matured principal 中文意思是什麼
matured principal
解釋
到期本金-
According to present situation of brand equity, for the first time, five important brand equity factors were extracted from brand features by applications of principal component analysis and factor analysis methods, they were brand status, customer - recognized value, brand image, brand creative abilities and brand executive abilities ; on the same time, five types of brand equity were divided with k - means cluster methods on the base of five brand factors, they were leading brand, matured or ripe brand, concrete brand, customer - based brand and creative brand. in order to extract brand equity strategy, correlation and linear regression analysis methods were used, as a result of analysis, four strategies were put forwarded including brand marketing strategy, marketing dividing strategy, marketing stretching strategy and marketing entrance time, applying nonparametric tests and duncan tests, five brand equities were also differed in many aspects
在品牌資產各組成要素中，應用主成分分析和因子分析方法，提取了五個品牌資產最重要的構成因子，首次提出品牌資產最重要的因子是品牌地位和顧客認知價值，其次為品牌形象、品牌創新能力和市場執行能力；根據品牌資產的構成因子，運用聚類分析法，對調查企業的品牌資產類型進行了分類，按照品牌構成屬性將企業分為領導型、成熟型、務實型、顧客導向型和創新型品牌企業；在對企業品牌策略分析基礎上，運用相關分析和線形回歸方法，求導形成品牌的重要策略因子，提出建立品牌資產最重要的策略因子是推廣策略，其次為市場分化策略、市場延伸策略和進入市場時機。
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