marketing theory 中文意思是什麼
marketing theory
解釋
市場銷售理論-
Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。 -
Definiens and principles of crm are introduced and summarized in section ii. this paper has five types about crm ’ s definiens, management theory, marketing theory, customer asset, technology, decision
一方面與企業界對crm的認識不足、實施草率等因素有關系;同時，缺乏行之有效的評價方法，也是不能科學衡量實施結果的一個重要原因。 -
I expounded in the epigraph of nowadays development of marketing theory and the possibility of data base marketing applying in sedan market
首先在引言部分，論述了目前營銷理論的發展，以及數據庫營銷在轎車行業應用的可能。 -
Pigou ' s externality theory thinks the problem should be resolved by the government ' s administration of pigouvian tax ; and in the other hand, the coase ' s marketing theory emphasize it should be resolved by the marketing mechanism
古典經濟學認為自然資源的配置問題可以通過市場的價格機制得到解決，庇古的外部性理論強調政府管理的庇古稅方式，而科斯的「科斯市場」理論則強調市場的作用。 -
According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place
論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。 -
The treatise, proceeding from the demonstration analysis of the kc company and based on the modem marketing theory, systemically works out chinese marketing strategy of the rf intelligent beauty apparatus
本論文從kc公司的實證分析出發，結合現代市場營銷理論，系統地制定了公司的rf智能美容儀中國市場營銷戰略。 -
Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket
筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。 -
Therefore, with an analysis of abc ' s present service marketing, employing the qualitative and quantitative approach, making use of the most advanced marketing theory, this paper is intended to analyze and study abc ' s service marketing strategies, concluding that the idea of customer - centredness is to be well developed and that marketing strategies is to be employed widely. moreover, abc ' s business should, taking the traditional 4p strategy as its base, the new 4p strategy and 3r strategy in service marketing as its two wings and 4c strategy as supplement, form an efficient group of marketing strategies to guide abc ' s business, so as to establish a new and creative marketing mechanism as well as to bring about a new idea. abc will never succeed unless it adopts the above - mentioned marketing strategy
鑒於此，本文從農行的業務營銷現狀著手，通過定性和定量的方法，借用當今最先進的市場營銷理論，吸收眾家之長，系統考察、分析、研究了農行的營銷策略，認為農行必須牢固樹立以客戶為中心的經營理念，大力採用市場營銷策略，要以傳統4p策略為基礎，以新4p策略和服務營銷3r策略為兩翼，以4c策略為擴充的營銷組合策略來指導農行業務產品營銷，建立營銷創新機制，轉變觀念，只有這樣農業銀行才能早日走出困境，屹立於世界金融之巔。 -
The purpose of this thesis is to find an adaptive marketing strategy under the current situation for s company and other egg chicken breeding farm through demonstration studying on s company and marketing theory studying. the thesis includes 4 parties. in part 1, it gives us a brief introduction of egg chicken breeding, the future tendency of egg industry and the marketing situation of s company
本論文是在現代市場營銷學理論指導下，結合理論對s公司進行實證研究，反思s公司綠色雞蛋的市場營銷工作，通過對產品和市場的研究，重新進行市場細分，選擇目標市場，進行市場定位，從而制定出適應當前市場條件的營銷戰略和相應的營銷策略，對s公司的發展具有重要意義。 -
Finally, paper use marketing theory and method, according to actual demand and vegetables development trend of consumer, propose in order to set up a new channel, its concrete train of thought is : make great efforts to change government ' s function, accelerate setting up the material flow of vegetables and electronic business system, fully utilize enterprise ' s advantage, support the transportation and sales organization of vegetables and agricultural technology association energetically
在最後兩章，論文運用市場營銷學的理論和方法，根據武漢市消費者的實際需求和蔬菜市場的發展趨勢，提出了以建立扁平化、快捷化蔬菜營銷渠道為方向，對現有渠道進行優化和整合的方案，其具體思路是：努力轉變政府職能，加快建立蔬菜物流和電子商務系統，充分利用企業優勢，大力扶持蔬菜運銷組織和農業技術協會。 -
This thesis elucidates and analyzes the current and prospective competition background including the corresponding reasons, and reveals the rigorous challenge of haec. as for the countermeasure of marketing management, this thesis sets about from illustrating the environment and inner resource of haec, and demonstrates how to create satisfactory circumstance for haec by advanced marketing theory and successful practice, such as ameliorating training and stimulating system of talents, etc. besides, haec should pay more attention to set up strategic league with other organizations or corpora tions in order to create better marketing management environment
同時通過家電企業之間以及家電企業與其它企業或組織之間的戰略聯盟來優化我國家電企業營銷管理的外部環境；在家電企業內部，在塑造優秀營銷團隊的同時、通過以信息技術作為支撐的電子商務戰略，配合建立和完善科學規范的營銷管理流程來提高企業資源的利用效率，優化價值鏈，從而整合企業內部的營銷管理資源，為全面提升我國家電企業營銷管理水平創造積極的條件。 -
This thesis has been realized three big objectives basically : is reasonable discussing the commercial bank market marketing theory frame of piece of writing in passing through using for reference under the market system that the research achievements creating of forefathers is fit for in the open. secondly the present situation of china commercial bank marketing and problem that exists reaching his origin and kneads dough the environment that faces has been inspected by way of the authentic proof piece of writing, thus theory frame founded is confirmed and tests. three are commercial bank marketing profit mechanism, marketing strategy and measures of policy by way of the policy piece of writing is explored in
論文基本實現了三大目標：一是借鑒前人的研究成果創建了適合於開放的市場體制下中國商業銀行市場營銷的理論框架；二是考察了中國商業銀行營銷的現狀、存在的問題及其根源和面臨的環境，從而印證並檢驗所創建的理論框架；三是探索了中國商業銀行營銷盈利機制、營銷戰略和政策措施。一、論文的基本結論本論文採用規范分析與實證分析、定性分析與定量分析、綜合分析與比較分析、理論分析與政策設計相結合的研究方法，得出以下研究結論： 1 、商業銀行市場營銷理論的創立有著豐富的理論淵源和理論基礎。 -
Firstly, we analyzed many currently developed theories including marxism social security system, international economy exchange theory, nation intervening theory, welfare economy, swedish scholar, social marketing theory, public economy, family security theory, and etc. secondly, we made a clear description and definition for the social security
這些理論包括:馬克思主義社會保障理論、代際經濟交換理論、 「國家干預主義」理論、福利經濟學、瑞典學派、 「社會市場經濟」理論、公共經濟學和家庭保障理論。二是系統敘述了養老保障的理論體系，對養老保障的內涵、外延、特徵、目的、功能、主體、對象、制度內容等進行了全面的闡述。 -
Confronting this situation, the domestic po manufact urers must consider the problems of participating the market competition and the self survival and development this article fully analysis ' s the interior and exterior environment liaoyang petrochemical fiber company ( lpfc ) of po resin of market situation and opportunities and challenges confronted after china ' s entering the wto, drafts the po resin marketing strategy of lpfc using marketing theory, superiority, inferiority, challenge and opportunity analysis methods
面對這種局面，國內聚烯烴廠家必須考慮如何參與市場競爭，考慮自身的生存和發展問題。本文充分分析了遼化公司聚烯烴樹脂的內部和外部環境、市場狀況以及加入世界貿易組織后所面臨的機遇與挑戰，運用市場營銷理論，應用優勢、劣勢、挑戰和機遇分析法制定出遼化公司聚烯烴樹脂營銷策略。 -
Theory of commodity capital transfer and realize is devoid to the research of commodity circulation and how to realize it ' s value. this theory guides the creation of customer - driven marketing theory. the land rent theory advances a mechanism that natural geographical advantages and reinvestment can result different income of the investment
商品資本流通與實現理論研究了商品流通並最終實現其價值的條件、機制等，指導著以客戶需求為核心的營銷理論的構建；地租理論提出了自然地理優勢以及追加投資能產生極差收益的機制，這對商業銀行的網點設置與布局等營銷策略有重要指導意義。 -
Study on increasing the influence of health education by means of marketing theory
應用市場營銷理論提高健康教育影響力探討 -
Network marketing as a new marketing theory that adapts to dummy market of network economy age is development and application of marketing theory in new period
網路營銷作為適應網路經濟時代的網路虛擬市場的新營銷理論，是市場營銷理論在新時期的發展和應用。 -
According to the analysis of present circumstance and problem about the service market of certified public accountants, based on the tools of service marketing theory, combined with the character of certified public accountants industry, this paper provides general marketing strategies for certified public accountants firms, including market orientation strategy, product strategy, price strategy, promotion strategy, human resource strategy, service process strategy and physical evidence strategy
摘要本文通過對注冊會計師服務市場現狀和問題的分析，以服務營銷理論為理論工具，結合注冊會計師行業的特點，提出了會計師事務所的一般營銷策略，包括市場定位策略、產品策略、價格策略、促銷策略、人員策略、服務過程策略及有形展示策略等。 -
The research takes the lead in combining the domestic apparel marketing theory and domestic climate environment. from the particular angle of view, the paper not only qualitatively but also quantificational analyzed the apparel sell data related with climate. furthermore, the paper also offered a great deal of valuable climate material for domestic apparel companies and researchers
本研究率先將服裝市場營銷理論與國內復雜多樣的氣候背景緊密相連，從氣候因素這一特定的視角，對目前國內服裝市場營銷理論進行探討和完善；在定性分析的基礎上，對服裝企業具體的銷售數據和當地、當時的具體天氣狀況進行定量的相關性分析，從而得到若干具有實際操作意義的結論；基於服務服裝營銷實務的考慮，本研究整理、羅列了大量豐富的與服裝營銷相關的氣候資料以供參考。 -
And use some theories about marketing channel construction and management, containing relationship marketing theory, supply chain theory, channel authority transfer theory, stimulating theory and game theory, analyze the macroscopic and microcosmic change of the whole medicine industry, and find out the opportunities in the market and challenges confronted with. through analyzing the macro and micro environment of the whole medicine industry, studying the development of medicine industry marketing channel - model and the feature of update model, relating with the experience of the same company ' s channel construction, the author study the xiamen meacon co. with realizing its marketing channel actuality, using swot analyse way, analyze its features and problems
本論文採用實證研究法、深度訪談法、定性與定量相結合的方法，運用營銷渠道構建及管理的相關理論，包括關系營銷理論、供應鏈理論、激勵理論、渠道權力轉移理論以及博弈論等理論，通過分析整個醫藥行業的宏觀和微觀環境變化，研究醫藥市場營銷渠道模式演變過程和現有模式的特點，並結合相同類型企業渠道建設的經驗，針對廈門美康制藥公司的營銷渠道的現狀，分析其特點以及存在的弊端，並根據消費品營銷渠道一般模型，提出了其營銷渠道框架的重構方案，即美康公司四級營銷渠道的構建方案。
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