service marketing and management 中文意思是什麼

service marketing and management 解釋
服務行銷與管理
  • service : n 塞維斯〈姓氏〉。n 1 服務；工作；公務；職務；事務；業務；行政部門（人員），服務機構（人員）。2 ...
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • and : n. 1. 附加條件。2. 〈常 pl. 〉附加細節。
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. Basing on the government s support and our effort for these years, the output has gradually increased from 800 ton in 1994 to 3000 ton in 2000. especially in 1999, the company invested 2. 8 million yuan rmb emphasizing in technical reform, and set up a neodymium and samarium grouped separation production line to produce a new serious products of low - zinc and low - magnesium rare earth chloride. now the company formed a complete set of service system production to marketing. presently our products has saled covering shandong, shanghai and jiangsu province etc. the company totally possesses 7 million yuan of fized assets and 6 million yuan of circulating capital, and a steady and experienced technical and management team including 2 senior engineer, 3 engineers and 5 other technicians

    1999年以來加大了技術改造，新投入280萬元建成了釹釤分組線一條，生產低鋅、低鎂氯化稀土。 2000年追加技改投資580多萬元，建成了3000噸萃取分離線，可生產稀土系列產品。企業現有固定資產1480多萬元，流動資金1000多萬元，高級工程師5名，工程師3名，大中專專業人才20餘名。
  2. But it is not an easy thing for china telecom industry to implement crm through the conversion of management concept from ‘ product - centric ’ to ‘ customer - centric ’ inexplicit marketing 、 sale and service, separate and scattered customer information and integration to boss are all problems puzzling these companies

    營銷、銷售和服務職能不清、客戶信息分散且不完整以及客戶關系管理與原有boss在業務上的集成都是困擾電信業實施客戶關系管理的一些問題。
  3. ( 2 ) for the implement of marketing strategy, this paper analyses competition structure and competition characters zgcc is confronting with, surperiority and inferiority, existing opportunity and threat, customer group characters of zgcc etc ; puts forward that different marketing strategy should be used for the different customer and establishes project of customer satisfactory degree questionary ; brings up a series of countermeasures and measure steps by adjusting of marketing channel, establishing relation marketing and service in the aspect of customer relationship management

    （ 2 ）針對營銷戰略的實施，本文分析自硬公司面臨的競爭格局、競爭特點、本企業的優勢與劣勢、存在的機會與威脅、企業的客戶群特徵等等。提出了針對不同的客戶實施不同的營銷策略以及建立客戶滿意度測試模式方案。運用客戶關系管理理念對營銷渠道的調整、關系營銷的建立、客戶服務提出一系列的對策和措施。
  4. This article first analyzes the development ' s situation of chinese medical apparatus industry, and probes into the connotation of crm, then explain in detail the marketing features and main marketing model of medical apparatus industry, and existing problems in the marketing, sale management and customer - service receipt management of medical apparatus companies as well as the needs of crm of them, then proposes the crm plan, and last make tianjin baina medical apparatus company for example, carry into demonstration research, substantiate necessary and feasibility of implementing crm in medical apparatus companies

    該文章首先分析了我國醫療器械行業的發展現狀；接著探討了客戶關系管理的內涵；然後文章詳細分析了醫療器械行業的營銷特徵、主流營銷模式和醫療器械企業在市場營銷、銷售管理和客戶服務前臺管理中存在的問題，導出了醫療器械企業對客戶關系管理的需求，提出了我國醫療器械企業的客戶關系管理解決方案，最後以天津百納醫療器械公司為例，進行實證研究，證實醫療器械企業實施客戶關系管理的必要性和可行性。
  5. Depending on the latest it and advanced administrative idea and model, and adopting the most advanced invented mode of production, the links of designing, manufacturing and marketing and essential factors of technology, management and person are harmonized and integrated together. depending on the r d in electron chemicals, metal catalysts and noble metal salts, and advantage in market information, sunhu brand and technology, we are trying to provide special demanding products and the best individualized service for our customers

    公司以專用化學品的生產經營為核心，通過對專用化學品精細化工品以及各種醫藥中間體的研發配製和委託加工，力爭成為在中國甚至國際化工市場上能夠為不同的領域生產廠家，各種用途和加工工藝提供特定的化學品及個性化經營服務的專業公司。
  6. Depending on the latest it and advanced administrative idea and model, and adopting the most advanced invented mode of production, the links of designing, manufacturing and marketing and essential factors of technology, management and person are harmonized and integrated together. depending on the r & d in electron chemicals, metal catalysts and noble metal salts, and advantage in market information, sunhu brand and technology, we are trying to provide special demanding products and the best individualized service for our customers

    公司以專用化學品的生產經營為核心，通過對專用化學品、精細化工品以及各種醫藥中間體的研發、配製和委託加工，力爭成為在中國甚至國際化工市場上能夠為不同的領域、生產廠家，各種用途和加工工藝提供特定的化學品及個性化經營服務的專業公司。
  7. According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development

    案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。
  8. Expectation the future, we believe that we resort the leather and bag development production, marketing management and service experience, and the enterprising and mutual benefit team spirit, polovillae leather co., ltd and underneath brand of the development will certainly create a greater brilliancy

    展望未來，我們相信，憑籍自身多年皮具、包類產品的開發生產、營銷管理和高效服務的深蘊經驗，以及銳意進取、互助互利的合作精神，保羅威特公司以及旗下品牌的發展一定會創造出更大的輝煌！
  9. With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc

    本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。
  10. With 20, 000m2 of floor area, 100, 000m2 of building area, including a product exhibition and trading center combining exhibition, business negotiation and business meeting, a enterprise service center for one stop service combining base management, industrial and commercial and administration, customs, tax affairs and trading, a r & d center for mould technology combining mould manufacturing technology research and development, test and inspection, consultation and enterprise technical service, a mould technology training center for training professional people including senior technical staff, senior sales and marketing staff and senor technicians, and an information service platform combing the synergetic data exchange and corporations interaction to achieve cad / cam / cae / capp, electronic commerce, “ corporation database of mechanical industry ”, “ database of mechanical and electrical products ”, “ database of talents resource for mechanical industry ”, “ database of experts brain for mechanical industry ” as well as providing public information to the enterprises in the base

    佔地面積2萬平方米，建築面積10萬平方米，包括集產品展示、貿易洽談、商務會議於一體的產品展示交易中心；集基地管理、工商行政、海關、稅務、經貿等一站式服務的企業服務中心；集模具製造技術研究開發、檢測、咨詢、企業技術服務於一體的模具科技研發中心；用於培養培訓高級工程技術人員、高級營銷管理人員、高級技術工人等專業人才的模具技術培訓中心；集實現cad / cam / cae / capp的異地協同數據交換和企業間的交互、電子商務、 「機械行業企業數據庫」 、 「機電產品數據庫」 、 「機械行業人才資源庫」 、 「機械行業專家腦庫」於一體並為基地企業提供公眾服務的信息服務平臺。
  11. Discussing the points in the paper with the experience of mine when i took part in the project planning in tian xiang building during the studying process. analyzing the background and base of upgrading the level of management using the analyzing tools : pest and swot in the analyzing environment. using the tool 4p in the ascertaining the orientation and marketing strategy. when studying how to level the service, using the service marketing and management theory. according to the special aspect of service, adding the 3p ( stuff, showing and

    在研究過程中，結合了親身參與的天祥大廈項目實際案例策劃的經驗，生動形象地論述了文章中的論點;在環境分析中，運用了pest和swot分析工具，分析了提升經營管理水平的背景和基礎;在定位和營銷策略的確定中，應用了營銷組合工具（ 4p ） ;在研究如何提高服務水平時，運用了服務營銷和管理理論，根據服務的特殊性，在營銷組合中增加了3p （人員、有形展示、過程） 。
  12. Finally, based on studies of the last 20 years development and current situation, utilizing the statistic information, we have planned the development stage and strategic guiding ideas, implementation steps and measure ( lay emphasis on service quality and customer satisfaction, external marketing and management, etc. ) of international tourism development in china

    因此，在旅遊業中，服務營銷理論的研究、應用以及對實踐操作的探討成為當務之急。如何吸收和消化西方旅遊業服務市場營銷理論，加強對我國國際旅遊業服務營銷的研究，提高管理人員把握和應用這些理論與技巧的能力，無疑是具有十分重要的意義。
  13. It should select several classical itineraries, establish secured service systems extending to conference service, reduce the total number of management personnel at lhasa headquarters, increase marketing personnel, and establish representative offices in beijing, shanghai and guangzhou. xta should try to establish a cooperative relationship with government offices, universities, labor unions, communities and by direct marketing and profit sharing

    選擇幾條最經典的線路，建立確保安全性的和向會務延伸的服務體系，壓縮拉薩本部的管理人員，擴大營銷隊伍，設立北京、上海、廣州代辦處，以直郵廣告和直接營銷為主，重點對這些城市的政府、高校的辦公室、工會、學會等部門負責人進行接觸，採取分利的手段，爭取建立合作關系。
  14. Michelin china case was adopted by strategy : winning in marketplace 2nd edition published by mcgraw - hill, and " cosmetic surgery in china : the market for laser resurfacing " case was adopted by service marketing in china published by prentice hall. dozens of leading business schools including insead, iese, oxford, hkust and tsinghua are among our customer list. some ceibs cases have been published in ceibs link, hbr china, business management review, pku business review, etc

    中歐案例已獲得廣泛認可和眾多商學院教授的歡迎：米其林中國案例獲得2005中國人力資源實戰案例金獎整形美容外科在中國：激光美容市場案例被收錄到prentice hall出版的service marketing in china一書米其林中國案例被收錄到mcgraw - hill出版的strategy : winning in marketplace一書insead iese牛津大學香港科技大學清華大學等幾十所國內外頂尖商學院都選擇採用中歐案例作為教學素材。
  15. Secondly, through the survey of expert and the methodology of key success factor ( ksf ), it concludes the concrete ksfs of air product and water processing facility product. the ksfs of air product : brand name, service assurance, marketing network, large scale economic production, r & d ; the ksfs of water processing facility product : quality management, r & d, service assurance and marketing network - thirdly, through the methodology of value chain and core competence embodied with defined key success factor and main success factor, this paper analyses and evaluates the internal environment. it points out that air product has these advantages such as quality management competence, r & d competence, service assurance competence, large scale production competence, and has these disadvantages such as marketing network, brand name, cost control

    本文首先運用pest分析法和波特的五種競爭力量模型，對奧神公司的臭氧空氣系列產品和臭氧水處理工程產品所處的宏觀環境、競爭狀況進行了分析和評價，認為奧神公司產品面臨著國家產業政策扶持、不斷增長的環保需求、人們對清潔空氣和潔凈水的需求增長等發展機會，也面臨著行業市場不規范、市場競爭激烈、用戶討價還價能力強等威脅；其次，通過專家調查，運用關鍵成功因素理論，分析得出臭氧空氣凈化系列產品市場的關鍵成功因素是品牌建設、服務保障能力、營銷網路建設、規模經濟水平、產品研發能力：臭氧水處理設備市場的關鍵成功因素是質量管理能力、研發創新能力、服務保障能力、營銷網路建設；再次，運用價值鏈理論、核心競爭力理論並結合所確定的關鍵成功因素和主要成功因素對奧神公司產品所處內部環境進行了分析，認為臭氧空氣凈化系列產品擁有質量管理能力、產品研發能力、售後服務保障力、規模生產能力的優勢，同時面臨著營銷網路建設、品牌建設、成本控制能力方面的劣勢。
  16. Our growing staff includes specialists in every area of service, including product development, engineering, sales, marketing and market research, client services, and operations management. let us join our hands in bring to the world, the best product ever made

    我們公司專業生產銷售電腦耗材，製造供應電腦周邊設備，出口電腦硬體供應電腦機箱，銷售鼠標，供應鍵盤，銷售電源，供應電腦硬盤，銷售電腦光驅，供應計算機鍵盤， mp3等
  17. In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry

    第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。
  18. In the second place, the thesis raises respectively the countermeasures for enterprises in china in terms of the mam features of globalization, internet and continuity in new economy with the aim of international marketing, online marketing and green marketing etc. finally, the thesis brings respectively up with development countermeasures for enterprises in china aiming at other marketing innovation in theory and practice in new economy, such as service marketing, knowledge - based marketing, imc and relationship marketing etc. the full passage falls into six categories : the meaning, general situation of domestic and international research and research methods for the entry new economy and marketing innovation globalization and international marketing network and online marketing continuity and green marketing marketing innovation in theory and practice in new economy postgraduate : wang duchun major : agricultural economic management supervisor : prof. liang xueqing

    本論文首先分析了新經濟的內涵、特徵，以及新經濟對傳統營銷的沖擊，並結合營銷創新的概念，總結了新經濟時代營銷觀念創新、營銷組織創新、營銷策略創新和營銷創新要注意的問題。然後，分別就新經濟的全球化、網路化、持續化等主要特徵所針對的國際營銷、網路營銷、綠色營銷等方面，提出中國企業的創新對策。最後，針對新經濟條件下其它的營銷理論創新與實踐創新，如服務營銷、知識營銷、整合營銷、關系營銷等，分別提出中國企業的發展對策。
  19. The company also has a great number of interdisciplinary talents with technology, marketing and management knowledge, and abundant experiences in sales and service

    公司擁有一大批集技術、營銷、管理技能於一身的復合型專業人才，具有多年的行業營銷服務經驗。
  20. The thesis puts forward the problems existing in the company and contrives a scheme for its development on the basis of comprehensively applying theories of marketing management, service marketing and sales management combining with the diagnoses of the company

    論文綜合運用市場營銷、服務營銷、銷售管理等相關學科知識理論，結合筆者對公司的診斷，提出了本文預期解決的問題和解決方案。
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