marketing personal service 中文意思是什麼
marketing personal service
解釋
個人服務市場-
To make marketing gambit innovation on that base, the post - savings bank should exploit new financial product priority at intermediary service, personal credit service and particular deposit account service, take advantage of the new internet channel to founded net bank, make internal maketing and customer value management for upraise competitive capability and service level, make alliance strategic to meet the polytropic customer demand
在此前提下開展營銷策略創新，要注重從中間業務、個人信貸和特色存款業務方面開發新的金融產品；利用網際網路技術提供的新渠道開辦網上銀行；為提高競爭能力和服務水平進行內部營銷和顧客價值管理；為適應顧客需求的多樣化而進行戰略聯盟。 -
The industrial and commercial bank of china complies with the current situation, positively develops personal financial service, and exerts it to make the center facing the high end customer. this will be advantageous on the product difference the marketing of icbc, and will promote the core competitive power
中國工商銀行順應時勢，積極發展個人理財業務特別是面向高端客戶的理財中心，這將有利於中國工商銀行進行產品的差異化營銷，搶占個人理財業務高端市場，進一步提升核心競爭力。 -
Secondly, to place emphasis on the big accounts marketing conscientiously and consolidate the market share in terms of big accounts ; to give full play to the functions of big account marketing system on three levels, namely, the group, province and municipality, enhance the construction of big accounts marketing team and link the operating achievements of the big account managers with their personal income ; to build big accounts supporting system, upgrade the network quality guarantee for the big accounts, actively push the application of the " service level agreement ( sla ) " and provide individualized service guarantee
第二，切實把大客戶營銷服務作為重點來抓，鞏固大客戶市場份額。要充分發揮好集團、省、市三級大客戶營銷體系的作用，加強大客戶營銷隊伍建設，將大客戶經理收入與其經營業績進行掛鉤考核。搞好大客戶支撐系統建設，提高大客戶的網路保障質量，積極推行《服務等級協議（ sla ） 》 ，提供差異化的服務保障。 -
Facing fierce market competition, in order to further enhance core competitiveness, the chinese postal savings bank which will be established in the coming days must firmly establish the strategic position of personal banking and develop the personal banking business. vast domestic personal financial markets can bring opportunities for the postal savings bank, but also bring development challenges. only after implementing the " customer - centred, market - oriented " business ideas, and continuously enhancing and improving product, marketing, services and other aspects, strengthening the quality of customer service, enhancing customer satisfaction, loyalty and contribution, can personal banking survive in a competitive market and achieve sustainable development
要將經營思路從「偏重儲蓄發展」轉變為「以儲蓄為基礎，積極發展匯兌、代理保險及各項中間業務」 ;將發展重點從「單純擴大余額，獲取利差收入為主」轉變為「大力發展以活期儲蓄帳戶為基礎、以卡為載體的各種中間業務，降低付息成本，多渠道增加業務收入」 ;將競爭方式從「全體動員」為主要形式轉變為「依靠科技進步和提升整體競爭能力」為主。 -
Chapter 1 gives a general introduction of the service marketing of personal financial services, including its conception, its classification and the present situation both at home and abroad
在國內商業銀行個人理財業務市場競爭策略中，服務策略，尤其是個性化服務（差異化營銷策略） ，以客戶為導向的重要性是顯而易見。 -
This thesis first through massive literature collection about personal financial planning situation from the domestic to foreign commercial banks, analyze the background about the domestic and foreign banks to manage finances personally, the present situation, as well as the development tendency ; analyze the advantage of personal financial service of icbc. through carries on the bw sub - branch of icbc investigates and studies on the spot, as well as the customer investigation questionnaire analysis, from the marketing angle, analyzes its strength and weakness on personal financial service
本文首先通過對國內外商業銀行個人理財業務情況的大量文獻搜集，分析研究了國內外銀行個人理財業務背景、現狀、以及發展趨勢;分析研究了工行發展個人理財業務的有利條件;通過對工行bw支行進行實地調研、以及客戶調查問卷分析，從營銷角度入手，分析該行個人理財業務優劣勢;提出了「以客戶為中心」 ，通過實施crm ，提高客戶滿意度、忠誠度、保留率。 -
Chinese financial institutions also should transfer the potential personal financial service demand into actual personal financial service demand through the application of enterprise resource and market tools such as advertisement, market research, customer information analyzing. though there are many papers which study chinese financial service, most of them are about the innovation mechanism, marketing strategy, management strategy. only few of them are about the demand management of personal financial service which studies how to transfer potential demand into actual demand
因此，盡管我國存在著發展個人理財業務的良好市場基礎，但是良好市場基礎的存在只是個人理財業務發展必要的先決條件，而不是充分條件，金融機構還需要通過一系列的企業資源和各種市場工具的運用，如市場調查、數據分析、廣告宣傳、企業形象宣傳等，有目的地去識別和激發潛在的個人理財需求，並且提供有針對性的個人理財產品或服務，直到個人客戶認可並購買了金融機構所提供相應的個人理財產品或服務以後，這種良好市場基礎所代表的巨大潛在需求才能夠真正在統計上轉化為個人理財業務的實際規模和水平。 -
The unit assumes no prior knowledge of customer service and basic etiquette in business and aims to provide a wide variety of personal marketing skills and fundamental knowledge to develop customer loyalty and trust
該課程可為學生們提供從未接觸過的客戶服務及基本商務禮儀，它的目標在於為學生們提供廣泛的市場銷售技巧與可贏得客戶信任的基礎知識。
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