mass audience analysis 中文意思是什麼
mass audience analysis
解釋
大量觀眾分析-
According to the " cultivation analysis " theory of interpretation of the long - term acceptance of the mass media audience, the mainstream media convergence with the view
按照「觀念培養」理論的闡釋，長期接受大眾傳媒的受眾，其觀點會與主流媒體趨於一致。 -
The thesis shows its originality in the following aspects : first, it attempts to take a positive mean to explore the cultivation functions of chinese mass media and gives a systematic test of the relation between the perceived reality, media reality and the objective reality ; investigates media effects on the audience and their outlooks, and comes to the conclusion that the length of watching tv is not the leading factor affecting the cultivation effects and it doubts the applicability of the cultivation assumption in china. second, it scans all the tv series shown in different provinces in china, does a sample analysis and outlines the violence on screen in china
本論文在如下方面具有創新意義：首次嘗試以實證方式探討我國大眾傳媒的涵化（培養）功能，比較系統地檢驗了觀念現實、媒介現實及客觀現實三者之間的關系，考察了媒介現實對受眾觀念的作用，發現收視時長並非影響涵化效果的決定性因素，從而對涵化基本假設在中國的適用性提出質疑；首次對全國省級以上衛視臺黃金時段播出的電視劇進行全面掃描和抽樣分析，勾勒出中國大陸熒屏暴力的基本素描。 -
This paper combines the theory research with the demonstration research together, synthesizing to use the method of sociology, literature research, construction type interview, observe, content analysis and statistics analysis, and so on, taking some audience in yinchuan village and the cities of gansu province, some chinese mass media and gansu province mass media in the research as target, exploring the relationships between the contemporary culture, communication and mass media, the characters of media agenda - setting, public agenda - setting and agenda - setting in gansu province, examining the agenda - setting hypothesis, investigating the process of mass media agenda - setting in yinchuan village, the effect variables and the influences in the process of modernization in western region village
本文將理論研究與實證研究相結合，綜合使用文獻研究、結構式訪談、觀察、內容分析和統計分析等社會學方法，以甘肅省臨夏回族自治州積石山保安族東鄉族撒拉族自治縣銀川鄉銀川村、甘肅省部分城鎮受眾和國內和甘肅省主要媒體為研究對象，探索了當代文化、傳播與大眾傳媒的關系、媒體議程設置、公共議程設置和甘肅省議程設置的特點，檢驗了議程設置假設，研究了大眾傳媒對銀川村的議程設置過程、影響因素及其對西部農村現代化進程的影響。
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