marketing alliance 中文意思是什麼
marketing alliance
解釋
行銷聯盟-
To make marketing gambit innovation on that base, the post - savings bank should exploit new financial product priority at intermediary service, personal credit service and particular deposit account service, take advantage of the new internet channel to founded net bank, make internal maketing and customer value management for upraise competitive capability and service level, make alliance strategic to meet the polytropic customer demand
在此前提下開展營銷策略創新，要注重從中間業務、個人信貸和特色存款業務方面開發新的金融產品；利用網際網路技術提供的新渠道開辦網上銀行；為提高競爭能力和服務水平進行內部營銷和顧客價值管理；為適應顧客需求的多樣化而進行戰略聯盟。 -
The paper considers that the cause of domestic corporations which lack international competition capacities lies in following items : deficiency of r & d : weak competition : low level of management ; low ability of international marketing ; distemperedness of state ' s laws and policies ; backward of corporation ' s culture. in allusion to these questions the paper points out corresponding strategies under wto that domestic corporations must adopts. domestic corporations should cultivate their own core competition capacities, pursue cost advantage, build globalization strategy, adopt diversiform management strategy, exercise system innovation, pay attention to brand construction and establish strategy alliance
本文研究認為，我國企業缺乏國際競爭力的原因在於「研發投入不足，企業缺乏核心競爭力，管理水平低下，國際營銷能力低下，國家的政策法規不健全，企業文化落後」等方面，針對以上諸方面提出以下我國企業在wto環境下的策略及發展戰略：形成自己的核心競爭力，尋求成本的優勢，建立全球化戰略，採取多樣化經營戰略，進行制度創新，注重品牌建設，組建企業戰略聯盟，使投資主體多元化，進行虛擬經營戰略安排，積極應對外國跨國公司的並購，以便在國際舞臺上爭得一席之地。 -
The alliance also support the hong kong government s initiatives in technology development and encourage continual support and participation in strategic it domains and aims to encourage creation of new commercial models which require integration of technologies, business, and marketing across multidisciplinary industrial sectors
聯盟亦會積極支持一些在資訊科技上具策略性發展作用的計劃，並期望藉聯盟的成立，為科技界、商界合作起示範作用。 -
This paper introduces the importance of the cost control in the e - commerce, and probes into the recessive cost control of the material flow in the e - commerce from four aspects of the order cost control, the customer - obtaining - and - retaining cost control, the cosl control though the strategical alliance and combination marketing and scale economy, and the cosl control through working rationally out the reverse material flow policy
介紹了電子商務成本控制的重要性，並從訂單成本的控制、獲得顧客與留住顧客的成本控制、通過戰略聯盟和組合營銷及規模經濟控製成本和通過合理制定逆向物流政策控製成本4方面探討了電子商務物流隱性成本控制。 -
For the purposes of success in network marketing, a mastermind alliance of three or four people would be ideal
為了在國絡營銷成功，戎首聯合戰線的結構3 - 4名理想。 -
Being one of the top chain - enterprises in this industry, the company can supply non - poisonous and environment - friendly products in wholesale and provide marketing promotion service like alliance - training
提供產品環保無毒，批發訂貨、培訓加盟的市場營銷服務。是現今國內為數不多的高端模擬工藝花連鎖機構之一。 -
Research on the changing factors of the formation of marketing channel strategic alliance
營銷渠道戰略聯盟形成動因研究 -
With the restraint of our economic developing level, many enterprises in china have n ' t the ability to compete with foreign large transnational companies. some group enterprises ca n ' t establish their market fame because they lack of effective systematic management. while transnational companies widen the gap of abilities in scale, technology, product and marketing between china and world advanced level by strategic alliance and integrated marketing
現階段受經濟發展水平的限制，我國許多企業的實力較弱，暫時不具備與國外的大型跨國公司直接抗爭的能力，一些大的集團公司在市場營銷方面由於缺乏系統性的有效管理，市場營銷往往表現為方式和手段凌亂，競爭力不強；集團內企業各自為戰，傳遞給消費者的「聲音」不一致，很難樹立起集團公司的市場知名度。 -
Finally, the author emphasizes on recommendations / models of reforming plan, restructuring and marketing management. wysic has made tactic strategies including exploring market, centralizing facilities, identifying marketing objectives, setting up corn management, imitating alliance, " autoeciousness ", creating new market and multi - products policies
武漢長江輪船公司工業公司制定戰略原則：市場拓展原則、資源集中原則、確定目標市場原則、確立核心管理職能的原則、虛擬聯盟的原則、 「寄生」原則、創造新市場原則、產品功能多樣化的原則。 -
Feite ' s marketing spirit and target are : no national boundary for health, striving for the establishment of strategic alliance with regional distribution partners in the global range and creation of a win - win structure
菲特的營銷精神和目標是：健康無國界力求在全球范圍內竭力與各區域經銷夥伴同建戰略聯盟，共創雙贏格局。 -
And by applying linear programming, the paper analyzes and optimizes data communications market and points out the direction of optimizing the structure of hunan data communications products in the future. on the basis of the above analysis, six marketing strategies are established such as developing the services with different extent according to the three layers, establishing the cooperative alliance of multi - winning instead of win - or - lose one, optimizing the products structure, developing wide - band services in priority and so on
在上述分析和研究的基礎上，提出和制訂了湖南電信數據通信業務的市場營銷策略，包括根據業務模型有重點、分層次抓好業務發展，廣泛建立聯盟變「單贏」為「多贏」 、抓好產品的結構優化調整、優先發展新興寬帶業務等，轉換企業經營機制，積極探索新增長點等。 -
Based on the review of the research of strategic alliance, this paper studies two kinds of main types of the alliance of chinese enterprise : marketing alliance and learning alliance, and probes into these two kinds of different alliance types influence on the technological innovation of the enterprise so as to offer a theoretical direction for chinese enterprise alliance management in trans - economy period
本文在對戰略聯盟研究文獻進行概述的基礎上，針對中國企業聯盟的兩種主要形式合作開拓市場和合作學習，探討了兩種不同的聯盟類型對企業技術創新的不同影響，為我國處于轉型經濟的企業聯盟提供了一種理論指導。 -
Strategic alliances break the corporations " resources restrict, share in risk, and gain competitive advantage. in reality, increasing corporations involve in alliances, including product alliances, r & d alliances, marketing alliances, price cartel, virtual corporation, and so on. it is difficult to analyze the strategic alliance because of its complexity
在實踐中，越來越多的企業積極介入到組建聯盟的活動中，生產聯盟、研發聯盟、產銷聯盟、價格聯盟等等結盟方式多種多樣，虛擬企業、網路結構等新型企業組織結構出現，企業聯盟的管理實際上是企業管理中面臨的又一挑戰。 -
Basing on the above analysis and research and combining the practice of the hunan telecom corporation, this paper analyzes the ways to build a whole - range and multi - type telecom marketing - channel system in detail from three aspects : building the self - marketing channels system, the commission - marketing channels system and the combined - marketing channels system, including the telecom traditional business lobby, the telecom supermarket, the group and key customers sales service, the sales and maintenance unity, the rural branch office agency, franchise marketing, comprehensive customer service platform, the telecom transcribes strategic alliance, etc. meanwhile, in order to improve the sales ability and service level of the marketing channels, this paper holds that the telecom enterprises should strengthen the marketing staff construction, build a sound inspiration system and enhance the scientific management of the marketing channels, thus providing a strong support and guarantee for the marketing - channel construction and improving the loyalty of telecom enterprises " marketing channels
在上述分析和研究的基礎上，結合湖南省電信公司的實踐，從建立自營渠道體系、代營渠道體系、聯營渠道體系三個大的方面，詳盡地分析了如何建立全覆蓋的、立體式的電信營銷渠道體系。包括大客戶營銷服務、營維合一、農村支局代辦、綜合客戶服務平臺、特許經營、虛擬經營、窗口營銷等。同時，就提高渠道的銷售能力和服務水平，提出應加強營銷隊伍建設，建立良好的激勵機制，加強對渠道的科學管理，從而為營銷渠道的建設提供強有力的支持和保障，提高電信企業營銷渠道的忠誠度。 -
To attract individuals and head of the ali mama tremendous satisfaction with china ' s internet traffic over 80 % of small sites because of the cost considerations, the majority of small and medium - sized websites can not establish its own sales and marketing team, effective marketing and advertising resources, can only rely on advertising alliance, as a model to earn a meager short yield, but often face advertising fees and no jumping expense situation, the emergence of ali, her mother will no doubt the majority of small and medium - sized websites to find strong advertisers
而吸引廣大個人站長的是，阿里媽媽極大的滿足了中國網際網路超過80 %流量的小網站，出於成本的考量，大多數中小網站無法建立自己的營銷團隊，有效地銷售廣告資源，只能靠加入廣告聯盟等模式賺取微薄的短期收益，卻經常面臨廣告跳費和無人買單的局面，阿里媽媽的出現無疑將給廣大中小型的網站找到強有力的廣告主。 -
Finally, taking example for the virtual reform turning the institute into an enterprise, the virtual development and production practice are studied which includes that virtual integration for the capability of research and design, manufacture resource and marketing capability, the virtual reform of the run mode inside enterprise and the construction of enterprise dynamic alliance
最後，以科研院所轉為企業，並進行虛擬化改造為應用案例，對其虛擬化研發和生產實踐進行深入研究。包括研究設計能力、製造資源和營銷能力的虛擬集成，內部管理模式的虛擬化改造，企業外部動態聯盟的搭建等。 -
In the first place, from the perspective of economic development, this thesis addresses the development of marketing philosophies in the twenty century and elaborates the theory of integrated marketing. then the current marketing situation of international and national auto components industry is discussed. at last, from the respect of product, channel, market information, brand, staff, sales promotion and internet, how to develop integrated marketing by means of strategic alliance is analyzed
本文首先從經濟發展的角度上，分析了20世紀世界市場營銷觀念的發展變更，對整合營銷的理論進行了闡述；然後對國際、國內汽車零部件行業的市場營銷現狀進行了分析；最後對本企業如何進行戰略聯盟開展整合營銷從產品、渠道、市場信息、品牌、人員、營業推廣、網際網路等方面進行了分析。 -
Since 1980s, many enterprises in western developed countries have adjusted the competition relation strategically under the pressure of violent competition, and cooperate competition has replaced opposite competition. as an innovation of an organizational behavior, strategic alliance and integrated marketing have become an important access to strengthen the competition edge of modern enterprises
20世紀80年代以來，西方發達國際的企業迫於強大的競爭壓力，紛紛對企業競爭關系進行戰略性調整，以合作競爭取代對立競爭，以整合作戰取代單兵作戰，戰略聯盟、整合營銷作為企業組織關系的創新，已成為現代企業強化競爭優勢的重要途徑。 -
Marketing channel distributor alliance contract mechanism design based on cartel model
基於卡特爾模型的營銷渠道分銷商聯盟機制設計 -
Dawnings promotes and boasts the four management communication concept of its products, they are : serving the network ; making alliance to provide integrated solutions ; the dawning services express and the suma i. e. the scalability, usability, manageability and availability of its servers to coincide with its product marketing and services support
曙光信息推出了四個新的產品傳訊理念：為網路服務集成方案聯盟曙光服務快車，及強調可擴展性scalability好用性usability易管理性manageability和高可用性availability的it s suma ，以配合公司產品推廣與服務支援。
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