principles of marketing 中文意思是什麼

principles of marketing 解釋
市場學原理
  • principles : 法則
  • of : OF ＝Old French 古法語。
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. Definiens and principles of crm are introduced and summarized in section ii. this paper has five types about crm ’ s definiens, management theory, marketing theory, customer asset, technology, decision

    一方面與企業界對crm的認識不足、實施草率等因素有關系;同時，缺乏行之有效的評價方法，也是不能科學衡量實施結果的一個重要原因。
  2. I major in business english. the main courses i have studied are the basic courses for english majors, french, fundamentals of business, macroeconomics, microeconomics, international commercial law, internatioal trade, the economics of money, banking and financial market & principles of marketing during my college time, i study hard, and get good marks in most of the subjects. i pay attention not only to my study but also to improving my social abilities, i taught in qin huangdao chuangzhi foreign studies school from july 2003 to 2004, was an interpreter for the world bicycle championships b 2001 in june 2001, taught in qin huangdao cambridge school from mar. 2001 to sep. 2001, and i have abundant house - teaching experiences. what ' s more, i practised in qin huangdao chia tai co. in jan. 2003. i also tried my best to improve my other abilities besides my major, such as computer, managing abilities. i got " 1st grade " in the " hebei college students ' plan for company - creating contest " ( our work will participate in the national college students ' plan for company - creating contest ), and got " excellent " in the " web - making contest " of yanshan university

    大學期間，我嚴格遵守學校規章制度，尊敬師長、團結同學，有很強的集體榮譽感；學習認真刻苦，成績良好，我的專業學習涉及內容相當廣泛，包括英語的所有基礎課和國際商法、市場營銷、國際貿易、國際金融、工商導論、宏微觀經濟學等；重視理論聯系實際，在學好專業課的基礎上，積極參加各項社會實踐、實習活動， 2001年6月，我曾為世界b級自行車錦標賽（中國?秦皇島）擔當翻譯工作，在多所外語學校擔任英語教師，還多次為北方物流置業有限公司（國家、河北省重點建設項目）翻譯招商材料，而且2002年年底，在秦皇島正大有限責任公司行銷部實習；在學好專業課的同時，為了補充和擴展自己的知識面，我廣泛涉獵其他學科的知識，如計算機、網路、創業等，盡量使自身更快成長為一專多能型人才， 2002年4月開始參加燕山大學學生創業計劃大賽，並在2003年上半年參加了河北省大學生創業計劃大賽，獲得了一等獎的優異成績，並將報送參加國家大學生「世紀杯」創業計劃大賽， 2002年4月，參加燕山大學「綠色網路」網頁製作大賽，獲得了優秀獎。 。
  3. ( 2 ) development of tourism market should go on according to the procedure : first, analyzes the tourist behaviour features and relations between the supply and demand of tourism market ; second, select target market ; third, makes correct developing strategies of tourism market, including images designing on tourist destinations, rich and varied marketing activities, flexible price strategies, high quality service, etc. ( 3 ) surburbs tourism products should be designed on principles of meeting market demands, resources features, characteristic, structure bettering, comprehensive benefits, rational distribution, and surburbs tourism routes should be designed under principles of rational time arrangement, appropriate space arrangement, equal in value, etc. ( 4 ) development of tourism commodities is of great significance to surburbs tourism, which can enhance comprehensive tourism economy benefits, promote the development of interrelated fields, provide more jobs, increase the utilization ratio of resources etc. so, we should take some measures : speeding up developing tourism commodities ; promote the creativeness and cultural connotation ; establish management institution of tourism commodities market ; build right - the - spot enterprises that produce tourism commdoties

    1 、旅遊資源開發主要採取興建、利用、提高和改造四種方式，並且遵循科學的開發程序。 2 、旅遊市場開發應首先分析旅遊者行為特徵和旅遊供需模式，然後進行旅遊市場的分析和目標客源市場的選擇，制定正確的旅遊市場開發策略：進行旅遊地形象策劃；開展豐富多彩的促銷活動；採取靈活的價格策略；提供優質服務等等。 3 、旅遊產品開發應依據市場需求原則、資源特徵原則、特色原則、結構優化原則、綜合效益原則、布局合理化原則等，進行旅遊產品設計，並且根據時間安排合理原則、空間安排適宜原則、等價原則等進行了郊區線路設計。
  4. This part introduces the current situation and issues of tourism advertisement of our country, analyses the basic principles of tourism advertising marketing ; partly originally and ; in advertisement effect analysis and judging of focusing mass attention analyses contributions to the causing masses " attention of media. by the form of market questionnaire investigation draws to some laws of concerning media in jinan and popularizing schemes of media in japanese which is our main guest country ; at last determines and appraises the advertising result by the methods of selling achievement determining and gain - lose equalization point

    本部分介紹了我國旅遊廣告的現狀和問題，分析了旅遊廣告營銷的基本原理；在廣告聚斂公眾注意力的效果分析與評判中分析了媒體對引發公眾注意力的貢獻，採用市場問卷調查的形式得出濟南公眾對媒體的關注規律和對主要客源國日本的媒體推廣方案；最後用銷售成果測定法和虧盈平衡點法對廣告效果進行測定和評價。
  5. Take certain of scholarship and function as guide thought, and applies the common principles of the marketing and managing largely in the specified field of design so as to make it applicable to the designers and design management

    以一定的學術性和實用性為指導思想，大量地將營銷學、管理學的普遍原理運用於設計這一專門領域，使其適用於設計人員及設計管理者。
  6. By the discussion of the " marketing ration ", the formulating principles of new stock price in the future circulating transitional period, and the conditions of changing " checking system " to " registry system ", it emphasizes the marketing construction of new stock issuing system ; it emphasizes the use of marketing methods in order to improve the supply - demand relations, and balance the excessive speculation ; it emphasizes the importance of market measure in counteracting excessive speculation by effectively improving the supply - demand relation, the importance of regulating and raising the action ability of the market main body, the necessity of governmental funtion transformation and the completion of management structure in listed companies

    論文最後探討了研究新股短期價格行為對中國證券市場發展的啟示。通過對當前「市值配售」 、未來全流通過渡中新股發行價的制定原則以及實行「核準制」向「注冊制」轉變的條件的討論，強調新股發行制度改革的市場化建設；強調利用市場化手段，平衡過度投機行為，有效改善供求關系；強調規范和提高各市場主體的行為能力，切實解決政府職能轉換、上市公司治理結構完善等問題。
  7. First, while taking domestic and international trends of recreation and tourist development into account, it combines the resource advantages of recreation and tourism in fuling and then works out the possibility and necessity of developing the recreation and tourist market in fuling region with swot analysis and success qualification analysis then in line with the above analysis, it applies corresponding basic principles of marketing management to working out the initial chongqing fiesta harbor development project, which will be reconstructed to be a comprehensive recreation and tourist resort blended with " ancient ba empire city, recreational sports, recreational entertainment, conference center with hot spring and villa region with hot spring "

    1 、首先從國內外休閑旅遊發展的趨勢，結合涪陵地區休閑旅遊的資源優勢，運用swot分析方法和成功條件分析方法，得出涪陵地區開發休閑旅遊市場的可能性和必要性。 2 、然後根據上述分析，運用相關的市場營銷管理的基本原理初步設計出重慶假日港灣開發項目，將其打造為集「巴國古城、休閑運動、休閑娛樂、溫泉會議中心、溫泉別墅區」五位一體綜合性的休閑旅遊勝地。 3 、最後從市場營銷的角度，投資管理的角度，風險管理的角度對項目進行了初步的論證，得出結論。
  8. Therefore, it is very important to study the marketing strategies especially the sale management strategy of retail business. on the basis of analyzing macro and micro marketing environment and the strength and weakness of a franchise chain company, lanzhou hongsheng retail co., ltd, this paper applies fact - oriented and data analysis approaches, applying marketing theory, motivation theory, the theory of corporation culture construction and principles of supply chain management, puts forward the extended sale management strategy of the company

    本文在對蘭州hs百貨有限公司目前面臨的市場營銷宏觀、微觀環境以及公司本身的優勢、劣勢進行全面分析的基礎上，運用市場營銷理論、供應鏈管理理論、激勵理論、企業文化建設理論，採用實證研究與文獻研究相結合的方法，理論聯系實際，針對hs公司銷售增長率明顯下降的趨勢，尋找產生問題的原因，並在分析問題的基礎上，提出了hs公司廣義的銷售管理總體思路、目標和整套方案。
  9. The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation

    第一部分，採用寫實的手法，詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例，提供了該公司在營銷過程中面臨的真實數據與資料，包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等，並介紹了該公司針對這些條件進行的營銷具體運作過程；第二部分，運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論，對案例進行了系統分析，總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。
  10. Abstract : based on the cases from home and abroad, the article lists seven principles of enterpriser marketing and the means to prevent the seven major traps

    摘要：綜合國外、國內的若干實例，提出了企業家營銷的七大要領，以及要防止陷入的七大誤區。
  11. According to the basic requirements of the principles of demand orientation, competition orientation and accurate positioning in modern marketing theories, the governments in western china should keep well informed of the demands of investors, strengthen regional environment characteristics and advantages, identify regional development positioning, and attract investors through quality public goods

    根據現代營銷理論中需求導向原則、競爭導向原則和準確定位原則的基本要求，西部地區政府在招商引資時應充分了解投資者需求，強化地區環境特色與優勢、明確地區發展定位，以優質的政府公共產品吸引投資者。
  12. ( l ) it was pointed out that the ecological agriculture integration system should integrate the ecological production, the ecological processing and ecological marketing into vertical industry chain and network by the principles of ecological link and longitudinal joint, and the evolution to realize ecological agriculture integration in china was to develop non - pollution food, green food, and organic food stage by stage. the evolution path to develop ecological agriculture in china gradually was also the effective and practical path fitted to the situation of china to realize the connection of tracks with the international criterion. ( 2 ) two development models of ecological agriculture integration were summed up

    本文通過理論與案例相結合的研究，取得了如下結果：理論研究結果： （ 1 ）提出了生態農產品生產、生態農產品加工和生態農產品銷售縱向連接的產業化體系；生態耦合與縱向連接相結合的設計原則；生態農業產業化動力是可持續的消費需求； 「安全?綠色?有機」金字塔體系與國際接軌的生態農業產業化途徑； （ 2 ）總結了「主導產業帶動型」和「龍頭企業帶動型」兩種生態農業產業化發展模式； （ 3 ）歸納了標準化、企業化、層次化、品牌經營、科技支撐以及政策措施和組織保障等保障體系，指出生態農業產業化保障體系是生態農業產業化體系的有機構成和重要支撐。
  13. Presuming you know the principles of affiliate marketing, you still will be confronted with a lot of questions

    即使你對會員行銷的原則了如指掌，你仍然會碰到許多問題。
  14. On the base of these principles and methods or the logical process, we provide some general policies of marketing channels for people in marketing practice to refer to. this dissertation has six sections. introductory introduces ces the background, objective, methods, theory bases and limit of research ; the first chapter is simple review on the theories and models ; the second chapter is the analysis of the basic aspects of marketing channels, including channels structure, channels " behaviors and the effect on the both, which comes from the computer information system ; the third chapter provides a mechanism of policies " choice of marketing channels ; the forth chapter provides some policies conclusions ; the final section simply criticizes this dissertation, including contributions, defects ect

    本文分六部分共四章，導言部分介紹本文的研究背景、目的、方法、研究的理論基礎及限制條件；第一章對現有的產品生命周期理論和模型進行簡單回顧並作出一些評價；第二章對渠道結構、渠道行為及計算機信息系統對營銷渠道結構和行為的影響等營銷渠道的三個基本問題進行分析；第三章提出不同產品生命周期階段營銷渠道政策的選擇機制，這個選擇機制實質上也是消費者行為和競爭者行為在渠道選擇中的一個均衡過程；第四章實際上是政策結論的部分，所提出的一般性渠道政策建議是渠道政策選擇機制合理的邏輯結果；文章的最後一部分是筆者自己對文章所作的一些簡要評價：包括文章的貢獻、缺陷等，並指出在這一領域中未來的研究方向。
  15. Main areas of interest and research : principles of marketing, buyer behavior, marketing strategy, marketing management etc

    主要研究和教學領域：市場營銷學原理、買者行為、市場營銷戰略、市場營銷管理等
  16. The theory of market segmentation stems from philip cottelle ' s marketing interest theory ; the principles of target market selection are based on michael porter ' s competition model of five forces and swot analysis ; the theory of market positioning evolves from a1 ries and jack trout ' s new positioning theory of " paying attention to the consumer " to " paying more attention to the competitor "

    科特勒的銷售利益論，而目標市場選擇的原則是基於邁克爾波特的五力競爭模型和swot分析，市場定位的觀點是在里斯和特勞特新定位理論的「請注意消費者」的基礎上發展為「請再注意競爭者」的觀點。
  17. The former do it from the market modek basicly running machine - processed and basic principles of market economy use in the higher education. the later do it from the base of expounding the marketing ' s basic theories and bringing forth new ideas the environment of the higher education market from the internal and external marketing

    前者從高等教育的市場模式、基本運作機制、以及市場經濟的基本原則在高等教育中的應用來構建；後者在闡述市場營銷基本理論的基礎上，在優化高等教育市場營銷環境的基礎上，從內、外部市場營銷去談如何應用於高等教育。
  18. Based on china " s market environment as the research background, the author sets out to con - duct researches respectively on the marketing philosophy, principles of marketing strategy, selection of marketing channels, products, pri ?, distribution, promotion, etc. they are currently adopted in the steel enterprises

    文章以我國的市場環境為背景，分別研究鋼鐵企業的營銷理念和營銷策略的原則、途徑選擇、產品、價格、分銷、促銷等內容，並對產品、價格、分銷、促銷等理論的應用進行了實際研究。
  19. An understanding of the principles of marketing is also required

    同時要求有一個對市場規則的深入了解。
  20. Principles of marketing

    市場營銷導論
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