marketing orientation 中文意思是什麼

marketing orientation 解釋
市場導向型企業
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • orientation : n 1 向東，（禮拜時）東向；置於東端。2 （房屋等）方向；找出東方；定位，定向；取向，排列方向。3 （...
  1. On development orientation of life insurance marketing

    論人壽保險營銷的發展方向
  2. Leading by the reputation orientation, advertisement, prolocutor of stars, medium spreading. as well as lots of other ways, have become the “ potluck ” for the brand creating of many indigenous enterprises. however. with the expedition of the severe chinese marketing competition. more and more enterprises find out that it is very difficult to develop the brand image construction and communication, and finally win the competition solely by brand reputation. enterprises should recur to much more competitive media. which might effectively lead the brand image construction and communication, and this very media is channel. the marketing channel provides the platform for enterprises and consumers to contact, exchange, and communicate with each other. it services consumers the most direct brand experience, and make a decisive sense for brand image construction and communication

    但是隨著中國市場競爭激烈態勢的加劇，越來越多的企業發現，單憑知名度來引導品牌形象塑造和傳播並贏得競爭已非常困難。企業必須藉助于其他更有競爭力的媒介才能更有效引導品牌形象塑造和傳播，這個媒介就是渠道。營銷渠道為企業和消費者的接觸、交換和對話提供了平臺，為消費者提供了最直接的品牌體驗，對品牌形象的塑造和傳播具有決定性的意義。
  3. Chapter two " impacts of china ' s accession to wto on retail industry " analyzes : the influence of accession to wto on domestic retail industry ; pressure from international business capital due to its advantages of capital strength, scale and advanced business pattern ; competition pressure from low profit criterion of supermarket business ; pressure from the management advantage of international business groups. chapter three " development strategy for retail industry after china ' s accession to wto " studies the development strategy for china ' s retail industry after accession to wto : formulating relevant laws and policies for foreign capital introduction as soon as possible ( asap ) ; working out plans for establishment of large - scale supermarket network asap ; developing multiple business patterns with mainstay business as the focus ; developing chain store business to bring about scale efficiency ; accelerating of modern enterprise institutional reform ; promoting scientific management level of retail enterprises ; setting up scientific and overall marketing concept, further strengthening sense of market orientation ; attaching greater importance on resources of talented persons and commodities ; making full use of information technologies, implementing e - commerce mode in retail enterprises ; actively exploring northwest china and developing new market

    文章第二章「中國加入wto對零售業的沖擊」從中國零售業對外開放的歷史入手，簡要介紹了中國加入wto對國內零售業的影響，指出加入wto后，中國零售業可能面臨以下幾個方面的沖擊：國際商業資本在資金、規模和業態的先進性上所帶來的壓力；規模擴張壓力，即中國連鎖超市受到了投資規模擴張的資金壓力；超市行業低贏利水準的競爭壓力；國際商業集團在管理上的優勢對中國零售企業的壓力；新的管理理念、服務方式進入所帶來的沖擊；現代商業觀念的引進打破了中國商界固有的思維；國際經濟一體化程度的提高不斷促使中國零售業的絕對利潤和相對利潤下降；我國零售業網點的不足以及布局的不合理；零售業的信息革命所帶來的觀念沖擊。
  4. Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward

    本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。
  5. Gilbertson shared with the delegates how innovations in manufacturing processes, expansion in research and development, performance - based compensation models, customer - centric orientation and referral marketing strategies had helped synergy group get out from bankruptcy in its third year of operations to achieve 16 additional businesses and annual revenue growth of more than 10 per cent in its seventh year of operation

    其中，供與會代表參考的案例有如何利用製造流程，研發擴編，依表現恤薪，顧客導向與市場策略的創新，使公司由瀕臨破產邊緣，三年內成功推進16項新領域，並達到連續七年年成長超過10 %的目標
  6. With the analysis of the problems remaining as orientation, the author studies the marketing strategy of xipu company. based on market analysis, the author proposes in the thesis a new products - oriented strategy. the thesis focuses the construction and adjustment of marketing, the setup of branch marketing network, the expansion of sales promotion targeted at client management, and demand - oriented price mode

    筆者以問題為導向研究了西普公司的營銷策略，在市場分析的基礎上為西普公司提出了以開發新產品為主線的產品策略，構建和調整營銷渠道、以分銷網路建設、渠道的拓寬作為重要內容，以及遵循需求導向的價格模式，重在客戶管理的促銷方法。
  7. In this paper, the author makes fully use of the rich theories of enterprise ’ s strategy planning and marketing strategy designing to thoroughly, deeply and systematically analyze market conditions of mingzuo chair industry company using swot matrix, position diagram, value chain theory, strategetic league theory, virtual enterprise theory and core competitiveness theory, etc. and put forward step - by - step developing goals as well as define enterprise ’ s orientation

    本文在寫作中，充分運用了企業戰略規劃及營銷戰略設計的豐富理論成果，藉助swot矩陣法、定位圖法、價值鏈理論、戰略聯盟理論、虛擬企業理論、核心競爭力理論等，系統、完整、深入地剖析了名座椅業所處的市場環境，切實可行地提出了分步驟的發展目標，明晰了企業定位。
  8. Transport traditional warehousing enterprises are established in the majority of the planned economy era, state - owned enterprises, these enterprises generally logistics infrastructure investment is insufficient, but has many years of experience in the logistics operation, and rules and regulations, good corporate reputation, warehousing and transport operations at the core provide relatively complete logistics services, with a strong ability to attract customers, and formed a basic customers in the community establish corporate image and brand effect of the logistics business remained relatively stable development of the situation, but as a modern logistics development, a modern logistics, long - span, dynamic and strong, can be divided into and the complexity of the advantages of traditional storage transport sector there are many issues, such as : management methods are backward ; the logistics facilities and equipment, lack of investment in facilities aging ; still lack the overall planning of a detailed and clear market orientation, lack of modern logistics management concept outdated marketing logistics, resulting in the mainstream enterprise customer groups scattered, low - level mobility of the large, it is difficult to retain the high - end customers ; enterprise systems and internal operating mechanism of the lack of vitality

    留學解答資訊網:傳統的倉儲運輸企業多數是建立於計劃經濟時代的國有企業，這些企業一般對物流基礎設施投入不足，但是有多年的物流運作經驗，和規章制度，良好的企業信譽，以倉儲和運輸業務為核心，提供相對齊全的物流服務，具備了較強的招攬客戶的能力，形成了基本顧客群，在社會上樹立起企業形象和品牌效應，使物流業務保持著相對穩定發展的態勢.但是隨著現代物流的發展，較于現代物流，大跨度性、動態性強、可分性、復雜性等優點，傳統倉儲運輸業出現了許多問題，例如：管理手段落後；對物流設施設備的投入不足，設施老化；尚欠缺詳細的整體規劃和清晰市場定位，缺乏現代物流管理理念；物流營銷方式比較陳舊，造成企業主流客戶群體分散，級別較低，流動性大，難以保留中高端客戶；企業體制與內部運作機制欠缺活力。
  9. Marketing orientation of tourism industry in west china

    論我國西部旅遊產業的市場化發展
  10. Discussing the points in the paper with the experience of mine when i took part in the project planning in tian xiang building during the studying process. analyzing the background and base of upgrading the level of management using the analyzing tools : pest and swot in the analyzing environment. using the tool 4p in the ascertaining the orientation and marketing strategy. when studying how to level the service, using the service marketing and management theory. according to the special aspect of service, adding the 3p ( stuff, showing and

    在研究過程中，結合了親身參與的天祥大廈項目實際案例策劃的經驗，生動形象地論述了文章中的論點;在環境分析中，運用了pest和swot分析工具，分析了提升經營管理水平的背景和基礎;在定位和營銷策略的確定中，應用了營銷組合工具（ 4p ） ;在研究如何提高服務水平時，運用了服務營銷和管理理論，根據服務的特殊性，在營銷組合中增加了3p （人員、有形展示、過程） 。
  11. According to the analysis of present circumstance and problem about the service market of certified public accountants, based on the tools of service marketing theory, combined with the character of certified public accountants industry, this paper provides general marketing strategies for certified public accountants firms, including market orientation strategy, product strategy, price strategy, promotion strategy, human resource strategy, service process strategy and physical evidence strategy

    摘要本文通過對注冊會計師服務市場現狀和問題的分析，以服務營銷理論為理論工具，結合注冊會計師行業的特點，提出了會計師事務所的一般營銷策略，包括市場定位策略、產品策略、價格策略、促銷策略、人員策略、服務過程策略及有形展示策略等。
  12. The paper analyzes the way of marketing orientation in concept marketing and brings forth the ten kinds of ways to create the concepts. then it describes the process of concept innovation and development

    本章首先分析了概念營銷市場定位的方法，並提出了服務性企業概念營銷的十大主要來源，就服務創新和開發的過程進行了分析。
  13. The author attempts to build up the theoretic frame work of such marketing mechanism ; ( 2 ) try to orient security companies as financial service enterprises dealing with intangible service commodity, and the clear orientation will facilitate that security companies make their effort to develop " service commodity " ; ( 3 ) to define the terms of the subject, object and carrier in securities market and to clarify the relationship among these factors

    其次，將證券公司定位為金融服務性企業，它所經營的是具有無形性特徵的服務產品。明確的服務定位，有利於證券公司在開發「服務產品」上下功夫。第三，界定了證券市場主體、客體、載體的概念和相互關系。
  14. Firstly, this essay analyzes the external market environment and its internal resource to find out the relevant opportunity and challenge, as well as the advantages and inferior positions ( i. e., swot analysis matrix ) ; then analyzes the expansion strategy and market orientation, and the marketing strategy of chengdu fairly chain store co., ltd. ; finally, based on above analysis, try to find out the reason of failure of expansion strategy

    正是在這樣的背景下，筆者選擇了成都芳鄰百貨超市有限責任公司作為研究課題，本案例先對公司外部市場環境和公司內部資源進行分析，羅列出來自外部環境的機會和威脅及基於公司內部資源形成的優勢和劣勢（ swot分析矩陣） ，然後對公司擴張戰略、市場定位戰略、營銷戰略等進行了分析，以求對芳鄰公司擴張的失敗尋求戰略上的原因。
  15. The whole dissertation can be divided into 9 chapters, which are mainly engaged on the comparative theories of the common balance and the partial balance, and the methodology of the demonstration and criterion economics to do the analysis and res earch on the purpose of making relatively thorough and deep assessment on the policy - making and related improvement suggestions on such areas as the implement performance of the agriculture policies, the requirement structure of agriculture, the structure of employment, the basic elements and arrangement of agriculture production, the sustainable development of agriculture and the agriculture internationalization etc. the basic innovative points of the dissertation are as follows : ( 1 ) to establish a systematic framework for the research on the policies of agriculture industry and the structure of agriculture industry ; the framework for grand agriculture industry structure ; the framework of subject relationship in the agriculture socialized service system ; the circulation framework of sustainable development for agriculture ; the model framework for corporation development for agriculture institution ; ( 2 ) to expand the external scope of the concept of agriculture ; ( 3 ) to put forward the ideas of the corporation orientation by restructuring and innovating the present agriculture operational institution ; ( 4 ) to raise the viewpoints to set up the quality standard system for agriculture produce and to initiate the same system of the internal and external trade ; ( 5 ) to offer the suggestions on guiding the development of the township and private enterprises through the industry policies ; ( 6 ) to raise the innovative viewpoint by way of the systematic analysis on agriculture and the employment structure of the countryside, the district arrangement, technological innovation and the marketing system of agriculture produce ; ( 7 ) to put forward the comprehensive thinking way to broaden the logistics services for agriculture produce ; ( 8 ) to raise the new idea of the agriculture supporting system and the policy suggestions on expanding the areas for the government to support agriculture industry, reorganization of agriculture insurance system and aid to the weak masses of the countryside

    本課題是在國家農業產業政策不斷完善和產業經濟學科科學發展的背景下，從農業產業政策的實踐出發，從大農業產業結構、組織、技術、資金、勞動力、土地等資源配置以及區域布局、國內外關聯等角度，以農業產業政策與農業發展的互動關系為切入點，提出了農業產業政策調整取向，初步形成和發展了政策理論。全文共分9章，主要運用一般均衡和局部均衡比較等理論，實證、規范經濟學研究等方法進行探討，對農業產業政策實施績效、農村需求結構、就業結構、農業生產要素和布局、農業可持續發展、農業國際化等命題以及對策建議作了比較全面深入的評析。本課題研究主要有以下創新觀點：初步搭建了農業產業政策和結構理論框架，設計了政策和結構體系圖；延伸了「農業」概念外延，提出了「大農業」的構想；提出了農業產業經營組織再造和創新的公司化發展方向，設置了農業產業化、公司化發展模式圖和產業化公司模型圖；設計了農業可持續發展良性循環圖和農業資金投入效益模型圖；提出了建立農產品質量標準體系、推行內外貿一體制的觀點；建立了農業保障體系參照圖，建議通過產業政策引導鄉鎮、私營企業和「三資」企業發展；剖析農村勞動力就業結構、區域布局、科技創新、農產品市場體系；提出了加大農產品物流配送的整體思路；提出了農業支撐體系新觀念及擴大政府支農范圍、重構農業保險體系、扶持弱勢群體的政策建議。
  16. In this thesis, a sequence of viable and guiding marketing strategies for new - oriental net - class cracking sichuan market are submitted through incorporating market environment confronted with new - oriental teach - on - line into analysis on domestic english - teaching market and investigation on net - education environment, along with applying synthetically for the first time theories and knowledge relating to mba to the study on distribution channels of card. marketing - strategy patterns are designed, product orientation, channels and features displayed in service differentiation are particularly expounded. mathematics model is also applied to study the demand for market development and market share

    本論文筆者查閱了大量的參考資料，通過對國內英語培訓、相關培訓公司的經營現狀及網路教育環境的市場調查分析，結合新東方教育在線面臨的市場環境，綜合運用mba的相關理論及知識對新東方網路課堂營銷渠道進行了研究和探討，發現營銷渠道的建立是新東方網路課堂營銷的關鍵，提出了新東方網路課堂進入目標市場的一系列具有實際指導意義的有關營銷戰略，提出了系統的營銷戰略模式，尤其是在其產品定位、營銷渠道及服務上的差異化表現特色做出了較全面的闡述。
  17. Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge

    對照服務業營銷7p ' s要求，對河北民航酒店的相關服務營銷組合策略進行研究，以制訂出一套切實可行的酒店營銷策略，具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略，以期有效地解決酒店的營銷問題，能很好地促進酒店的經營管理合業績。
  18. Being an international brand, yutong has caught the confidence and recognization from numerous clients at home and abroad, and truly realized that " china s yutong, all around the world ". as a leading company in the bus industry in china, yutong always insists on the marketing orientation, " supplying products with maximized value to our clients "

    集團核心企業宇通客車是全國客車行業內唯一擁有中國名牌及中國馳名商標兩項殊榮的企業，產品行銷世界多個國家和地區，並成為中國汽車行業首家獲得「出口免驗」證書的企業集團擁有多個生產基地，職工達1萬余名。
  19. As a leading company in the bus industry in china, yutong always insists on the marketing orientation, " supplying products with maximized value to our clients ". " reliability and durability " is the basis of success and the essences of yutong

    在國家統計局發布的「中國最大500家企業集團」中，宇通位列324位，並同時位列「 2006年度中國企業集團競爭力500強」中第41位，繼續成為行業內唯一入選的企業。
  20. Following the analysis at length of the six aspects such as consumers mass distribution and consumptive needs, consumers consumptive preferences, market environment, advantages and disadvantages of hunan telecom, chances and challenges hunan telecom faces and marketing orientation, the three layers of development modes of hunan data communications services are explained, including the network layer, the resources layer and the application layer

    建立了數據通信業務產品的三層模式，分別為網路層、資源層、應用層業務，提出了業務產品的發展思路，並根據湖南省數據用戶業務量收構成情況，利用線性規劃的方法，對數據通信市場進行結構優化分析，指明了我省數據通信業務結構優化的方向。
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