整合傳播 的英文怎麼說

中文拼音 [zhěnggězhuànbō]
整合傳播 英文
integrated communication
  • 整 : Ⅰ形容詞1 （全部在內; 完整） whole; all; complete 2 （整齊） neat; tidy; orderly Ⅱ動詞1 （整理; 整...
  • 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
  • 傳 : 傳名詞1 （解釋經文的著作） commentaries on classics 2 （傳記） biography 3 （敘述歷史故事的作品）...
  • 播 : 播名詞（姓氏） a surname
  • 整合 : commensuration
  • 傳播 : 1 （廣泛散布） disseminate; propagate; spread; （over）; diffuse; transmit; run 2 [物理學] propag...
  1. Cross - media is not only a general designation of traditional media including newspaper 、 magazine 、 books 、 open - air advertizing 、 television 、 radio 、 film and internet, but also the combination of traditional media and internet

    跨媒體不僅僅是傳統媒體（報紙、雜志、圖書、戶外廣告、電視、廣播、電影）與網路媒體的統稱，而且是傳統媒體和網路媒體的整合。
  2. Hostor will cooperation with the more than twenty associations of paper 、 printing 、 packing in nine provinces of “ 9 + 2 ” districts of coastwise, eighty famous medias will unite to announce the information to everywhere of china and every end users

    主辦單位將會同泛珠三角「 9 + 2 」區域的華南9省及港澳地區20多家紙業、印刷、包裝協會， 80多家專業主力媒體，整合各種傳媒資源，形成宣傳合力，展開全方位的立體宣傳，使本屆展覽會各種信息傳播到紙業、印刷、包裝和相關領域的每一個角落，傳播給每一個最終的專業目標用戶。
  3. The writer studies this dissertation with theory of ‘ from field imparlance to field separation ’, who researches lots of literatures and analyzes some cases. writer analyzes the status of quo and the causes of formation. it stares us in the face that we should know the actuality of social responsibilities of media, and construct theory which adapts to china as soon as possible

    本文運用社會哲學的相關理論，在對大量文獻進行整理和研究基礎上，結合典型案例分析，試圖通過對我國新聞傳播事業實踐過程中媒體社會責任現狀及成因的分析，提出具有社會哲學價值支持的新聞傳播媒體社會責任履行的原則以及機制。
  4. Since its establishment, 100 ] in the enterprise, brand development strategic planning, marketing integration to promote planning and communication, more like design ( corporate image, brand image, product image ), ci force, vi design, logo design, packaging design, arts design, graphic design, commercial space design, advertising images shadow areas to provide clients with high quality professional services

    成立至今，壹佰佳在企業、品牌發展戰略規劃、行銷整合推廣規劃與傳播、形象規劃設計（企業形象、品牌形象、產品形象） 、 ci導入、 vi設計、標志設計、包裝設計、畫冊設計、平面設計、商業空間設計、廣告攝影等領域致力於為客戶提供高水準的專業服務。
  5. By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research

    接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。
  6. Presents the model proposed for analyzing the vibration characteristics of shrouded blades and their calculation method by employing a wave propagation theory and modal synthesis technology coupled with a finite element method from the view point it is possible not only to conduct frequency modulation of the shrouded blades of a gas turbine, but also to utilize the friction effects between them to dissipate energy, thereby attaining the aim of vibration alleviation, as shrouded blades have been widely used in the design of high - speed turbomachinery, such as modern gas turbines and steam turbines, and with the shrouded blades forming an integral whole in a centrifugal force field, the vibration characteristics of the whole ring of blades are different from those of a single isolated blade, and this makes it essential to take into account the integral effect of blade shrouds, concludes from the calculation examples and engineering application that the above approach is valid and correct along with the possibility of considerably reducing the scale of calculation and analysis, and points out it is necessary to take into consideration the coupled effect of the whole ring of blades while the dynamic characteristics of shrouded blades is being analysed

    帶冠葉片不但能調頻，還可以利用葉冠之間的摩擦效應來耗散能量，達到減振的目的.帶冠葉片在離心力場中形成一整體，其整圈葉片振動特性不同於單個孤立葉片，需考慮葉冠的整體效應.利用帶冠葉片系統的循環對稱性，提出了採用波傳播理論和模態綜合技術，結合有限元方法研究燃氣輪機帶冠葉片振動特性的分析模型和計算方法.算例和工程應用證明了該方法是效性的、正確的，並可以大大降低計算分析規模.研究表明帶冠葉片動力特性分析時必須考慮整圈葉片的耦合效應
  7. A tentative analysis of imc application on city marketing

    試論整合營銷傳播理論在城市行銷中的運用
  8. This article first presents a comparative analysis of imc frame and the five different standpoints, advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers, thus attaining the best effect of the input / output of communicat ion, as well as the best overal 1 impact

    本文首先比較分析整合營銷傳播理論框架及五種不同的觀點，認為整合營銷傳播就是以消費者為導向，將營銷傳播中能夠給消費者與廣告主帶來雙贏價值的各要素進行有效的配置，從而使整個營銷溝通活動的投入產出效果達到最優的溝通模式。
  9. This paper makes a comprehensive study of the characteristics of real estate development and issues concerning architectural scheme, by using the knowledge of conformity architecture, real estate studies, statistics, social psychology and media studies. by giving a scientific analysis of information and making a summary of practical experience, and taking into accounts of economic, technologic and market factors, it studies simple and convenient means of application to proceed to the scientific and systematic front - end scheme conducted in stages on economical index, style, functional accessories and features of the dwelling size of residential quarters. and the design program is laid down to provide a scientific basis for the next architectural design and high - quality dwelling make to order for the customers

    本論文通過整合建築學、房地產學、統計學、社會心理學、傳播學等方面的知識，綜合考慮房地產開發的特點、建築策劃所應考慮的各項問題等，通過對信息資料的科學分析和實踐經驗的總結，兼顧經濟因素、技術因素和市場因素等，研究簡便易行的應用方法，對住宅小區的各項經濟指標、風格、功能配套、戶型特點等進行科學的、系統的、可以分階段進行的前期策劃，並制定設計任務書，給下一步建築設計提供科學的依據，為客戶提供「量身定做」的精品住宅。
  10. Third, how to control and audit imc are mentioned

    再次，對整合營銷傳播進行控制與審計。
  11. Integrated marketing communications imc

    解讀整合營銷傳播學
  12. The suggestion of the use of imc strategy in apparel enterprise

    服裝企業品牌建設的整合營銷傳播戰略探討
  13. India based advertising agency focused on outdoor campaigns in indian railway and bus shelters

    -大型戶外廣告和房地產整合營銷傳播為旗艦項目的綜合性廣告公司。
  14. It contributes to the deeper comprehesion of these probability distributions, affords more detailed theoretical basis for further studying and simulating satellite mobile channels, ? theoretical analyses and discussions of the models which are often used in the study of the propagating characteristics of satallite mobile channels are given ; meantime, some discussions on the work of model simulations are also given, ? incorrect derivation of the equality between c. loo model and corazza model in some other papers is pointed out. via the conception of received power, we derivate that in the rural environments these two models really have the equal relationship by the way of theoretical derivation and simulatant fittings. therefore, it is able to use corazza model in studying the characteristics of satellite mobile channels in the rural environments and able to avoid the iterant work of modeling, in order to enhance the efficiency and accuracy of research work, ? detailed processes of simulating lutz model by using matlab6. 0 _ simulink4. 0 and the results of comparisions are given

    本文包含有以下的主要內容： ?對衛星移動通信通道傳播特性研究中常用的三個概率分佈給出了詳細的推導過程；以便對這幾個在衛星移動通信通道傳播特性的研究中常用的概率分佈函數有更深的理解，對進一步研究衛星移動通信通道傳播特性和對通道的建模提供了更為詳盡的理論基礎； ?對衛星移動通信通道傳播特性的研究中常用的通道模型進行了理論上的分析和討論，並對衛星移動通信通道建模的研究工作提出了一定的看法； ?指出了以前的文獻中關于c . loo模型和corazza模型的等同性的證明錯誤；並從接收信號功率的角度出發，通過理論推導及模擬曲線擬合重新證明了在鄉村環境下，這兩個模型的確是具有等同性的；從而在對鄉村環境下的衛星移動通信通道傳播特性進行研究時，可以只採用corazza模型來對實際的通道進行建模，這樣可以避免重復的建模工作並提高研究工作的效率和準確性； ?給出了lutz模型在matlab6 . 0 _ simulink4 . 0環境下的軟體模擬實現的詳細過程和整體模擬測試的對比結果，保證了該模型在硬體實現時的可靠性和可行性，從而可以將它們應用於指導模型的硬體模擬實現並可以降低硬體實現時的風險。
  15. Shanghai kingway cultural development co., ltd. is a professional institution providing integrated promotion of business etiquette, the scope of business covers training and consulting

    上海金蔚文化發展有限公司是提供商務禮儀整合傳播的專業化機構，其服務領域涉及培訓和咨詢領域。
  16. Finally, the article expounds in detail on the overall concept and the seven parts of imc strategy of jiahe moon cake this year, and introduces the main process of identification, implementation and evaluation of imc. after all these analyses, a decision had been made to consistently popularize jiahe " s image as " jiahe moon cakes care for you with choice materials, meticulous baking skills and sincere service "

    最後，詳細地研究了佳禾月餅本年度整合營銷傳播的總體策略和系列分策略的制定、實施與評估，確定以「佳禾月餅，三重真心奉獻? ?用心選料、精心焙烤，真心服務」的一致形象對外整合傳播。
  17. The thesis analyses the forms and characteristics with tv study, communications study, marketing theories and methods, and the correlative theories includes tv program theories, the second media period theories and combined marketing theories, etc. after an analysis of foreign reality television, the study stresses that reality television is very original in form, and that china ' s reality tv should discard the dregs and absorb the essence of foreign reality tv programmes

    其特徵主要表現在：敘事上的真實與虛擬相結合，傳播上的媒體之間的整合、節目與觀眾之間的互動以及營銷上的事件性、整合化和國際化的營銷方式。本論文在對真人秀電視節目的形態和特徵進行分析時，主要採用了電視學、傳播學和營銷學的相關理論和研究方法，所涉及的理論包括電視節目形態理論、 「第二媒介時代」理論和整合營銷理論等。
  18. This program attaches much importance to advertising design and creating, and forms the practical brand name spreading ability

    突出網路廣告設計與製作，並形成實戰性的品牌整合傳播能力。
  19. Our netwok marketing project fully make use of the traditional and the new marketing concept and tool to spread on net, induced with “ topic + event + experience + sharing ”, we build a matrix type access mainly rely on blog, community, video, e - mail, e - zine, district portal, occupation portal and enterprise circle to form a integrate network marketing spreading and to enlarge our influence

    提供的網路營銷解決方案充分利用傳統的及新興的營銷思想與工具，依託網際網路展開整合傳播，包括以「話題+事件+體驗+分享」為誘導，主要依託博客、社區、視頻、郵件、電子雜志、區域門戶、行業門戶、企業圈子構建的矩陣型通路，從而形成整合型的網路營銷傳播，實現影響力的大面積擴散與聚合效應。
  20. Then probe into the route of enterprise ' s brand image - building systematically. the route should include brand orientation, brand image design and brand image dissemination

    具體到企業塑造其品牌形象的策略上，企業可採取「四步走」的路徑，即品牌定位、品牌形象設計、品牌形象整合傳播、品牌形象建設及維護。
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