marketing management introduction 中文意思是什麼

marketing management introduction 解釋
營銷管理概論
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  • introduction : n. 1. 引導；傳入。2. 介紹。3. 推廣，採用；引進。4. （育種）引種。5. 序，導言，緒言；【音樂】前奏，序奏。6. 初步，入門（書），概論。
  1. In dry farming in the northern great plains, mary hargreaves reviews the changes in agricultural technology and farm management through the 1920s, the introduction of federal programs as drought and depression recurred in the 1930s, and the realignment of concerns from drought to marketing instability during the recovery years that followed

    描述:在《北部大平原的旱作農業》這本書里，作者回顧了20年代在該地區旱作農業的技術和管理， 30年代政府對旱作農業所創立的一些工程以及后來對旱作農業的調整。
  2. Chapter two " impacts of china ' s accession to wto on retail industry " analyzes : the influence of accession to wto on domestic retail industry ; pressure from international business capital due to its advantages of capital strength, scale and advanced business pattern ; competition pressure from low profit criterion of supermarket business ; pressure from the management advantage of international business groups. chapter three " development strategy for retail industry after china ' s accession to wto " studies the development strategy for china ' s retail industry after accession to wto : formulating relevant laws and policies for foreign capital introduction as soon as possible ( asap ) ; working out plans for establishment of large - scale supermarket network asap ; developing multiple business patterns with mainstay business as the focus ; developing chain store business to bring about scale efficiency ; accelerating of modern enterprise institutional reform ; promoting scientific management level of retail enterprises ; setting up scientific and overall marketing concept, further strengthening sense of market orientation ; attaching greater importance on resources of talented persons and commodities ; making full use of information technologies, implementing e - commerce mode in retail enterprises ; actively exploring northwest china and developing new market

    文章第二章「中國加入wto對零售業的沖擊」從中國零售業對外開放的歷史入手，簡要介紹了中國加入wto對國內零售業的影響，指出加入wto后，中國零售業可能面臨以下幾個方面的沖擊：國際商業資本在資金、規模和業態的先進性上所帶來的壓力；規模擴張壓力，即中國連鎖超市受到了投資規模擴張的資金壓力；超市行業低贏利水準的競爭壓力；國際商業集團在管理上的優勢對中國零售企業的壓力；新的管理理念、服務方式進入所帶來的沖擊；現代商業觀念的引進打破了中國商界固有的思維；國際經濟一體化程度的提高不斷促使中國零售業的絕對利潤和相對利潤下降；我國零售業網點的不足以及布局的不合理；零售業的信息革命所帶來的觀念沖擊。
  3. Included in this series are 5 titles that provide a comprehensive introduction of all aspects involved in the rapid - growing e - business, such as e - marketing, e - customers, safety and risk management, etc

    本叢書著重討論電子商務涉及的各個領域，如安全性與風險管理機遇與挑戰營銷原理客戶關系管理等。
  4. This thesis carries on analysis on the marketing tactics made by gs management consulting company during its period of introduction and fast - growing phase on the basis of the market features, and search the reasons for success, analyze the existing weakness, then offer corresponding proposals

    論文對gs管理咨詢公司在導入階段和成長階段根據其市場特點所採取的市場營銷策略進行分析研究，挖掘其成功之處，對存在的問題進行剖析，並提出相應建議。
  5. In reverse, it causes much debt and make themselves go into trouble in this article, with discussion on the whole course of the technical reformation project to cn cutters made by harbin nol tool works, from setting up the project, introduction of the enterprise status, the marketing forecast to the investment evaluation and financial analysis. it introduces these problems in details from all aspect. applying financial ration analyzing theory, enterprise strategy management theory enables the quantitative evaluation of the enterprise present situation

    本文詳細敘述了哈爾濱第一工具廠數控刀具技術改造項目實施的全過程，從項目立項，企業概況介紹，市場預測一直到投資估算及財務分析評價，從多方面多角度介紹項目改造過程中應考慮的問題，運用了財務比率分析理論和企業戰略管理理論，對該企業的現狀進行了定性分析及定量評價，並提出了解決問題的方法和相關對策。
  6. 1. 2 introduction on marketing management. this firm begins from changchun and develops in this city, so its benefit directly depends on the beauty market in changchun

    通過這些研究，對佳麗美容連鎖機構的形象提升和競爭力的提高有所幫助，為其他的服務性行業企業導入cis提供借鑒。
  7. This thesis firstly gave a brief introduction of some basic concepts on crisis and the crisis management, and distinguished them with some relational concepts in theory through issues, the issue management, risks, the risk management and the none defect management or the last day management ; then analyzed the qualities and types of the marketing crisis management for the study of cases ; finally analyzed the guard of the marketing crises and the communication between enterprises and their publics during the course of the marketing crisis management

    本文首先簡單介紹了危機與危機管理的一些基本概念，並將二者與相關概念進行了區別與比較，涉及了問題、問題管理、風險、風險管理、零缺點管理末日管理等理論；其次，基於案例研究分析了營銷危機的性質與類型；最後在危機管理的一般理論的基礎上，著重分析了營銷危機的預防和事中與善後管理中的溝通等問題。
  8. Moreover, enterprise lacks potentials with talents, management, product and marketing. consequently, marketing plan must focus on product innovation, relation marketing, quick response and talents introduction

    因此，著眼于長期發展的目的，企業的營銷方案重點在產品創新、關系營銷、快速反應和引進人才等四個方面。
  9. This thesis describes the introduction of greencool refrigerates " background, marketing masterminding, marketing management and spread in china

    本論文描述了格林柯爾公司進入中國市場的背景、營銷策劃、營銷管理、以及市場推廣過程。
  10. The first part is described in chronological order dealing with the marketing channels in south china by mr. osaka who is the general manager of gdk, ltd. the introduction of vrv marketing channels includes several parts : product introducing course, channel establishment, channel management & control, conflict dealing and channel performance

    對vrv產品營銷渠道系統介紹包含幾個部分：產品進入中國市場的歷程，渠道的後期確立，渠道的管理與控制，渠道出現的沖突現象及影響發展的因素以及大金公司的渠道績效。
分享友人
分享到 Line

分享到臉書