marketing communication 中文意思是什麼

marketing communication 解釋
市場傳播
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • communication : n. 1. 通訊，通知；交換；信息；書信，口信，通報。2. 傳達，傳授；傳播；傳染。3. 交通，交通機關；聯系，連絡（設備）。4. 【宗教】接受聖餐。
  1. With the application of fabric simulation technique, textile designation becomes quite easy and effective ; designer will be released from multifarious and trivial labor and have more time or energy to engage in conceiving production ; you can obtain realistic textile pictures and need not to weave out it actually, this will lead to a great many benefits : shorten produce period rapidly, reduce running expense sharply, fasten enterprise ' s reaction to marketing, make convenient for information communication and producers will free from motiveless manufacture. along with wild employment of electronic business, producers can utilize internet to put out newly products, do business and intercommunication

    織物模擬技術的應用不僅可以提高紡織產品的設計效率，將設計人員從繁雜的勞動中解放出來、使之能夠將更多的時間和精力投入到產品構思及開發中去，而且由於不必實際生產出樣品就能夠得到具有真實感的設計效果圖，生產周期大大縮短，產品開發成本大幅降低；同時加快了企業對市場的反應速度，企業、供求之間的信息交流更加便捷、高效，消除了生產過程中的盲目性，增加了企業的競爭力。
  2. Leading by the reputation orientation, advertisement, prolocutor of stars, medium spreading. as well as lots of other ways, have become the “ potluck ” for the brand creating of many indigenous enterprises. however. with the expedition of the severe chinese marketing competition. more and more enterprises find out that it is very difficult to develop the brand image construction and communication, and finally win the competition solely by brand reputation. enterprises should recur to much more competitive media. which might effectively lead the brand image construction and communication, and this very media is channel. the marketing channel provides the platform for enterprises and consumers to contact, exchange, and communicate with each other. it services consumers the most direct brand experience, and make a decisive sense for brand image construction and communication

    但是隨著中國市場競爭激烈態勢的加劇，越來越多的企業發現，單憑知名度來引導品牌形象塑造和傳播並贏得競爭已非常困難。企業必須藉助于其他更有競爭力的媒介才能更有效引導品牌形象塑造和傳播，這個媒介就是渠道。營銷渠道為企業和消費者的接觸、交換和對話提供了平臺，為消費者提供了最直接的品牌體驗，對品牌形象的塑造和傳播具有決定性的意義。
  3. Since its establishment, 100 ] in the enterprise, brand development strategic planning, marketing integration to promote planning and communication, more like design ( corporate image, brand image, product image ), ci force, vi design, logo design, packaging design, arts design, graphic design, commercial space design, advertising images shadow areas to provide clients with high quality professional services

    成立至今，壹佰佳在企業、品牌發展戰略規劃、行銷整合推廣規劃與傳播、形象規劃設計（企業形象、品牌形象、產品形象） 、 ci導入、 vi設計、標志設計、包裝設計、畫冊設計、平面設計、商業空間設計、廣告攝影等領域致力於為客戶提供高水準的專業服務。
  4. With superior foresight and professional insight in the market, we provide you brand identity system ( trademark, logo, tagline and extension ), brand image communication ( brand value positioning, personality clarification, celebrity building and event marketing ) and supply / supervision of image design solutions

    鷹孚咨詢以富有前瞻性的戰略眼光、敏銳的市場洞察一體化地為您策劃品牌識別系統（商標、徽標、口號及其延伸） ，品牌形象傳播（品牌價值定位、個性塑造、代言人塑造、品牌事件行銷） ，以及形象設計代理等服務。
  5. Sy lau is a seasoned professional in branding and marketing communication with more than 15 years of solid experience working in leading international advertising agencies, and with the previous 12 years in a leadership position in china

    劉勝義先生在品牌管理與廣告業經驗豐富，在知名國際廣告公司的工作經驗超過15年，並在近12年間一直擔任中國業務的領導職位。
  6. Topics includes marketing management, strategic planning, relationship marketing, competitive analysis, the marketing mix, customer satisfaction, consumer behavior, product development branding, direct marketing, pricing strategy and marketing communication etc

    主題包括市場營銷的管理，戰略性市場規劃，對競爭對手的分析，市場混亂分析，如何滿足顧客，消費者行為，產品品牌的發展，直銷，定價策略和促銷與整合營銷傳播戰略。
  7. Explanation of integrated marketing communication

    整合營銷傳播戰略評估指標體系研究
  8. Transition of concept on integrated marketing communication

    整合營銷傳播中的觀念變革
  9. The mental influence model of integrated marketing communication

    整合營銷傳播的心理作用模式
  10. Probe into hospitals ' strategy of integrated marketing communication

    醫院整合營銷傳播策略初探
  11. Integrated marketing communication plan im

    整合營銷傳播計劃
  12. On the integrated marketing communication

    整合營銷傳播探析
  13. The communicative technology which is represented by the net of computer causes the birth of integrated marketing communication ( imc ), and its prompt and further development. this article studies and analyses the theory of the imc during the analyzing process, the marketing theory and its studying method are the trunk while the sociology, psychology and dispersion, are also mentioned

    本文對整合營銷傳播理論進行了探討，在探討過程中，以營銷學理論和研究方法為主幹，同時結合社會學、心理學、傳播學的一些知識，對整合營銷傳播的有關問題進行了初步的探索。
  14. From the perspective of the five customer perceived values, namely, the function value, societal value, emotional value, green value and perceived sacrifice, some marketing communication strategies are offered to enterprises and the government for compensating the externality of green consumer behavior

    並從功能價值、社會價值、情感價值、綠色價值和感知付出等五個消費者感知價值角度出發，為企業和政府補償綠色消費行為的外部性提出營銷溝通方面的策略建議。
  15. The study on model of integrated service marketing communication strategy

    服務整合營銷傳播戰略模式研究
  16. Integrated marketing communication is systematic theory, this theory combined systematic theory with marketing theory integate resourse which belong to enterprise or not to in order to improve share of market

    摘要整合營銷傳播是以系統論為基本思想，這種營銷觀念將系統論與營銷理論進行很好的融合，整合企業內部、外部的資源，達到提高市場市場份額的目的。
  17. The most outstanding feature of imc - integrated marketing communication is to uphold the consumption orientation, which aims at researching the need of media consumers. this has some common grand with the idea that audience should be ranked number one. taking the change of the society and new situation newspaper media face today into consideration

    市場營銷，是一個應該適度借鑒的新概念，整合營銷傳播理論（ integratedmarketingcommunication - - imc ）最突出的特點是倡導消費者導向，這和報紙的受眾本位思想是共通的。
  18. Therefore, some scholars in western countries have come up with a new theory called integrated marketing communication ( imc for short )

    為此，西方學者提出了一種新的營銷理論，即整合營銷傳播理論（ integratedmarketingcommunication ，簡稱為imc ） 。
  19. The theory of marketing can be applied to some extend to the brand making of newspaper media. though the theory of imc - integrated marketing communication initially is for the marketing of business company

    整合營銷傳播理論雖然是針對企業的營銷而提出來的，但是對于報紙來說，也具有重要的啟發與借鑒意義。
  20. This will, though, impose a major management task as the proper integration of the different forms of marketing communication will be a vital requirement

    然而，把恰當地整合不同形式的營銷溝通作為主要管理任務將成為一個重要要求。
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