marketing as strategy 中文意思是什麼

marketing as strategy 解釋
大行銷時代
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • as : adv （同…）一樣…；同樣〈在此是指 as… as… 結構中的第一個 as 它在主句中為指示副詞，第二個 as （在子...
  • strategy : n. 1. 戰略（學）。2. 策略，作戰方針 〈cf. tactics 〉。
  1. This text regards xuzhou construction and machinery group as the research object used many kinds of economy and management theory synthetically, adopted the method of fact - test determine the nature combined with quantitative analysis, propose marketing strategy and tactics of enterprise. offer a set of actable development strategy and a set of actable static

    本文以徐工集團為研究對象，綜合運用了多種經濟和管理理論，採用實證分析、定性與定量分析相結合的方法，提出了一套該企業的可行的發展戰略及策略調整方案。
  2. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  3. This text firstly wields theories and ploys as strategical administration matrix, balance - point of profit and loss, five competitory models and burgeoning strategical administr ation, which is to make a comparatively embedded analysis on broadband inside - and - out side condition including technical level, consumer characters, competitive status and mark eting status, etc, to bring forward available correspondence hypothesis of consumere and to put forward two ways - out for small - and - medium sized providers by swot matrix and big strategy matrix. one is gradualism retreat tactic. considering the particularity of broadband network industry, this text gives the design of gradualism retreat pattern. the other is incorporate strategy of scale domino and much more effective negotiationchip. especially, this text puts emphasis on discussion of incorporate implement methods, proposing to adopt the way of demanding contrast prise - fixing and output pluralism of products so as to induce the consumers to cut down marketing breeding periodicity, use crm to establish core competity for small - and - medium sized providers and simultaneously lay a foundation of next commingle dealing in this field

    本文運用戰略管理理論中戰略管理模型、價值鏈、盈虧平衡點、五種競爭力模型、新興產業戰略管理、市場營銷學等思想理論和方法，對寬帶網產業內外環境（包括技術、競爭狀況、市場狀況等）進行詳細分析，總結了中小型寬帶網運營商在市場營銷、資源配置、經營成本、產品結構、政策管制等幾個方面的優劣勢，並析出其中的關鍵因素，運用大戰略矩陣、 swot分析矩陣，提出中小型寬帶網運營商一進一退兩種截然不同的發展戰略，即「漸進式退出」策略和「一體化」策略。
  4. In addition, the foresighted suggestions are made on co - operative marketing and network public relations etc. ( 4 ) sales channel strategy : the more practical methods are put forward in view of perfecting the present sales channel and network, establishing effective customer relation managing system, as well as implementing the marketing on the internet

    銷售渠道策略方面，對完善現有的銷售渠道和網路、建立有效的客戶關系管理系統以及建立網上營銷等策略在企業的應用，提出針對性和實用性較強的實施辦法。
  5. According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place

    論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。
  6. As achievement ofmanagement innovation - - strategy managemeflt takes a great role in face offierce marketing competition in anowledge economy times. wth the coming ofknowledge economy, enierprise knowledge management will be toped agenda andbecome a focus front field of managemellt science. the theses will explain the enterprise management innovation in details from the point of strategy managementand anowledge management

    隨著知識經濟管理時代的到來，企業知識管理被提到議事日程，而且即將成為管理學一個熱門的前沿領域，文章重點從戰略管理和知識管理兩方面，系統地闡述了知識經濟時代的企業管理創新，並指出管理創新中應注意到的問題。
  7. The analysis of problem starts from analyzing the internal problem of enterprise, through market investigation, as well as analysis of macro environments, micro environments and swot, and by studying the elementary basis on which kc company drafts the chinese marketing strategy of rf intelligent beauty apparatus, then determines the company ' s target market strategy and marketing strategy

    問題的分析是從企業內部問題的分析入手，通過市場調查，以及宏觀環境分析、微觀環境分析和swot分析，研究kc公司制定rf智能美容儀的中國市場營銷戰略制定的基礎依據，然後在此基礎上確立公司的目標市場戰略和公司的營銷戰略。
  8. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  9. Chapter two " impacts of china ' s accession to wto on retail industry " analyzes : the influence of accession to wto on domestic retail industry ; pressure from international business capital due to its advantages of capital strength, scale and advanced business pattern ; competition pressure from low profit criterion of supermarket business ; pressure from the management advantage of international business groups. chapter three " development strategy for retail industry after china ' s accession to wto " studies the development strategy for china ' s retail industry after accession to wto : formulating relevant laws and policies for foreign capital introduction as soon as possible ( asap ) ; working out plans for establishment of large - scale supermarket network asap ; developing multiple business patterns with mainstay business as the focus ; developing chain store business to bring about scale efficiency ; accelerating of modern enterprise institutional reform ; promoting scientific management level of retail enterprises ; setting up scientific and overall marketing concept, further strengthening sense of market orientation ; attaching greater importance on resources of talented persons and commodities ; making full use of information technologies, implementing e - commerce mode in retail enterprises ; actively exploring northwest china and developing new market

    文章第二章「中國加入wto對零售業的沖擊」從中國零售業對外開放的歷史入手，簡要介紹了中國加入wto對國內零售業的影響，指出加入wto后，中國零售業可能面臨以下幾個方面的沖擊：國際商業資本在資金、規模和業態的先進性上所帶來的壓力；規模擴張壓力，即中國連鎖超市受到了投資規模擴張的資金壓力；超市行業低贏利水準的競爭壓力；國際商業集團在管理上的優勢對中國零售企業的壓力；新的管理理念、服務方式進入所帶來的沖擊；現代商業觀念的引進打破了中國商界固有的思維；國際經濟一體化程度的提高不斷促使中國零售業的絕對利潤和相對利潤下降；我國零售業網點的不足以及布局的不合理；零售業的信息革命所帶來的觀念沖擊。
  10. Therefore, with an analysis of abc ' s present service marketing, employing the qualitative and quantitative approach, making use of the most advanced marketing theory, this paper is intended to analyze and study abc ' s service marketing strategies, concluding that the idea of customer - centredness is to be well developed and that marketing strategies is to be employed widely. moreover, abc ' s business should, taking the traditional 4p strategy as its base, the new 4p strategy and 3r strategy in service marketing as its two wings and 4c strategy as supplement, form an efficient group of marketing strategies to guide abc ' s business, so as to establish a new and creative marketing mechanism as well as to bring about a new idea. abc will never succeed unless it adopts the above - mentioned marketing strategy

    鑒於此，本文從農行的業務營銷現狀著手，通過定性和定量的方法，借用當今最先進的市場營銷理論，吸收眾家之長，系統考察、分析、研究了農行的營銷策略，認為農行必須牢固樹立以客戶為中心的經營理念，大力採用市場營銷策略，要以傳統4p策略為基礎，以新4p策略和服務營銷3r策略為兩翼，以4c策略為擴充的營銷組合策略來指導農行業務產品營銷，建立營銷創新機制，轉變觀念，只有這樣農業銀行才能早日走出困境，屹立於世界金融之巔。
  11. With the analysis of the problems remaining as orientation, the author studies the marketing strategy of xipu company. based on market analysis, the author proposes in the thesis a new products - oriented strategy. the thesis focuses the construction and adjustment of marketing, the setup of branch marketing network, the expansion of sales promotion targeted at client management, and demand - oriented price mode

    筆者以問題為導向研究了西普公司的營銷策略，在市場分析的基礎上為西普公司提出了以開發新產品為主線的產品策略，構建和調整營銷渠道、以分銷網路建設、渠道的拓寬作為重要內容，以及遵循需求導向的價格模式，重在客戶管理的促銷方法。
  12. As an important part of siemens ' integrated magnetic resonance strategy, smmr is the only base in r & d, manufacturing, marketing, technical support and comprehensive services outside erlangen, germany

    公司是德國西門子公司磁共振產業部在德國之外唯一的磁共振研發、生產、市場及技術服務基地，是西門子全球磁共振產業的重要戰略組成部分。
  13. Development is mankind ’ s goal now and forever as a new developing view, the sustainable development has been accepted by most of countries in the world much research on it has been made with different subjects from different point of view, and a lot of achievement has been accomplished in china 1ittle research on the sustainable development has been made from the planning law ’ s point of view, many people hold the opinion that the sustainable development doesn ’ t need the planned economy but the marketing one in fact ， more powerful plan is necessary for the sustainable development just like marketing mechanism plan is the soul for the sustainable development and one kind of necessary means it is shortsighted to belittle and escape plan blindly on the basis of comprehensive exposition on the sustainable development ， the writer expounds the relationship between the sustainable development and marketing economy 、 macro - control and then comes to the following conclusion ： it is necessary for plan and planning law to ensure the sustainable development at the end of this thesis ， guiding by the strategy of sustainable development ， the writer tries to find out the disadvantage in china ’ s plan and planning law which hinders to accomplish the strategy of sustainable development and tries to compose another kind of planning law guided by the continual development and this kind of planning law will serve the strategy of sustainable development better

    與市場機制一樣，計劃也是可持續發展的生命線，也是一種非常必要的手段，盲目貶低計劃、迴避計劃是一種短視行為。本文試從法學和社會學的角度，在對可持續發展進行初步綜述性論述的基礎上，進一步研究和探討可持續發展與市場經濟、可持續發展與宏觀調控的關系后，得出初步結論：可持續發展需要計劃和計劃法為其提供製度保障。文章最後，筆者試著找出我國當前計劃和計劃法工作中不利於實現可持續發展戰略的地方，並試圖構建一部可持續發展戰略下的計劃法，從而使計劃能夠更好地為可持續發展戰略的實施服務。
  14. Rayken brcommunication is designed to provide all kinds of service in various marketing areas such as marketing strategy planning, pr event marketing program, promotion, road show, graphic design, exhibition, etc

    瑞凱整合營銷是一家提供各種專業的市場營銷服務的公司，包括策劃，公關，促銷，路演，設計，展會等。
  15. By more than 100 years development, marketing has experienced manufacturing conception, production conception, promotion conception, marketing conception, social marketing conception, and the latest conception of organization marketing & experience marketing. it is known that the station of marketing has always been increased, and at present it is thought as strategy by management

    經過100多年的演變發展，市場營銷經歷了生產觀念、產品觀念、推銷觀念、營銷觀念、社會營銷觀念，以及最新的整合營銷觀念和體驗營銷觀念，市場營銷也從戰術上升到戰略的高度。
  16. After describing the company ' s core competence, the author worked out changfeng ' s business strategy. at the same time some of the implementation about the strategy has also been involved, such as organization, production, hr, marketing, financial strategy

    本文對長風公司的組織戰略，生產戰略，市場營銷戰略，人力資源戰略和財務戰略進行了比較深入的研究，對戰略的具體實施進行了初步的探討。
  17. In the intense market competition, more and more enterprises concentrate on the marketing channel strategy, and take it as the key aspect of the gain lasting competitive advantage

    在激烈的市場競爭中，越來越多的企業專注于營銷渠道策略的決策，將其作為獲取持久競爭優勢的關鍵因素。
  18. Regarding growing domestic management consultation enterprises as study objective, based on marketing and strategy management theories the thesis analyses the characteristics of aboard management consultation enterprises, combined with present condition of domestic management consultation enterprises, the thesis analyses the reason for marketing inefficiency of domestic management consultation enterprises in synthetic comparison. at the same time the thesis proposes strategic resolution model of marketing inefficiency for management consulting enterprises. particularly, the thesis makes a detail analyze on the market opportunities that are necessary for management consultation enterprises and marketing strategy and organization which geared to their resource advantages

    本文以正處于成長中的本土管理咨詢企業為研究對象，以市場營銷理論與戰略管理理論為理論基礎，通過對國外管理咨詢企業的營銷特點進行分析，結合本土管理咨詢企業的發展現狀，在綜合對比的基礎上對本土管理咨詢企業營銷失效的原因進行分析，同時提出了管理咨詢企業營銷失效的戰略解決模式，尤其是對管理咨詢企業營銷所必需的市場機會，以及切合自身資源優勢的營銷戰略與營銷組織，更是進行了比較詳盡的分析。
  19. According to present situation of brand equity, for the first time, five important brand equity factors were extracted from brand features by applications of principal component analysis and factor analysis methods, they were brand status, customer - recognized value, brand image, brand creative abilities and brand executive abilities ; on the same time, five types of brand equity were divided with k - means cluster methods on the base of five brand factors, they were leading brand, matured or ripe brand, concrete brand, customer - based brand and creative brand. in order to extract brand equity strategy, correlation and linear regression analysis methods were used, as a result of analysis, four strategies were put forwarded including brand marketing strategy, marketing dividing strategy, marketing stretching strategy and marketing entrance time, applying nonparametric tests and duncan tests, five brand equities were also differed in many aspects

    在品牌資產各組成要素中，應用主成分分析和因子分析方法，提取了五個品牌資產最重要的構成因子，首次提出品牌資產最重要的因子是品牌地位和顧客認知價值，其次為品牌形象、品牌創新能力和市場執行能力；根據品牌資產的構成因子，運用聚類分析法，對調查企業的品牌資產類型進行了分類，按照品牌構成屬性將企業分為領導型、成熟型、務實型、顧客導向型和創新型品牌企業；在對企業品牌策略分析基礎上，運用相關分析和線形回歸方法，求導形成品牌的重要策略因子，提出建立品牌資產最重要的策略因子是推廣策略，其次為市場分化策略、市場延伸策略和進入市場時機。
  20. Basic theory and method the article has made a reality research to tianke company by using many theories such as porter model, swot analysis and so on, it also analyzes the marketing environment, strategy management, marketing policies by using the analysis method of anatomy, thus drawing a conclusion about the efficient marketing strategy, marketing and policies. the contents and main ideas the article consists of four chapters

    基本理論和方法本文運用波特模型， swot分析等理論對天科股份變壓吸附技術產品進行實證研究，對企業經營環境、戰略管理等進行了詳細的分析，從而找到天科股份針對變壓吸附這一技術產品有效的經營戰略，市場營銷戰略以及面對競爭應採取的策略。
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