marketing practice 中文意思是什麼
marketing practice
解釋
行銷實務-
In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers
本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。 -
Yancheng yanwu keda electrical appliance co., ltd is a specialized company combined of developing, manufacturing and marketing neon lights, ccfl lights, led lights, induction lights, kinds of craft lights, advertising lights, shop sign, etc. we keep all along the truth of exploiting, practice, creating, assimilate advance technology. our products are widely used in automobile decoration, house decoration and lighting, advertising promotion. meantime our products have passed environmental protection certificate, safety certificate, and are welcomed by our clients. we warmly welcome friends at home and abroad and enhance our cooperation to develop marketing, and make mutual resplendence
鹽城燕舞科大電器有限公司是一家開發、製造、銷售霓虹燈管、冷陰極燈管、 led 、無極燈管及各類工藝燈飾、廣告燈箱、燈牌的專業企業，公司自成立以來本著開拓、務實、創新的理念，不斷吸收先進的工藝技術，產品廣泛應用於汽車裝飾、室內外裝飾照明、廣告促銷，產品通過環保認證、安全認證，倍受客戶喜愛，本公司熱忱歡迎與海內外朋友加強合作，開發海內外市場，開創輝煌。 -
It combines the best business practice and data mining, database, single marketing, sale automation, and other information technologies, which provides business automatic solution for sale, customer service, decision support and so on. it brings a foremost positions facing to customers based on electronic commerce and, then consequently carries out the transform from the traditional enterprise schema to modern schema based on electronic commerce
它將最佳的商業實踐與數據挖掘、數據倉庫、一對一營銷、銷售自動化以及其它信息技術緊密結合在一起，為企業的銷售、客戶服務和決策支持等領域提供了一個業務自動化的解決方案，使企業有了一個基於電子商務的面對客戶的前沿，從而順利實現由傳統企業模式到以電子商務為基礎的現代企業模式的轉化。 -
Crm is a management software and technology too. it combines the best business practice, data mining, data warehouse, one to one marketing, sfa and other information technologies with together and provides the enterprise with an automatic operation scheme. based on it, the enterprise has an interface to face it ' s customer and achieve it ' s purpose of transforming from traditional enterprise model to modem enterprise model based on e - business
Crm也是一種管理軟體和技術，它將最佳的商業實踐與數據挖掘、數據倉庫、一對一營銷，以及其他信息技術緊密結合在一起，為企業的銷售、客戶服務和決策支持等領域提供了一個業務自動化的解決方案，使企業有一個基於電子商務的面對客戶的前沿，從而順利實現由傳統企業模式到以電子商務為基礎的現代企業模式的轉化。 -
Based on results of a lot of practical investigations, academic researches and comparisons of situations of real estate industry in changsha with that in other cities, this paper analyzes the present situations and existing problems of changsha ' s real estate industry and points out that the competition of foreign enterprises, the low degree of openness in renting system, the inefficiency in management, the conflicts of administration and practice, the lack of legal consciousness for agent serv ices, the nonstandardization of real estate management companies and the distemperedness in supervisory systems pose the outside threats ; ill managerial system, low technical level, small scales of companies, few measures for financing and marketing, poor quality and high prices of products pose the inside problems
本文在大量調查和理論研究的基礎上，分析了長沙市房地產業的現狀和問題，提出了長沙住宅市場需求量預測模型，並對2002年長沙住宅市場需求量進行預測，對長沙房地產業發展進行縱向和橫向比較，論述了外國企業進入中國房地產市場指日可待，論述了我國目前土地出讓制度不透明，政策管理手段繁雜、效率不高，規劃部門與房地產業的滯后與沖突，中介服務機構缺乏法律，物業管理公司無法可依，監控體系不健全等外部環境問題；論述了我國目前房地產企業規模偏小，管理體制乏力，技術力量薄弱，融資渠道狹窄，產品質量不高，產品規格不齊，價格偏高，以及營銷手段落後等內部環境等問題。 -
Furthermore, using these successful examples as reference and putting e - loyalty marketing strategies into practice of domestic e - retail websites were also discussed
除此之外，本文還探討了國內電子零售網站借鑒e忠誠營銷的成功經驗和開展網站e忠誠營銷問題。 -
China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently
本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。 -
On the base of analyzing the essential feature of personal financial business, product life cycle and competitors " circumstance, combing the practice of xianyang commercial bank, this paper introduces the customer division strategy, microdot and product integration strategy, flexible pricing strategy, trademark strategy and regulation marketing strategy. it emphasizes developing the superiority of total marketing and maximizing the marketing effects
本文在充分分析個人金融服務本質特徵、產品生命周期和競爭者狀況的基礎上，結合咸陽商行實際，提出了實施客戶細分策略、網點和產品整合策略、靈活的定價策略、品牌策略和監管營銷策略，著重強調注重發揮整體營銷的優勢，實現營銷效果的最大化。 -
This thesis elucidates and analyzes the current and prospective competition background including the corresponding reasons, and reveals the rigorous challenge of haec. as for the countermeasure of marketing management, this thesis sets about from illustrating the environment and inner resource of haec, and demonstrates how to create satisfactory circumstance for haec by advanced marketing theory and successful practice, such as ameliorating training and stimulating system of talents, etc. besides, haec should pay more attention to set up strategic league with other organizations or corpora tions in order to create better marketing management environment
同時通過家電企業之間以及家電企業與其它企業或組織之間的戰略聯盟來優化我國家電企業營銷管理的外部環境；在家電企業內部，在塑造優秀營銷團隊的同時、通過以信息技術作為支撐的電子商務戰略，配合建立和完善科學規范的營銷管理流程來提高企業資源的利用效率，優化價值鏈，從而整合企業內部的營銷管理資源，為全面提升我國家電企業營銷管理水平創造積極的條件。 -
This thesis mainly research the marketing management guided by related theories and based on the operation practice of xin shiming scientific and technological project co. ltd. through in - depth analyzing the market environment of domestic ophthalmic medical industry and the company ' s practice, the author has found that the main marketing problems are insufficient depth and scope of the product line, worse channel management, inadequate advertising input, too simple promote ways, the staff lacking systematic marketing knowledge, and the most important thing does n ' t have a long - term and intact marketing tactics suiting the development of the company
本文以營銷管理為主要研究方向，在相關理論的指導下，以鄭州新視明科技工程有限公司的經營實際為背景，深入分析了國內眼療行業的市場環境和該公司在營銷活動中存在的問題，包括產品線深度、廣度不足；渠道管理不力；廣告投入不夠；促銷方式過于簡單；員工缺乏系統的營銷知識；最重要的是沒有一套系統的適合公司長遠發展的營銷策略。 -
The study on the current situation and problems of internal travel marketing practice is the realistic grounds for travel marketing innovation
對國內旅遊市場營銷實踐現狀及其存在問題的研究是旅遊營銷創新的現實根據。 -
Although chengdu telecom proposes to " make the market the first priority, and to regard the costumers as the ? re of its service operations ", its marketing practice cannot be well coordinated and conducted to satisfy the needs of costumers. the salespersons, market investigation department, advertising department, management department of telecommunication operations, construction department, and maintenance department are self - centered, vvhich cannot take integrate advantages of the company
盡管成都電信提出了「以市場為龍頭，以用戶為核心」的觀念，但市場營銷職能卻不能圍繞客戶的需求出發通力協調，公司的營銷人員、市場調研、廣告、電信業務管理、建設和維護部門都各自為政，不能體現電信公司的整體優勢。 -
In marketing practice, the marketing managers often feel out of place about which kind of marketing channels should be constructed and how to manage marketing channels when product goes through the stages of product life cycle, obviously people in marketing practice focus on how to adjust channels extremely to adapt for the stages of product life cycle, in marketing theory, scholars also have strong interest in the research on the relationship between product life cycle and marketing channels, but, to our regrets, the research in the two domains is isolated and does n ' t find out the mechanism between product life cycle and the policies of marketing channels, so the conclusions of policies of marketing channels in the different stages of product life cycle are results of empiric, not of logic
但令人遺憾的是，兩個領域的研究是脫節的，在產品生命周期與渠道政策之間缺乏一種機制分析，從而必然導致對不同生命周期階段的渠道政策結論帶有經驗性質，而不是邏輯的結果。本文的目的正是為了解決這一問題，試圖找出分析產品生命周期與營銷渠道政策之間的邏輯過程，從而為不同的產品生命周期階段的營銷渠道政策找出一個選擇的原則和方法，讓消費者行為和競爭者行為在渠道選擇中獲得一個動態的均衡。在此基礎上，針對產品生命周期的不同階段提出一些一般性的渠道政策結論，以供實踐中的人們予以參考。 -
On the base of these principles and methods or the logical process, we provide some general policies of marketing channels for people in marketing practice to refer to. this dissertation has six sections. introductory introduces ces the background, objective, methods, theory bases and limit of research ; the first chapter is simple review on the theories and models ; the second chapter is the analysis of the basic aspects of marketing channels, including channels structure, channels " behaviors and the effect on the both, which comes from the computer information system ; the third chapter provides a mechanism of policies " choice of marketing channels ; the forth chapter provides some policies conclusions ; the final section simply criticizes this dissertation, including contributions, defects ect
本文分六部分共四章，導言部分介紹本文的研究背景、目的、方法、研究的理論基礎及限制條件；第一章對現有的產品生命周期理論和模型進行簡單回顧並作出一些評價；第二章對渠道結構、渠道行為及計算機信息系統對營銷渠道結構和行為的影響等營銷渠道的三個基本問題進行分析；第三章提出不同產品生命周期階段營銷渠道政策的選擇機制，這個選擇機制實質上也是消費者行為和競爭者行為在渠道選擇中的一個均衡過程；第四章實際上是政策結論的部分，所提出的一般性渠道政策建議是渠道政策選擇機制合理的邏輯結果；文章的最後一部分是筆者自己對文章所作的一些簡要評價：包括文章的貢獻、缺陷等，並指出在這一領域中未來的研究方向。 -
The immoral e - marketing practice and its prevention
不道德網路營銷活動及其治理 -
Ali these problems are very outstanding and apparent in the marketing practice
這些在市場營銷工作中表現的尤其突出。 -
The dissertation provides highly operational means for the marketing practice of residential property
本文在住宅房地產市場營銷實踐中有較強的操作性。 -
In the middle of 1990 ’ s of the 20 ~ ( th ) century, city operation became popular in the mainland of china, which led to the emergence and development of city marketing practice at the end of the 20 ~ ( th ) century
20世紀90年代中期，中國大陸出現了城市經營活動熱。作為城市經營熱的結果， 20世紀末? ? 21世紀初的城市營銷實踐開始出現，並不斷發展，相應城市營銷理論受到了學者關注。 -
Gs feed company ltd. is one of the large feed group companies in sichuan province, its sales volume has increased by 30 % in the past three years due to the good use of mordern marketing theories into marketing practice
Gs飼料公司是四川大型飼料集團公司之一，由於近3年來致力於把現代營銷理論引進到公司的營銷活動中，公司銷量在前三年有了平均30的增長。 -
On the basis of the above, while guided by marketing theories, i researched and investigated from the perspectives of : position of the market, establishment of the service marketing system, and the build of the channels etc., as to conduct a deep going study and e xploration of the way of marketing practice of bxh company, consequently, desi gned the marketing program of bxh according to the services and relationship m arketing as the base of competitive advantages of the enterprises
本文通過分析國際零售業的發展特點、趨勢，借鑒其先進經驗、營銷模式，結合中國經濟發展水平及零售業發展的宏觀、微觀環境，以市場營銷理論為指導，從市場定位、品牌建立、服務營銷體系的建立以及營銷渠道建設等方面，對bxh公司的營銷實踐進行深入的研究及探索。並以服務營銷、關系營銷作為企業建立競爭優勢的基礎，來進行bxh公司的營銷規劃設計。
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