marketing psychology 中文意思是什麼

marketing psychology 解釋
市場心理學
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • psychology : n. 1. 心理學。2. 心理。3. 心理學論著；心理學體系。
  1. In 1999 from oneself started an undertaking until now, firstexperiences has started an undertaking, the skill market trains, really holds the management, the teaching management process, throughunceasingly charged the study, sums up experience, the union practicepromotion theoretical level, is the cosmetology profession and thecorrelation profession raise image design synthesizes the talentedperson thousand people, and was 30 enterprises successes plans theenterprise image, the market marketing brand, the staff etiquette, thequality, skill training ; and establishes the consummation educationalmodel, the educational administration management for the correlationprofession teaching unit, promotes the teachers level, to enhance thefresh source quantity : develops the new curriculum, like - - - " high - quality beautiful armor ", " improves looks beautiful releaseindustry mda management management ", " shanghai vocational educationfilm and television puts on make - up ", " color consultant ", " thecosmetology putting on make - up industry practical fine arts ", " practical human body colored drawing on pottery and beautiful armordesign ", " image design and psychoanalysis ", " image design andaccompaniment shopping ", " image design psychology consultation ", " advertisement animation drawing ", " fashion puts on make - up modelling " and so on, the compilation teaches document 22

    1999年從自我創業至今，首先經歷了創業、技能市場演練、實操經營、教學管理的過程，通過不斷充電學習、總結經驗、結合實踐提升理論水平，為美容行業及相關行業培養形象設計綜合人才千餘人，並為30餘家企業成功策劃企業形象、市場營銷品牌、員工禮儀、素質、技能培訓；並為相關行業教學單位創立完善教學模式、教務管理、提升師資水平、提高生源數量：開發新課程，如- - - 《高級美甲》 、 《美容美發行業mda經營管理》 、 《上海市職業教育影視化妝》 、 《色彩顧問》 、 《美容化妝業實用美術》 、 《實用人體彩繪及美甲圖案》 、 《形象設計與精神分析》 、 《形象設計與陪同購物》 、 《形象設計心理咨詢》 、 《廣告動漫繪畫》 、 《時尚化妝造型》等，編寫教案22本。
  2. The shenzhen duke guan culture dissemination limited company understands clearly now the social mainstream culture expense psychology, carries on the management operation with the aid of the modern market marketing idea, for construction harmonious society, but unremitting efforts, in the near future, [ duke guan luck reason ] will certainly to become in the global culture industry a sparkle nova

    現已初步形成了覆蓋文化領域的兩大門類，主要分為道德品和信仰品：關公福緣道德品經營關公福緣酒、關公福緣茶、關公福緣男士飾品等，讓人們通過消費品了解關公文化;信仰品則包括車載系列關公像及供奉系列關公像以及陸續推出的案頭系列、收藏系列、勵志系列、佩戴系列、定製系列等。
  3. This thesis made target at the image destion of tourist destination, based on the theory of tourism management, marketing, tourism geography, tourism psychology and tourism planning. the writer summarized researching fruit on the design of the image of tourism destination inside and outside the country, and explores the definition as well as components of tourism image. the writer analysis form processes from tourists and planners, and put forward a point of view, that is design of image of tourism destination should be approved by market

    本文以旅遊目的地的形象設計作為研究對象，以旅遊管理學、市場營銷學、旅遊地理學、旅遊心理學以及旅遊規劃理論作為研究基礎。本文首先總結了國內外有關旅遊目的地形象設計的研究成果，探討了旅遊形象的概念、定義，並從旅遊者、旅遊規劃者兩個不同的角度分析了旅遊目的地形象的形成過程，指出旅遊目的地的形象設計必須得到客源市場的認可。
  4. On real estate marketing strategies amp; consumers ' psychology clb

    由消費者心理過程談房地產銷售策略
  5. In the modern management, how to motivate the corporate staffs and evaluate their work performance has become one of the widely noticed research subjects. because motivation and performance appraisal, which are connected with many factors, are complex to study, the present research results cannot fully satisfy the needs of corporate management. on the basis of the policies of the party and the government and the theories of behavior science, human capital, management psychology and industrial organization, this paper analyzed the factors, which influenced the motivation mechanism, including reward, power of control, reputation, market competition and supervisor, based on the analysis above, the paper divides the persons in an enterprise into 7 catalogues - investors, operators, middle managements, engineering technicians, marketing professionals, working staffs and workers, and put forward their concrete incentive and performance appraisal plans respectively

    本文在充分研究黨和國家的方針、政策（現代企業制度、分配製度） ，行為科學（需要層次理論、激勵? ?保健雙因素論、期望值理論） ，管理心理學理論（公平理論、目標設置理論、自我認知理論） ，產業組織理論（公司治理結構的內涵、共同治理結構）和人力資本的內涵、特徵及其產權特性和實現途徑的基礎上，對影響激勵機制的因素（報酬、控制權、聲譽、市場競爭、監督等）分別進行了分析，並在這些分析基礎上，把企業的人分為七大類（投資者、經營者、中層管理幹部、工程技術人員、營銷人員、職員和工人） ，提出了他們各自具體的激勵和績效考核方案。
  6. Masses ' consumer psychology and network marketing

    大眾消費心理與網路營銷
  7. This research aims at a special consumer segment, i. e railway passenger, and delves into the characteristics of their consuming psychology and behavior in the perspective of consuming psychology and consumer behavior, which consists of four aspects as follows : ( 1 ) make a summary of theory background on marketing psychology and consumer needs, with emphasis on advances of marketing theory, consumer needs and consumer satisfaction

    本研究從消費心理學和消費者行為學的角度出發，對特殊消費者群體? ?鐵路旅客的消費心理與行為特徵進行深入研究。主要包括四個方面的內容： 1對市場營銷心理和市場消費需求的理論背景進行總結，重點是消費者與市場營銷、營銷理論的發展、消費需要和顧客滿意度等。
  8. ( 4 ) identify the railway passengers " current needs accurately and precisely through the research on consumer behavior which helps to forecast their potential needs, understand those target consumers better, and position, segment the market in a scientific way. provide the consulting service in the view of consumer psychology for east china railway enterprise ' s marketing strategy and tactics

    通過消費者特徵的研究，更精細和準確地識別消費者的現實需求，預測消費者的潛在需求，更好地識別目標消費者，科學地進行目標市場定位和細分市場，為市場營銷策略的制定提供消費心理學的咨詢與指導。
  9. Strategic human resources brought to light many issues such as forced ranking or reverse discrimination in the workplace, while customer analysis helped me understand the intricacies of the science and psychology behind marketing

    戰略人力資源揭示了許多問題，比如工作場所的強迫排名或反向歧視，顧客分析則幫助我理解了營銷背後的科學與心理學的奧妙之處。
  10. This thesis makes specific and thorough theoretical exploration about psychology - purchase pattern, process, current trade infiltration, behavior type and customer satisfaction of experience consume, builds basic strategic system of experience consume pattern, puts forward enterprises marketing tactics based on experience consume

    本文針對體驗消費的心理?購買模式、體驗消費的過程、體驗消費現階段的行業滲透、體驗消費的行為類型以及體驗消費下顧客滿意進行了較為詳細、深入的理論探討，構建出體驗營銷模式的基本戰略體系，提出了基於體驗消費下企業營銷策略的應對方略。
  11. Starting with the feasibility research of the development of these souvenirs, the paper attempts to define tourist souvenirs and other relevant concepts firstly, and then endeavors to put forth the overall developing pattern and the specific developing paths on the basis of the synthesis of an abundance of knowledge in numbers of fields, such as the study of tourist resources, marketing, psychology, aesthetics, advertising, folklore and ecology. apart from the theoretical contribution, the paper also bothers to carry out a case study of the development of tourist souvenirs in chongyi, jiangxi province, the home to bamboos, namely, the bamboo village, aiming at making a profound exploration in the aspect

    本文從竹鄉旅遊紀念品開發的可行性出發，對旅遊紀念品及其相關概念的界定作了初步探討，對其開發的理論基礎、開發原則進行了初步的研究:將旅遊資源學、市場營銷學、心理學、美學、廣告學、民俗學等學科應用於其開發中，提出了旅遊紀念品的開發模式，並設計了開發竹鄉旅遊紀念品的具體途徑:以江西崇義為例，結合資源與市場的開發進行了深入探討。
  12. Under the basis of marketing theory, this article gives a detailed analysis about the present condition of china cosmetics market, the distance between domestic enterprises and the enterprises of advanced countries and the problems existing in domestic enterprises, drawing conclusions such as : the marketing potential is great and the competition will be sharp and so on. based on the analysis of the structure and marketing segmentation of domestic cosmetics consumption and with the study of action science and psychology, the article makes a deep discussion about female ' s mind when purchasing cosmetics and i draw a conclusion that " promoting cosmetics is promoting mind "

    本文以市場營銷理論為基礎，對國內化妝品市場現狀、中國化妝品企業與發達國家之間的差距及存在的問題進行了分析，得出國內化妝品市場潛力巨大、化妝品市場競爭更加激烈等結論；在分析國內化妝品消費結構及市場細分的基礎上，結合行為科學及心理學方面的知識，對女性購買化妝品的心理進行了深入分析，我認為「推銷化妝品就是推銷一種心理」 。
  13. Researchers from the university ' s marketing and psychology departments questioned 100 children about their attitudes to a range of products as part of a study on branding. they found barbie provoked the strongest reaction, with youngsters reporting " rejection, hatred and violence, " nairn said

    巴斯大學營銷系和心理學系的研究人員對100個兒童進行了調查，調查主要是針對他們對一系列產品的態度，這也是品牌研究的一個部份。
  14. In author ' s opinion, the consumer ' s psychology will be detached into two parts that are marketing psychology and consumer ' s vision and feeling psychology, and this influence mainly comes from the following parts : consumer ' s brand psychology, form vision and feeling psychology and color vision and feeling psychology

    作者認為消費者心理可分為市場消費心理、消費者視知覺心理兩個方面，並主要從品牌消費心理、形態視知覺心理、色彩視知覺心理三個方面對家電產品設計產生影響。
  15. How to find corresponding countermeasures rationally from the perspective of marketing emotion psychology is a blank area in marketing psychology

    如何從營銷情感心理學發生的角度理性地尋找出相應的對策，這是當前營銷心理學的一個盲點。
  16. The synthetic narration includes three parts : research setting, contemporary progress of the subject domestic and abroad, and techniques of this field. on the base of clearing the study value of tourist behavior and the research achievement of this field, the author analyses technical route which combines theory and practice together with help from tourism economics, tourism marketing, tourism psychology, social economics etc, and lay much emphasis on the importance of practice and the instructing meaning of paper

    綜述由選題背景、國內外學術研究前沿進展、本研究主要技術手段三部分構成，在明確旅遊者行為研究價值和國內外學術成就基礎上分析了以經濟學、市場學、地理學、心理學、社會學為主的理論與實踐相結合的技術路線構成，並強調了實證研究的重要性和論文的指導意義。
  17. Psychology is a basic discipline in social sciences, which is closely related to other subjects that involve the study of human behaviour. the study of consumer behaviour in management and marketing employs the theories and research techniques in psychology

    心理學是社會科學中的一門基礎科學，所以跟人類行為有關的學科都與心理學有密切的關系。
  18. First chapter is " the analysis of the manifestation and quality of gym news recreation in our country ". it includes three small parts, separately carried on the concrete analysis to gym mass paper media recreation through the substance and shape of sports report, and has been underway analyzing the fixed position location of the quality of the main gym newspaper media recreation. second chapter is " the reason analysis of gym news recreation in our country ". it elaborates four reasons : the marketing management of chinese mass media, the entertainment function of gym and mass media, the cultural psychology of the mass and the tacitly consent of government

    第二章是「我國體育新聞娛樂化的原因分析， 」分別從四個方面闡述了我國體育新聞娛樂化現象產生的原因：一是傳媒的市場化運作是體育新聞娛樂化的原動力；二是體育與大眾傳媒共有的娛樂功能是體育新聞娛樂化產生的基礎；三是大眾文化心理為體育新聞娛樂化提供了強大的市場需求；四是政府的默許是體育新聞娛樂化現象得以持續的現實條件。
  19. The communicative technology which is represented by the net of computer causes the birth of integrated marketing communication ( imc ), and its prompt and further development. this article studies and analyses the theory of the imc during the analyzing process, the marketing theory and its studying method are the trunk while the sociology, psychology and dispersion, are also mentioned

    本文對整合營銷傳播理論進行了探討，在探討過程中，以營銷學理論和研究方法為主幹，同時結合社會學、心理學、傳播學的一些知識，對整合營銷傳播的有關問題進行了初步的探索。
  20. A world super marketing master chen anzhi said in his book called super marketing, “ psychology decides everything, technology and abilities decide results ”, which means the importance of technology and abilities for salesmen

    世界行銷大師陳安之在《超級行銷》中曾經說過「心態決定一切，技巧和能力決定勝負」 ，既說明了心態的重要性，也道出了技巧和能力對于營銷人員所起「臨門一腳」的關鍵作用。
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