric power logistic, petrifaction logistics, exhibit logistics and retail logistics. on the base of swot analysis of cosco - logistics ltd, chapter four gives suggestion to logistics service innovation of cosco - logistics ltd : developing electronic commerce, integrated marketing, customization logistics and 4pl ? increment service. then give some supports strategy for logistics service innovation of cosco - logistics ltd

    第四章通過對中遠物流的swot分析，結合物流服務發展的趨勢，提出了中遠物流企業開展服務創新應該以電子商務為載體、以一體化營銷為基礎、以客戶訂制和第四方物流為發展方向、以增值服務為中遠物流的核心競爭力，在此基礎上，提出了開展物流創新所需要的物流設備的現代化、物流資源整合、物流信息化、物流人才的培養等方面的支持政策。
  2. Samuel has spent many years with top - notch international advertising networks, including mccann - erickson worldwide, grey worldwide and dentsu, young & rubicam to provide branding and integrated marketing & communications consultancy for a wide range of leading corporations in asia pacific, including nestle, dupont, lg electronic, holiday inn, emirates airline, ge, etc

    莊先生曾在數家國際知名廣告公司從業多年，行業經驗豐富，比如麥肯光明、精信國際、登茨、電通揚雅等，為包括雀巢、杜邦、 lg電子、假日酒店集團、阿聯酋航空、 ge等國際領導品牌在亞太地區的品牌推廣、市場推廣、公關傳播等業務提供咨詢服務。
  3. Integrated marketing communications imc

    解讀整合營銷傳播學
  4. Dawncom is one of the biggest distributing enterprises in terms of size in china at present. its main businesses include two parts : one is the distributing business of it products, which has been cultivated for eleven years and now is mature basically as well as is the most competitive. the other is the bsp ( business service provider ) business mainly providing integrated marketing businesses, which was put forward firstly by dawncom and bears the wide potential

    和光公司是當前中國it分銷行業規模最大的企業之一，它的主營業務包含兩部分，一部分是和光培育了十一年、現在已經基本成熟並在國內深具競爭力的it產品分銷業務；另一部分是和光率先在業界提出的、具有廣闊發展潛力的、以提供整合營銷服務為主的bsp （商業服務提供商）業務。
  5. Marketing theory, which appeared in usa in 20th century, has a hundred - year history in which there were many ideas such as market - ingredients, relationship - marketing, and integrated - marketing

    在這百年的發展史中，營銷觀念不斷創新形成了眾多的學說，如營銷組合理論、關系營銷、整合營銷等。
  6. Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge

    對照服務業營銷7p ' s要求，對河北民航酒店的相關服務營銷組合策略進行研究，以制訂出一套切實可行的酒店營銷策略，具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略，以期有效地解決酒店的營銷問題，能很好地促進酒店的經營管理合業績。
  7. Prescription drugs have special characters different form other goods, in case of the special characters and the loopholes in management system, it brings about unhealthy phenomena such as doctors accept money from pharmaceutical companies, which has been paid close attention by the public and government. by analyzing the external market environment of medical trade and purchasing action in consumer marketing, the author discovers the reason causing about moral risk in medical marketing, advances strategies in medical products development, marketing channel and marketing pattern creation. we are looking forward to the arrival of epoch of integrated marketing of prescription drugs the author hopes the article is benefit for government to reform the market and pharmaceutical enterprises to improve marketing ways

    處方藥具有不同於一般商品的特殊性，由於其特殊性和管理體制上的不健全，造成了處方藥銷售中為社會和政府所關注的醫生拿「回扣」等現象的出現。論文通過對醫藥行業的宏觀環境分析和對消費者市場購買行為的分析，找出了產生醫藥營銷道德風險的原因，提出了在處方藥產品創新、渠道整合、營銷方式創新等方面的策略，期待處方藥營銷整合時代的到來。筆者期望本文能為政府部門規范市場及醫藥企業創新營銷方式提供借鑒。
  8. In the article, i reviewed the development of china soft drinks market, described present domestic competition situation, analyzed the market development elements, the international giants strategies and the native brands " strength and disadvantage. my conclusion is competition of drink brands is based more and more on integrated marketing power

    第三部分在比較重要的飲料類別中選出典型性的主導品牌，從營銷策略方面逐步分析，包括境外、境內飲料品牌在中國市場的傳描策略，境內外飲料品牌的通路及市場分銷策略，品牌擴張策略等方面。
  9. In the recent years, various kinds of cars are produced, and the dissimilarities among them are much smaller than before. in order to seek the otherness among the products in the same level, a lot of car dealers begin to take the brand image as the center. they apply the imc ( integrated marketing concept ) to strengthen the contact and communication with customers

    近年來，市面上的汽車種類推陳出新，產品間的差異性愈來愈小，為了在競爭激烈的市場上尋求同級汽車產品的差異化，許多汽車經銷商開始將品牌形象當成企業經營的重心，紛紛應用整合營銷來增強與消費者之間的接觸與溝通，本文研究的是汽車經銷商華錦公司如何應用整合營銷建立公司的品牌核心價值。
  10. Based on 4c - theory, the theory of integrated marketing emphasizes high standardization in the line of industry, stresses on systematic management, and strives for the coordination of enterprise marketing activities

    以4c理論為基礎的整合營銷理論，強調企業高度一致化，講求系統化管理，強調企業營銷活動的協調性。
  11. With the restraint of our economic developing level, many enterprises in china have n ' t the ability to compete with foreign large transnational companies. some group enterprises ca n ' t establish their market fame because they lack of effective systematic management. while transnational companies widen the gap of abilities in scale, technology, product and marketing between china and world advanced level by strategic alliance and integrated marketing

    現階段受經濟發展水平的限制，我國許多企業的實力較弱，暫時不具備與國外的大型跨國公司直接抗爭的能力，一些大的集團公司在市場營銷方面由於缺乏系統性的有效管理，市場營銷往往表現為方式和手段凌亂，競爭力不強；集團內企業各自為戰，傳遞給消費者的「聲音」不一致，很難樹立起集團公司的市場知名度。
  12. We are all committed to provide integrated marketing services to the companies who look for better customer relationship management, higher customer satisfaction and stronger competitive edge to grow business in greater china

    我公司全體成員共同致力於為您加強顧客關系管理、提高顧客滿意度及增強競爭優勢，讓您在大中國區內的業績蒸蒸日上。
  13. Taking the csa for the example, combined with the current theory and method of marketing innovation which include integrated marketing, internet marketing, relationship marketing, service marketing, channels marketing, green marketing, brand marketing, this article gives the systems analysis and research to the marketing strategy of csa, on such base, it comes to an overall evaluation after summarizing the advantages of general marketing

    本文以南航為對象，結合目前市場營銷創新的理論與方法，包括整合營銷、網路營銷、關系營銷、服務營銷、渠道營銷、綠色營銷、品牌營銷等，對南航的營銷策略進行了系統分析和研究。在此基礎上，總結南航營銷總思路的優勢，進行了總體評價，並根據市場營銷創新的觀點，對南航營銷策略提出了具體創新的建議。
  14. The third chapter mainly deals with the formation of marketing competence. based on the established theories in chapter two and basic conceptions of marketing competence and the integrated marketing management process, the writer works out a theoretic formation pattern for marketing competence : an enterprise continuously cultivates, innovates and upgrades its marketing notions, guided by which the enterprise improves its comprehensive level in market research, marketing policies, marketing strategies, marketing implementation and control

    筆者主要是在第二章對于營銷競爭力理論研究的基礎上，根據企業整體的營銷管理過程和營銷競爭力的基本概念，研究得出營銷競爭力的理論形成模式，指出企業營銷競爭力的形成是這樣的一種過程：企業不斷培育、創新和升級自身的營銷理念，從而以此指導企業在參與市場競爭的過程中，不斷提升營銷調研、營銷戰略規劃、營銷策略計劃、營銷執行與控制等各方面綜合競爭能力水平。
  15. By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial

    本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。
  16. The state - of - the - art course trains students in all aspects of the public relations and advertising industry of the 21st century. students learn the concepts, processes, management and skills of integrated marketing communications

    課程讓同學學習公關廣告的概念、策劃和管理，以及市場傳播技巧，並參與創作、項目管理、研究和財務預算等。
  17. Our services : expo & conference, idg global solutions, integrated marketing service

    我們的服務：展覽和會議、 idg全球解決方案、整合市場營銷服務。
  18. Haier group ' s integrated marketing strategy

    海爾集團整合營銷戰略
  19. If our retailing corporations want to shorten difference with foreign retailing companies and enhance core competence, we must use integrated marketing concept, urged by customer value and customer satisfaction, to integrate retailing value chain and finish the whole process of choosing value, giving value and communicate value

    第四章，我國零售業整合營銷流程的主要環節。本章是本文的重點，著重剖析了零售企業整合營銷流程的主要環節，通過對零售價值鏈的整合，完成選擇顧客價值、提供顧客價值、溝通顧客價值的全過程。
  20. Ease is a leading international integrated marketing solution provider and executer. our services encompass over twenty years of experience, quality and value : working with business, for business

    市場，我們具有超過二十年的提供高品質服務的經驗：我們與企業用戶並肩合作，共同創造商業利潤。我們幫助企業與用戶建立有效聯系，實現商業價值。
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