marketing communication mix 中文意思是什麼

marketing communication mix 解釋
行銷溝通組合
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • communication : n. 1. 通訊，通知；交換；信息；書信，口信，通報。2. 傳達，傳授；傳播；傳染。3. 交通，交通機關；聯系，連絡（設備）。4. 【宗教】接受聖餐。
  • mix : vt （mixed 〈古語〉mixt ）1 混，混合，攙合；混合起來做。2 使結合；使結交，使交往。3 使（動物）雜...
  1. By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial

    本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。
  2. Topics includes marketing management, strategic planning, relationship marketing, competitive analysis, the marketing mix, customer satisfaction, consumer behavior, product development branding, direct marketing, pricing strategy and marketing communication etc

    主題包括市場營銷的管理，戰略性市場規劃，對競爭對手的分析，市場混亂分析，如何滿足顧客，消費者行為，產品品牌的發展，直銷，定價策略和促銷與整合營銷傳播戰略。
  3. Therefore, it is an essential issue in the field of hotel marketing to explore the means of establishing effective brand communicative strategies through appropriate brand communication mix, so as to advance the hotel brand ' s driving force to customer ' s purchase intent

    因此，如何制定行之有效的品牌傳播策略，採取合適的品牌傳播組合，從而提升品牌對顧客購買決策的驅動力，這是飯店營銷傳播的重要課題。
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