pricing of public service 中文意思是什麼
pricing of public service
解釋
公共勞務定價-
The author suggested that the szg corp would developed the drugstore chain scale gradually, especially on the immanent scale ; enforcing the building schema of brand differentiation and improving the brand acceptability ; the main problems in the drugstore chain brand marketing, such as pricing tactics, merchant diversification, service marketing, manufacturing and selling the own line of drug products, combining the store sales and no store sales, building the public relations, and then proposed the single drugstore how to do in the brand marketing
最後，作者根據相關理論和實際經驗，在時珍閣連鎖藥店經營發展中提出以連鎖品牌的建設為重點的連鎖藥店發展思路，穩步發展連鎖規模，特別是注重內涵式規模的發展；實施差異化品牌建設方案，提高企業品牌的美譽度；在連鎖藥店的品牌營銷中注意價格策略、多元化經營、服務營銷、自有品牌產品的發展、有店鋪與無店鋪營銷的結合、公共關系的建設等幾個方面，同時提出了單個藥店進行品牌營銷的多種方法。 -
In this article, the author believes that japan is the target export market of cluft, while jinxi petrochemical company and jinzhou petrochemical company are the major rivals resulting from explaining the business of the company and its export situation along with the problems that exist in this respect, analyzing domestic business environment in the export of the petroleum coke including an account of the local petroleum coke export policy and export situation of the industry besides that of the major rivalry, analyzing the international environment covering also the international market structure, its salient points, the trend of market development and its behaviors. finally, the author briefs product policy, pricing policy, promotion policy and distribution policy in cluft ' s export of the petroleum coke. at present cluft should adjust product structure, guarantee product quality, strengthen after - sale service, maintain present price level, build up complete quote system as soon as possible, establish good public relations and suitable impelling system of the company, focus on end - user service, develop new customers and e - business to continuously eliminate the bottlenecks and create a more prosperous prospect in pet coke export
通過闡述遼化聯貿公司企業概況及石油焦產品出口現狀和存在的問題；對國內經營環境包括國內石油焦產品出口政策、行業出口情況及國內競爭對手情況進行分析；對國際環境包括國際市場結構與特徵、國際市場發展趨勢及特徵等進行分析，作者最終確定了日本是遼化聯貿公司的目標市場，錦州石化分公司、錦西石化分公司是遼化聯貿公司的主要競爭對手，並提出在產品、價格、促銷及銷售渠道策略方面應採取調整產品結構、保證產品質量及加強售後服務；目前宜採取保價銷售的策略並應盡快形成完善的報價體系；建立良好的公共關系和激勵制度；著力做好終端銷售、大力開發新客戶等具體對策，從而不斷消除石油焦產品出口的「瓶頸」 ，創造遼化聯貿公司石油焦產品出口的新局面。
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