strategic purchasing 中文意思是什麼
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By case studies, the spacial expansion modes of huge travel agencies in china mainly have purchasing - annexation mode, name - brand expansion mode, administrative transfer mode, discussed in the third chapter. the spacial expansion modes of middle travel agencies in china mainly have network - charter flight mode, authorizition chain mode, e - commerce + travel agency strategic alliance mode, discussed in the fourth chapter. the spacial expansion modes of middle travel agencies in china mainly have travel agency consortium mode ect, discussed in the fifth chapter
第三、四、五章分別對中國大型、中型、小型旅行社企業的空間擴張模式進行了實證研究，通過詳細分析典型個案企業，本文提出中國大型旅行社企業的空間擴張模式主要有收購兼并模式、品牌擴張模式、行政劃撥模式；中國中型旅行社企業的空間擴張模式主要有網路?包機模式、特許連鎖模式、電子商務網站+旅行社戰略聯盟模式；中國小型旅行社企業的空間擴張模式主要有旅遊經濟聯合體模式等。 -
In the preparation stage of m & a, after discussing the economics of natural monopolistic industry and the management system, the paper concludes that purchasing the existed wsc to enter into the local water industry is a proper strategic selection under the new management policies and gives a comprehensive index evaluating method to select the potential targets
論文分析了水務產業的自然壟斷特性及其產業管制政策，通過研究其產業組織形式和績效，說明在投資準入與水價調漲的新管制政策下，通過並購進入城市水務產業是社會資本合理的戰略選擇。 -
After that, the thesis analyses the combined supply of materials and puts forward the stress on the managemant profit for various materials by using combination purchasing technique to combine the chemical materials purchasing by liaoyang chemical fiber corporation with determination of minor chemicals as low cost and low risk non - strategic materials, additives, agents as high cost, low risk and lever effect materials, tube oil and grease as low cost and high risk and critical materials and catalyst as high cost and strategic materials. finally, the thesis describes the chemical materials purchasing process management scheme for liaoyang chemical fiber corporation and put forward the characteristics of the new process management, the measures to ensure the performance, the analysis on the economic benefits of the new process management, and draws the conclusion
再次，論文用采購組合技術，對遼化化工采購物資進行了組合，得出小化工類物資即為低成本、低風險的策略型物資，添加劑、助劑類物資即為高成本、低風險的杠桿型物資，潤滑油脂類物資即為低成本、高風險的關鍵型物資，催化劑類物資即為高成本、高風險的戰略型物資，論文對組合物資進行了分析，提出了各類物資的流程管理側重點。接下來，論文闡述了遼化公司化工采購物資新流程管理方案，提出了新流程管理的特點、保障措施，並對新流程管理進行了效益分析預測，最後得出了結論。 -
Then with the analysis of supplier selection and purchasing strategies the author concludes his new theory of supply chain management, which has a direct bearing on purchasing management, and makes an approach to such a theory, so as to discover its basic qualities that importance must not be attached to purchasing conduct, but the strategic co - operation relationship with supplier
其次，對供應商的評選和采購策略的選用作了分析，提出了基於供應鏈管理思想的新的供應商管理思路和采購策略。重點論述了供應鏈管理對于采購管理帶來的影響與變化，介紹了供應鏈管理的理論，分析了供應鏈管理模式下的采購管理的特點，就是采購管理從過去的重視采購行為向重視與供應商建立戰略合作關系轉變。 -
Secondly, basing on the theoretical analysis to the model in customers purchasing behavior and brand selection, the paper, according to the characteristics of different segment markets as well as consumption classcs, standing at the angle of enterprise, theorctically explores how to make marketing strategies in limited markets, and gives a concise as well as empirical explanation by a variety of concrete cases, guined the primary idea how the real estate enterprises builds up the marketing strategics based on adapting to the features of buyer market, the real estate the thesis uses the methods of swot etc to analyse the strategic environment and the interior factors of chongqing longjingyuan real estate businesses. in the pricing strategy, along the optional rule which customers purchase commodities for value maximization and price minimization, the paper works out the delivery value pricing method which can guarantee both the delivery value attracting customers and the profit of enterpriscs, combined with philip kotlers delivery value theory for customer
本文首先對市場營銷管理的理論，特別是房地產營銷管理的特殊性、房地產市場發展的歷史和市場營銷管理的現狀進行了分析和總結，提出了本文的研究思路和以市場為導向的戰略理論指導思想。在本文運用的理論工具的指導下，應用市場調查理論、波特模型、市場細分理論，對本課題所處的市場環境，包括重慶市房地產市場和與本課題所在地區的宏觀經濟環境、區域環境、政策環境、城市規劃、行業環境以及消費者市場的收入水平、家庭結構、消費能力、消費心理、居住偏好、生活習慣等28個指標進行調查分析，對本課題的競爭環境進行了研究，提出了與本研究項目相適宜的市場需求和市場營銷機會，確定了項目要進入的目標市場。
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