jack trout 中文意思是什麼

jack trout 解釋
特勞特
  • jack : n 1 〈常 J 〉 傑克〈男子名，也作 John 的俗稱或昵稱〉。2 〈J 〉普通人，男子，傢伙，小夥子。3 水手...
  • trout : n. （pl. trouts 〈集合詞〉） 【魚類】鮭魚（屬）；紅點鮭魚（屬）；真鱒。vi. 釣[捕]鱒魚。
  1. With al ries and jack trout ' s positioning theory, this thesis discusses the methods of market positioning and brand building of medium and high grade gifts according to the needs of the target consumers and the feature of the gift consumption, also, the marketing process with positioning strategies is presented, which includes market segmenting, target market selecting, brand positioning and the drafting and implementing of the marketing mix based upon the brand positioning

    如何把上述的策略運用在具體營銷中，關鍵在於清晰的品牌定位以及和定位相一致的營銷組合。本文藉助a .里斯和j .屈特的定位理論，從消費者的心理出發，以目標消費者的心理需求為導向，根據禮品購買消費的特點，論述了定位對于中高檔禮品品牌建設的作用以及中高檔禮品定位的幾種方法。
  2. The theory of market segmentation stems from philip cottelle ' s marketing interest theory ; the principles of target market selection are based on michael porter ' s competition model of five forces and swot analysis ; the theory of market positioning evolves from a1 ries and jack trout ' s new positioning theory of " paying attention to the consumer " to " paying more attention to the competitor "

    科特勒的銷售利益論，而目標市場選擇的原則是基於邁克爾波特的五力競爭模型和swot分析，市場定位的觀點是在里斯和特勞特新定位理論的「請注意消費者」的基礎上發展為「請再注意競爭者」的觀點。
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