second order consumer 中文意思是什麼
second order consumer
解釋
二次消費者-
According to the structural model, positiveness of consumer prior expectations of the sponsoring brand regarding its altruism orientation and perceived persuasiveness of evidences communicated by the sponsoring brand regarding its altruism orientation are found to be exogenous constructs that generate juxtaposing effects, mediated by the three causal dimensions of the sponsoring brand ' s sponsorship behavior in the first order and dispositional of sponsor motivations in the second order, on perceived sponsor sincerity which is designated as the terminal endogenous construct of the model
根據此實證結構模型顯示，消費者對贊助品牌利他倒像先前期望之正向性，與贊助品牌所傳播關于其利他導向證據被知覺之說服力，乃是被知覺之贊助者誠意此一終極內衍變項之並列外衍變向；消費者對贊助品牌之贊助行為之三個因果歸因構面以及對贊助者動機之內在本質歸因，分別為第一序與第二序之中介內衍變項。 -
It satisfy the consumer ' s mutlimedia application based on web like : video order prog, long - distance education electroncial commence etc. the essay comprises six parts, the first section introduces the utilization and development of the multi - media, regarding the current situatuion of our country ' s on - line education, points out the definite trend of the multi - media data transmission, the second part describes the basic protocol, technology and theory of multi - media data transmission, the third part gives brief introduction to the principles and compression methods of the dealing with multi - media data, the fourth section devises and realizes a complete set of stremline media server, the fifth part discusses qos under the condition of internet, the sixth part looks forward to the development of the streamline media technology
本文介紹了多媒體數據傳輸的基礎知識，結合科通教學平臺的開發，實現了局域網環境下的多媒體課件的傳輸，並對該系統的進一步改進提出架構流媒體服務器的方案，將用於滿足用戶需要更多基於網路的多媒體應用，如視頻點播、遠程教育、電子商務等。本論文分為七個部分。第一部分介紹了多媒體技術的應用與發展，針對我國網路教學的現狀，指出多媒體數據傳輸的必然趨勢。 -
In order to break through the disadvantage of traditional theory, the thesis bring forward the layer index analysis ( lia ), including the consumer ’ s psychology, advertising psychology, stp tactics. at first, we should set the coordinate axis layer index which make certain the direction of advertising. second, we aim at the targeted consumers to analyze the media arrive, advertising arrive, mind change, purchasing behaviors through the quadrant layer index
為突破傳統理論的不足，本文提出層級指標分析，從消費者的消費心理、廣告心理，運用stp戰略，加以系統地分析和整理，首先得出針對目標顧客的坐標軸層級指標，確定廣告製作和投放的方向和目標；然後再針對具體目標顧客的廣告接受心理和媒體接觸習慣，按照媒體到達、廣告到達、心理改變、購買行動進行象限層級指標的分析，從而準確把握廣告的投放效果，為企業的品牌提升和營銷戰略實施有效的配合。 -
Second order consumer
二次消費者
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