service marketing 中文意思是什麼

service marketing 解釋
服務營銷
  • service : n 塞維斯〈姓氏〉。n 1 服務；工作；公務；職務；事務；業務；行政部門（人員），服務機構（人員）。2 ...
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. The service quality of customer aesthesia is the important content of service marketing, playing an increasingly important role in the development of primary industry, the secondary industry, especially the tertiary industry

    顧客感知服務質量是服務營銷的重要內容，在第一產業、第二產業、尤其是第三產業的發展中起著日益重要的作用。
  2. Chapter no. 6 teel you the core of thoughts - lead for airlines is that airline shall make it clear that the basic aim of the service marketing is customer satisfaction ( cs )

    國內航空公司的現狀發人深思。優秀的服務營銷不僅僅是取得和保持競爭優勢的武器，更是航空公司賴以生存的技巧。
  3. The third chapter gives you the concept and basic contents of the airline service marketing. next you ? l learn 7ps essential marketing factors ? combination in details for air passenger transport service, including product, price, place, promotion, people, physical evidence and process. the continuous part will teach airlines how to formulate and carry out the air passenger transportation marketing ? strategy and competition combination strategy

    第三章提出航空公司市場營銷的定義和基本內容，詳細論述了航空客運的產品（ product ） 、價格（ price ） 、分銷（ place ） 、促銷（ promotion ） 、人員（ people ） 、有形展示（ physicalevidence ）和過程（ process ） 7ps的要素組合；進而描述航空公司如何制定、實施航空客運市場的營銷戰略和競爭組合戰略。
  4. The author suggested that the szg corp would developed the drugstore chain scale gradually, especially on the immanent scale ; enforcing the building schema of brand differentiation and improving the brand acceptability ; the main problems in the drugstore chain brand marketing, such as pricing tactics, merchant diversification, service marketing, manufacturing and selling the own line of drug products, combining the store sales and no store sales, building the public relations, and then proposed the single drugstore how to do in the brand marketing

    最後，作者根據相關理論和實際經驗，在時珍閣連鎖藥店經營發展中提出以連鎖品牌的建設為重點的連鎖藥店發展思路，穩步發展連鎖規模，特別是注重內涵式規模的發展；實施差異化品牌建設方案，提高企業品牌的美譽度；在連鎖藥店的品牌營銷中注意價格策略、多元化經營、服務營銷、自有品牌產品的發展、有店鋪與無店鋪營銷的結合、公共關系的建設等幾個方面，同時提出了單個藥店進行品牌營銷的多種方法。
  5. Therefore, with an analysis of abc ' s present service marketing, employing the qualitative and quantitative approach, making use of the most advanced marketing theory, this paper is intended to analyze and study abc ' s service marketing strategies, concluding that the idea of customer - centredness is to be well developed and that marketing strategies is to be employed widely. moreover, abc ' s business should, taking the traditional 4p strategy as its base, the new 4p strategy and 3r strategy in service marketing as its two wings and 4c strategy as supplement, form an efficient group of marketing strategies to guide abc ' s business, so as to establish a new and creative marketing mechanism as well as to bring about a new idea. abc will never succeed unless it adopts the above - mentioned marketing strategy

    鑒於此，本文從農行的業務營銷現狀著手，通過定性和定量的方法，借用當今最先進的市場營銷理論，吸收眾家之長，系統考察、分析、研究了農行的營銷策略，認為農行必須牢固樹立以客戶為中心的經營理念，大力採用市場營銷策略，要以傳統4p策略為基礎，以新4p策略和服務營銷3r策略為兩翼，以4c策略為擴充的營銷組合策略來指導農行業務產品營銷，建立營銷創新機制，轉變觀念，只有這樣農業銀行才能早日走出困境，屹立於世界金融之巔。
  6. According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development

    案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。
  7. Is known by every online game player. to give our players and partners more fun and more services, we ve established relative function dept. like news center, game zone, multimedia, email, customer service, marketing, bbs, player club, tech etc. to have fun, to realize your dreams, join

    是每個網路游戲玩家都很熟悉的游戲門戶網站，建立了包括新聞中心、游戲專區、視聽中心、網吧聯盟、 vip信箱、簡訊中心、會員服務、外聯活動、聲訊平臺、游戲論壇、玩傢俱樂部、技術支持等部門，為廣大的游戲玩家和合作夥伴提供良好服務。
  8. From the view of service marketing, this paper discussed shipping marketing mix, some new point of view is brought forward

    其次，航運企業提供的是一種服務產品，相應的其航運市場營銷屬于服務營銷的內容。
  9. When you see the service as one kind products of enterprise, it is necessary to be studied how this intangible products to be managed and ran, how it follows customer - guild to set up service marketing strategy and what factors are key succeed points for service product

    當前，隨著市場競爭的加劇，服務的重要性日益突出，把服務作為企業的一種「產品」 ，有必要研究這種無形產品的管理、運行、顧客導向的營銷策略和營銷成功要素。
  10. The dissertation impersonally analyze macro and micro economic situation in china, especially for chengdu city, which is the foundation of effective marketing & sell project. 2. the theory is on the basis of three main ideas : 1 theory of " 7p " : service marketing includes 7 variables, which represent production, price, distribution, promotion, and people, process of service, presentation as well

    本文著重探討了以下幾個問題： 1 、客觀分析了中國國內，特別是成都市場的宏觀和微觀經濟環境，這是制定一個有效的營銷方案的基礎； 2 、本文的理論基礎基於以下三點： 「 7p 」理論：服務營銷包括7種變量組合，即在傳統的產品、價格、分銷渠道和促銷組合之外，還要增加「人」 、 「服務過程」 、 「有形展示」 3個變量，從而形成7p組合。
  11. Discussing the points in the paper with the experience of mine when i took part in the project planning in tian xiang building during the studying process. analyzing the background and base of upgrading the level of management using the analyzing tools : pest and swot in the analyzing environment. using the tool 4p in the ascertaining the orientation and marketing strategy. when studying how to level the service, using the service marketing and management theory. according to the special aspect of service, adding the 3p ( stuff, showing and

    在研究過程中，結合了親身參與的天祥大廈項目實際案例策劃的經驗，生動形象地論述了文章中的論點;在環境分析中，運用了pest和swot分析工具，分析了提升經營管理水平的背景和基礎;在定位和營銷策略的確定中，應用了營銷組合工具（ 4p ） ;在研究如何提高服務水平時，運用了服務營銷和管理理論，根據服務的特殊性，在營銷組合中增加了3p （人員、有形展示、過程） 。
  12. According to the analysis of present circumstance and problem about the service market of certified public accountants, based on the tools of service marketing theory, combined with the character of certified public accountants industry, this paper provides general marketing strategies for certified public accountants firms, including market orientation strategy, product strategy, price strategy, promotion strategy, human resource strategy, service process strategy and physical evidence strategy

    摘要本文通過對注冊會計師服務市場現狀和問題的分析，以服務營銷理論為理論工具，結合注冊會計師行業的特點，提出了會計師事務所的一般營銷策略，包括市場定位策略、產品策略、價格策略、促銷策略、人員策略、服務過程策略及有形展示策略等。
  13. Analyzes service marketing method of library

    淺談圖書館信息服務市場營銷
  14. Briefly on internet service marketing of telecom corporation

    淺談電信企業網際網路業務營銷
  15. Service marketing of library knowledge service

    圖書館知識服務的服務營銷
  16. And the market of mobile communication service supply will be influenced after china joins the wto. facing these problems that exists in smcc ' s marketing, and according to fact situation, i completely analyzed smcc ' s marketing environment and competitive pattern, deeply investigated the market business and challenge faced by smcc. on the basis of mobile products or service ' s features, combined with national & international research about marketing and service marketing, i achieved conclusion as following : 1

    並依據移動產品和服務的特點，結合國內外市場營銷和服務營銷的相關研究，得出了下列結論： 1 、四川移動通信公司當前實行的以發展新用戶為主的擴張型營銷策略已不適應移動市場競爭的需要； 2 、四川移動通信公司要在市場競爭中保持明顯優勢，只有從服務入手，全面實行以維系客戶為目標策略的移動服務營銷。
  17. Michelin china case was adopted by strategy : winning in marketplace 2nd edition published by mcgraw - hill, and " cosmetic surgery in china : the market for laser resurfacing " case was adopted by service marketing in china published by prentice hall. dozens of leading business schools including insead, iese, oxford, hkust and tsinghua are among our customer list. some ceibs cases have been published in ceibs link, hbr china, business management review, pku business review, etc

    中歐案例已獲得廣泛認可和眾多商學院教授的歡迎：米其林中國案例獲得2005中國人力資源實戰案例金獎整形美容外科在中國：激光美容市場案例被收錄到prentice hall出版的service marketing in china一書米其林中國案例被收錄到mcgraw - hill出版的strategy : winning in marketplace一書insead iese牛津大學香港科技大學清華大學等幾十所國內外頂尖商學院都選擇採用中歐案例作為教學素材。
  18. Under the push of the above two factors, the development of service industry has shown a new tendency : service industry has been taking a leading place step by step, while service marketing has become the subject of marketing activities of enterprises

    在知識經濟和經濟全球化力量的推動下，世界服務業的發展出現了新的趨勢，服務業己在經濟活動中逐步取得主導地位，服務營銷也就成為了企業市場營銷活動的主題。
  19. In the second place, the thesis raises respectively the countermeasures for enterprises in china in terms of the mam features of globalization, internet and continuity in new economy with the aim of international marketing, online marketing and green marketing etc. finally, the thesis brings respectively up with development countermeasures for enterprises in china aiming at other marketing innovation in theory and practice in new economy, such as service marketing, knowledge - based marketing, imc and relationship marketing etc. the full passage falls into six categories : the meaning, general situation of domestic and international research and research methods for the entry new economy and marketing innovation globalization and international marketing network and online marketing continuity and green marketing marketing innovation in theory and practice in new economy postgraduate : wang duchun major : agricultural economic management supervisor : prof. liang xueqing

    本論文首先分析了新經濟的內涵、特徵，以及新經濟對傳統營銷的沖擊，並結合營銷創新的概念，總結了新經濟時代營銷觀念創新、營銷組織創新、營銷策略創新和營銷創新要注意的問題。然後，分別就新經濟的全球化、網路化、持續化等主要特徵所針對的國際營銷、網路營銷、綠色營銷等方面，提出中國企業的創新對策。最後，針對新經濟條件下其它的營銷理論創新與實踐創新，如服務營銷、知識營銷、整合營銷、關系營銷等，分別提出中國企業的發展對策。
  20. The service marketing of china telecom industry

    提高我國電信業的服務營銷水平
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