perceived value to the consumer 中文意思是什麼
perceived value to the consumer
解釋
消費者認同價值-
Considering limitations of previous studies above, this study take both perceived benefit, perceived risk into consideration and try to discuss consumer perceived risk reducing behavior. also the connection between perceived risk perceived value, and consumer purchase intent is the content of the paper
鑒于上述感知風險相關研究領域所存在的缺陷,本研究將感知利得和感知風險同時納入研究范圍,來探討消費者的感知風險及減少風險的行為,並嘗試發現感知風險與感知價值之間如何聯結,進而影響購買意願。 -
From the perspective of the five customer perceived values, namely, the function value, societal value, emotional value, green value and perceived sacrifice, some marketing communication strategies are offered to enterprises and the government for compensating the externality of green consumer behavior
並從功能價值、社會價值、情感價值、綠色價值和感知付出等五個消費者感知價值角度出發,為企業和政府補償綠色消費行為的外部性提出營銷溝通方面的策略建議。 -
Value driver - the product offered in a package of products that is perceived as the most valuable to the consumer and therefore drives the sale of the entire package
價值驅動者-指一系列產品中最有價值的某個產品,可以推動整個系列產品的銷售。
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