marketing and sales management 中文意思是什麼

marketing and sales management 解釋
規劃與營銷管理
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • and : n. 1. 附加條件。2. 〈常 pl. 〉附加細節。
  • sales : （銷售收入）：因銷售商品而向顧客收取的款項，包括現銷和賒銷。
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. But the current application of the marketing is still confined in the commodity circulation fields to some generally meaning in our country and it is not that well developed in the construction field. so probing into the intrusive connection and reciprocal action mechanism between the technical innovation and marketing will be greatly benefici al to improving innovation and ameliorating the sales management, thus the total competition capacity of the construction enterprises will be booming finally

    在我國，市場營銷理論的應用目前仍局限於通常意義上的商品流通領域，在建築市場上仍然比較落後，因而探討技術創新與市場營銷的內在聯系和相互作用機理，對于增強建築企業技術創新能力，搞好營銷管理，提高建築企業的市場競爭力具有十分重要的意義。
  3. With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc

    本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。
  4. With an olive mode in the enterprise pattern that is being small in the two ends and big in the middle, the company pays too much attention to the production links in the production process but ignores the importance of the product r & d and the marketing. dongfeng company is also found to be incomplete in the product chains and in a lack of a sound marketing and sales channel management

    企業模式仍然是橄欖型模式，兩頭小，中間大，過分重視生產過程和生產環節，卻忽視了兩頭的產品研發和市場營銷：產品鏈不完整，缺乏強勢產品;營銷通路管理不健全，魚目混珠現象普遍存在。
  5. It provides sales, marketing, after - sale service and spare parts for liebherr products mainly focusing on hydraulic and wheel excavators, loaders, dozers and mining equipments ; tower cranes, crawler and mobile cranes ; aircraft equipments like landing gear, actuators and air management systems

    公司負責的主要產品包括液壓和輪式挖掘機、裝載機、推土機和礦用自卸車；塔式起重機、履帶式和汽車式起重機；起落架，作動器和空氣調節與管理系統等航空設備等。
  6. In the first chapter, some new ideas of industrial product sales management are introduced. the discussions include the key role of sales team in industrial product marketing and the significant changes of industrial product sales team functionality

    第一章分析了工業品銷售管理中的一些新問題，包括如何重新定位銷售隊伍在工業品市場營銷中的重要地位，以及工業品銷售人員職能上發生的變化，從而得出銷售自動化系統對于工業品銷售的重要意義。
  7. As the construction of our country ' s socialist market economy is going deep and perfect continuously, enterprise sales becomes the crucial point of enterprise development. some western classical theories have been lead into the marketing and construction of sale channel gradually. the theories combined with domestic actual condition and practices, have formed the management mechanism of sale channel that has chinese characteristic

    隨著我國社會主義市場經濟建設不斷深入和完善，企業營銷日益成為企業發展的關鍵所在，企業營銷中的重要環節銷售渠道建設和管理也逐漸引入西方的一些經典理論，並結合國內的實際情況付之實踐，形成了具有中國特色的銷售渠道管理機制。
  8. Our growing staff includes specialists in every area of service, including product development, engineering, sales, marketing and market research, client services, and operations management. let us join our hands in bring to the world, the best product ever made

    我們公司專業生產銷售電腦耗材，製造供應電腦周邊設備，出口電腦硬體供應電腦機箱，銷售鼠標，供應鍵盤，銷售電源，供應電腦硬盤，銷售電腦光驅，供應計算機鍵盤， mp3等
  9. Many of the consulting firms in hong kong engage in human resources consulting services, business administration and management, overseas business consultancy and marketing and sales

    香港的管理諮詢公司大部份從事人力資源諮詢、公司行政管理、海外業務諮詢，以及市場推廣及銷售。
  10. Know the six major sales force management steps. learn about direct marketing and its benefits to customers and companies. know the major forms of direct marketing

    說明銷售人員管理的六個主要步驟。描述直接營銷及其對消費者和公司的好處。說明直接營銷的主要形式。
  11. These development strategies include household - use and economic type limousine development strategy, three greatest auto groups strategy, layout strategy along the railway line and main river, international limousine brand develop strategy, marketing and after - sales service strategy, technology innovation strategy, components development strategy. of course, china limousine industry develops under directive guidance and management of china government

    這些發展戰略包括家用經濟型轎車發展戰略、三大集團戰略、沿江沿線布局戰略、國際品牌戰略、銷售和售後服務發展戰略、技術創新戰略、可持續發展戰略、零部件發展戰略。
  12. There are many aspects of business that require effective management such as, human resources management, marketing management, sales management, operations management, customer relationship management, change management, asset management, knowledge management, project management, inventory management, organizational management, supply chain management, total quality management, risk management, brand management, business process management, logistics management, customer service management, research and development management, distribution management, public relations management and many others

    很多企業的范疇都需要有效的管理例如人力資源管理、市場推廣管理、營銷管理、運作管理、顧客關系管理、變革管理、資產管理、知識管理、項目管理、存貨管理、組織管理、供應鏈管理、全面品質管理、風險管理、品牌管理、業務流程管理、物流管理、研究與發展管理、招商加盟、公共關系管理及許多其它方面等。
  13. Based on the theories the crm model includes five parts, customer interaction platform, customer intelligence platform, corporation business communication platform, data center and application modules. based on the system functions the crm model is divided into seven modules, foundation setting, marketing management system, sales management system, service management system, call center, long - distance e - commerce and decision support system

    論文提出的房地產業crm模型包括客戶互動平臺、客戶知識平臺、商務關聯平臺、數據中心和應用模塊五大部分，該模型又依據系統功能劃分為基礎設置、營銷管理、銷售管理、服務管理、呼叫中心管理、遠程電子商務和決策支持七個模塊。
  14. After comparing detailed information, including the actual situation of the china telecom innovation, after using the theory of inspection and analysis in the sales management, the theory of market purchase analysis, the theory of market requirement forecast and the theory of objective market orientation, the author has analyzed the operation methods in different large companies and used the assumption deductive method in demonstration research, the author has proved the argumentation in which cnc applied marketing strategy in different points and different time telecom companies

    筆者通過獲得大量比較詳實的一、二手資料，針對近年來中國電信改制現狀，應用本人所學的營銷管理學中營銷環境的審視與分析原理，市場購買行為分析原理，市場需求預測原理及目標市場定位原理等理論知識，通過對各大電信運營商的公司運作現狀的分析，運用實證研究中的演繹法，論證了中國網通集團不同時期不同側重地應用市場營銷策略的論點。
  15. Lists out ethical cases concerning different functional areas of a private company viz sales and marketing, purchasing, accounting, administration and general management for discussion

    -列舉私人機構內不同職能范圍例如市務部采購部會計部及一般管理職能所牽涉的道德兩難例子，以作討論
  16. To qualify for this designation, professionals must demonstrate their skills and abilities through academic achievement and practical experience. ah la requires all candidates to complete comprehensive and stringent examinations on areas of hotel operations, accounting and finance, room service management, engineering, marketing and sales, catering management and human resources management

    獲此資格之專業人士必須展示其于學術及實際經驗上的非凡成就，每位候選人必須完成一系列全面和嚴格的考核，以評定其在酒店運作財務會計房務管理酒店工程市場營銷餐飲管理及人力資源發展等一系列的國際管理技巧。
  17. Prior to his employment, mr. xu gained experience in software system design, network administration as well as marketing and sales management in his previous position at shenzhen data telecommunications bureau

    出任現職前，許先生曾在深圳數據通信局任職，累積豐富軟體系統設計網路管理和市場推廣及銷售管理經驗。
  18. The thesis puts forward the problems existing in the company and contrives a scheme for its development on the basis of comprehensively applying theories of marketing management, service marketing and sales management combining with the diagnoses of the company

    論文綜合運用市場營銷、服務營銷、銷售管理等相關學科知識理論，結合筆者對公司的診斷，提出了本文預期解決的問題和解決方案。
  19. Ruyi has also put up one million for shandong ruyi research fund in collaboration with donghua university ( previously china textile university ). the two parties has been co - sponsoring two centers respectively for dyeing and finishing engineering technology research and for company development strategy. meanwhile two parties set up a postgraduate course for engineering, a four - year course for textile engineering management personnel, and a two - year course for marketing and sales people

    98年企業投資50萬元與西北紡織工學院共建"山東如意毛紡科研基地" ；投資100萬元與東華大學（原中國紡織大學）共建"山東如意科研基金會" ，雙方合作建立了"染整工程技術研究中心"和"企業發展戰略中心" ，並開設了"工程碩士研究生班" 、 "紡織工程管理本科以及市場營銷大專班" ，同時企業有東華大學的24名研究生，並且企業每年投資5萬美元與國際羊毛局建立了長期合作關系，定期有國外的技術專家來企業進行技術咨詢和服務；近期，企業又將與中國紡織科學研究院、澳大利亞聯邦科學研究院合作，共建企業科研開發體系。
  20. Based on the software company growth stage model, this paper analysed the different technology and market nature of different growth paths, and determined the effects of various factors on software companies. in specific, we analysed the key elements of internal resources and competencies : marketing and sales skills, cooperative skills, human resources management skills, technology management skills, and researched the evolvement process of competencies through case studies

    特別對于企業內部的資源和勝任，文中從營銷和銷售技能、合作活動能力、人力資源和管理能力、技術和管理能力四個管理領域分析了企業成長的關鍵勝任要素，並通過對兩個軟體企業的過程性案例研究深入分析了企業勝任在不同成長階段的演進。
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