lasswell 中文意思是什麼
lasswell
解釋
拉斯韋爾-
H. d. lasswell, “ the policy orientation, ” in lerner and lasswell, ed., policy science : recent developments in scope and method, stanford university press, 1951
見張金馬主編， 《政策科學導論》 ，中國人民大學出版社， 1992年版，第1 2頁。 -
There are three parts altogether ; the first investigates the history of the development of publicity media, and the western theoretical researches on the influence of the publicity media technology upon the development of publicity spreading ; based on lasswell " s 5w broadcasting pattern, the second part analyses how the advanced science and technology can affect the elements of ideological publicity, and provides some theoretical probing into the detailed practice of ideological publicity under the hi - tech conditions ; with the reference to ideological publicity practice, the last part bases itself on publicity media theories and constructs hi - tech ideological publicity, which includes " newspaper media ", " broadcasting and tv media " and " internet media, in hope to provide a tentative outline for ideological publicity with advanced science and technology
全文共分三個部分：第一部分考察宣傳媒介發展的歷史及西方理論界在宣傳媒介技術對宣傳傳播發展影響問題上的研究。以確立本課題研究的理論前提和依據；第二部分以拉斯韋爾（ harold . lasswell ）的5w傳播模式為框架分析了高科技發展對宣傳思想工作諸因素的深刻影響，為高科技條件下的宣傳思想工作的具體實踐做理論上的探討。第三部分以宣傳媒介理論為基礎結合宣傳思想工作實踐來建構高科技條件下的「紙媒」 、 「電媒」 、 「網媒」宣傳思想工作。 -
According to lasswell ‘ s 5w model it analyses the characteristic and status of various form of fight of public opinion, through the historical research about fight of the public opinion, the paper draw a conclusion as following : the technology means of public opinion warfare and public opinion warfare have primitive relation each other
在此基礎上，分析了技術進步對輿論和輿論戰的影響，概要介紹了各輿論戰形態的作戰樣式。以拉斯韋爾的5w模式為依據分析了各種輿論戰形態的特點和地位。 -
By looking back upon the historical development of advertisements in china and studying advertisement meanings, the author demonstrates the major function of advertisements, regards the essence of advertisements as persuasion, analyses the role of advertising language in advertisement persuasion and concludes that language is the major language behavior of advertising persuasion. then, following lasswell ’ 5 w communication theory, the author mainly discusses the disseminator, the communication content, the communication channel and the dissemination object which can affect advertising language persuasion in china
然後從拉斯韋爾的傳播理論入手重點闡述了影響我國廣告語言說服效果的四大因素:傳播者、傳播內容、傳播渠道、傳播對象;並從傳受雙方立場、廣告語言信息、語言傳播過程編碼解碼的障礙、廣告受眾的定勢心理、廣告傳播環境的影響等角度分析了當今廣告語言說服的難度。
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