psychology of consumers 中文意思是什麼

psychology of consumers 解釋
消費者信心
  • psychology : n. 1. 心理學。2. 心理。3. 心理學論著；心理學體系。
  • of : OF ＝Old French 古法語。
  • consumers : 消費者
  1. Consumer psychology : from the perspective of the auto car consumers " psychology analysis, we concluded that our residents " view about the auto car consumption is relatively conservative, and it will take a long time to change

    此外也對道路交通等基礎設施的投資及轎車進口問題對轎車需求構成的影響作了定性分析。從轎車消費心理分析來看，我國居民的轎車消費觀念還比較保守，轉變觀念還需要較長一段時間。
  2. Form vision and feeling psychology is the bridge which connects products designer to consumers. the paper accepts the theory of gestalt psychology and sums up several methods used to design electric products used in house

    形態視知覺心理是溝通消費者與產品設計師橋梁，論文采納了格式塔心理學原理，運用形態視知覺心理歸納、總結了家電產品造型設計的幾種方法。
  3. With the development of advertising theories and psychology, people have learned more knowledge about how advertising affects consumers. basing on how advertising works, this paper analyzed the process how consumers actually " feel " and " think ", the mental effects including framing perception, organizing memory, enhancing experience and brand attitudes, then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model

    本文從廣告影響消費者的過程出發，分析了消費者在接觸廣告后廣告信息對于消費者心理效果的影響，這些影響主要體現在感知、回憶、提升經驗和對于廣告品牌態度的變化方面，它們之間又有相互的影響關系；初步構建了廣告影響消費者的心理效果概念模型，該模型同時反映出了各結構變量之間的因果關系；然後，在概念模型的基礎上嘗試建立了測量廣告心理效果的結構數量模型。
  4. Abstract : wear psychology and consumer ' s demands of middle - aged and old people are analysed from psychology, physiology, social culture and living environment. garment markets of middle - aged and old people is regarded as a great potential market. to develope suitable products, to forst the middle - aged and old garment markets, the wear demands of middle - aged and old consumers should be further investigated

    文摘:從心理、生理因素，社會文化和生活環境等方面分析了中老年人的著裝心理和消費需求，認為中老年服裝市場有著巨大的發展潛力，應深入研究中老年消費者的著裝需求，開發適銷對路產品，培育和開拓中老年服裝市場
  5. Wise consumers read magazine advertisements and watch tv commercials, but they do this with one advantage : knowledge of the psychology behind the ads

    聰明的消費者看雜志廣告，看電視廣告，但他們這么做只有一個目的，就是要了解藏在廣告背後的心理狀態。
  6. ( 4 ) identify the railway passengers " current needs accurately and precisely through the research on consumer behavior which helps to forecast their potential needs, understand those target consumers better, and position, segment the market in a scientific way. provide the consulting service in the view of consumer psychology for east china railway enterprise ' s marketing strategy and tactics

    通過消費者特徵的研究，更精細和準確地識別消費者的現實需求，預測消費者的潛在需求，更好地識別目標消費者，科學地進行目標市場定位和細分市場，為市場營銷策略的制定提供消費心理學的咨詢與指導。
  7. Therefore, the enterprises need to make a study on the consumers ’ psychology and behaviors under the network environment to understand the factors influencing customers ’ satisfaction, and establish the index system of network customers ’ satisfaction which is based on the characteristics of the consumption on network. the enterprises should improve the electronic commerce achievements and promote the positive self - development according to the theories of the customer satisfaction

    然後，筆者在總結和研究一般性企業和b2c電子商務企業的顧客滿意度模型的基礎上，提出了自己的b2c電子商務企業的顧客滿意評價指標體系，並介紹了確定最終評價指標的后續步驟:指標預調查、統計分析與析取，以一個實例說明了運用因子分析提取最終評價指標的過程。
  8. Starting with the analysis of the potential consumers, part iii dwells on the psychology and action of consumers, to determine how to fulfill the consumers " requirements

    第三部分從分析目標消費者的真實需求入手，對消費心理與消費行為進行分析，以此確定應如何滿足消費者的需要。
  9. In order to break through the disadvantage of traditional theory, the thesis bring forward the layer index analysis ( lia ), including the consumer ’ s psychology, advertising psychology, stp tactics. at first, we should set the coordinate axis layer index which make certain the direction of advertising. second, we aim at the targeted consumers to analyze the media arrive, advertising arrive, mind change, purchasing behaviors through the quadrant layer index

    為突破傳統理論的不足，本文提出層級指標分析，從消費者的消費心理、廣告心理，運用stp戰略，加以系統地分析和整理，首先得出針對目標顧客的坐標軸層級指標，確定廣告製作和投放的方向和目標；然後再針對具體目標顧客的廣告接受心理和媒體接觸習慣，按照媒體到達、廣告到達、心理改變、購買行動進行象限層級指標的分析，從而準確把握廣告的投放效果，為企業的品牌提升和營銷戰略實施有效的配合。
  10. This article analyzes middle - aged woman ' s clothing consumption behavior from the view of consumers ' consumption psychology, studying on some pertinence problems about fashion display of middle - aged suit - dress

    摘要從消費者的消費心理角度出發，分析了中年女性的消費心理特點和行為，有針對性地探討了中年女裝陳列的一些問題。
  11. With competition increasing and the trend of product homogeneity, consumers pay more attention to the function of psychology satisfaction than to the sole product function satisfaction. therefore the experience economy emerged and the mining of the consumer latent need has become more and more important

    隨著市場競爭的日益激烈，以及產品的同質化傾向越來越嚴重，消費者對于產品的要求，已不僅僅停留在滿足功能需求上，他們越來越重視產品對心理需求的滿足上，體驗經濟由此而凸現。
  12. Taking travelers in qinhuangdao as object of study, this article studies tourism consumers ' need and psychology, and analyzes attractive factors of coastal resources, tourists ' choice of coastal scenic point and traveling service

    本文以秦皇島旅遊者作為研究對象，通過問卷調查分析了旅遊者體驗大海的旅遊動機、對于安全需要的重視程度等消費心理；對海濱資源的吸引力因素和旅遊者對海濱類景點和旅遊項目的選擇情況以及購物偏好進行了分析。
  13. Influences of decision - making psychology of consumers on persuasive strategies of sports product advertisement

    消費者購物決策風格的實證研究
  14. When appraising japanese electrical home appliances brands, sun weimin, the vice president of suning appliance expressed that : " today ' s consumers no longer had that psychology of worshipping japanese brands in the eighties of last century

    蘇寧電器副總孫衛民在評價日資家電品牌時表示： "如今消費者對于日資品牌已不再有上世紀80年代那種崇拜心理，與韓資、歐美甚至部分國內家電相比，日資家電顯然已處於劣勢。
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