文化營銷 的英文怎麼說

中文拼音 [wénhuàyíngxiāo]
文化營銷 英文
cultural marketing
  • 文 : Ⅰ名詞1 （字） character; script; writing 2 （文字） language 3 （文章） literary composition; wri...
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 文化 : 1. （精神財富） civilization; culture 2. （知識） education; culture; schooling; literacy
  • 營銷 : marketing （ma）
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. Thoughts on enhancing marketing building of business culture

    對加強企業文化營銷建設的思考
  3. The investigation on green sale of enterprises

    中國企業文化營銷模式探析
  4. On the transmission and marketing of culture

    文化營銷傳播論
  5. The building and constructing of operating mode of cross - cultural marketing

    跨文化營銷運作模式的建構
  6. Study on cultural marketing

    文化營銷淺析
  7. Study on the culture marketing strategy of cold rolling product in lianyuan steel factory

    漣鋼冷軋產品文化營銷策略研究
  8. On analyze and comprehend the cultural differences during cross - cultural marketing

    論跨文化營銷中對文化差異的分析和理解
  9. The research progress on the study of cultural differences and cross - cultural marketing

    文化差異與跨文化營銷的研究進展
  10. Moreover still analyzed the relation between the project culture of the construction enterprise and the culture marketing

    另外還分析了建築企業項目文化與文化營銷的關系。
  11. In the last chapter, the study brings forward some questions and advice during the process of chinese corporations entering into the cross - cultural market

    文章在最後部分結合中國企業實施「走出去」戰略的實際情況，指出了中國企業在跨文化營銷進入階段需要注意的問題及相關建議。
  12. In the united states of america, there are many studies about cross - cultural management in many fields in 1960s and 1970s, and many in - depth researches of cross - cultural marketing in many fields in 1990s and the beginning of the 21st century. however, in china, there are a few issues about cross - cultural management and cross - cultural marketing in recent years

    美國在20世紀六七十年代就對跨文化管理進行了各方面的研究，到了20世紀九十年代又針對營銷中的跨文化問題進行了深入的探討；而在中國對跨文化管理和跨文化營銷的探討也僅僅是在最近幾年才剛剛興起。
  13. In chapter 4, thd thesis offered systematic suggestions to humanistic marketing. the system consists 4 parts : constructure culture, enviroment culture, social living culture and brand culture

    第四部分提出了人文化營銷建議，即如何構築建築文化、環境文化、社區文化和品牌文化的綜合策略系統。
  14. Follow the lasting development of china ' s economy and pursuing untiringly to life quality of people, we believe that humanistic marketing will be another important step during the progress of china ' s real estate

    伴隨著我國經濟的持續發展和人們對生活品質的不懈追求，相信人文化營銷將成為我國房地產業發展過程中的又一次探索、創新和進步。
  15. But affected buy plan economy way, hunan electric power line equipment & materials factory haven ’ t research on iron tower product marketing : research on electric power build environment and policy ; forecast of iron tower product market capacity and market prospect in coming 5 - 10 years or far. thereby is lack of integration think about iron tower product marketing strategy. in this thesis, the author coalition strategy, management, marketing and finance knowledge, on the base of economy, policy, technology macro … environment and produce, technology, manpower, finance ability, corporation culture, marketing manage way micro environment assay, exert swot way, discovery the strengths 、 weaknesses 、 opportunities and threats on hunan electric power line equipment & materials factory iron tower product

    在本文中，作者結合所學習的戰略管理、營銷和財務知識，在湖南電力線路器材廠鐵塔產品市場競爭的經濟、政策、技術和行業等外部和生產規模、技術能力、人力資源、財務能力、企業文化、營銷管理模式等內部環境進行粗略分析基礎上，運用swot方法歸納了湖南電力線路器材廠鐵塔產品營銷的政策、歷史悠久、品牌知名度和美譽度高、技術積累、文化等方面的優勢和體制約束、生產規模和生產能力偏小、資金周轉困難、鐵塔加工成本過高、營銷管理模式等方面的劣勢，以及經濟發展和技術革新帶來的機會和體制改革和新的加工工藝帶來的威脅，根據企業的營銷戰略目標，進而提出了相關的鐵塔產品組合、產品包裝和服務策略、價格策略、渠道策略和顧客關系、供應商關系和同行關系等關系營銷策略和具體實施，並制定其營銷實施方案。
  16. Chongqing ping an life insurance company, as the first one that introduced personal insurance marketing mechanism to chong qing, has become the leader in the market by depending on expansion of manpower and branches in early period. at the same time, chongqing ping an life insurance company has established continuous competitive advantages in company culture, outstanding salesman, cross - selling and so on

    而作為在重慶壽險市場率先引入個人營銷機制的重慶平安人壽，其在早期依靠人力擴展和機構延伸迅速確立了在重慶個人壽險市場的領導地位，並在企業文化、營銷人才以及交叉銷售等方面建立了持續的競爭優勢。
  17. Few people apply themselves to researches about the patterns of cross - cultural marketing at home and overseas, then this issue about the patterns of cross - cultural marketing plays a forerunner role

    國內外對跨文化營銷模式的探索都很少，本論文僅僅是在跨文化營銷模式研究方面起一點拋磚引玉的作用。
  18. The special cross - cultural marketing pattern settles a problem of how to marketing in the different culture for international corporation. there are six steps which are entrance, penetration, expansion, combination, consolidation and amalgamation in the special cross - cultural marketing pattern

    在論文的第四部分、第五部分和第六部分分別對一般跨文化營銷模式、特殊跨文化營銷模式和個別跨文化營銷模式進行了詳盡的分析。
  19. The third part anatomized the cultural patterns, concluded the " m " cultural pattern in relation with marketing, defined the pattern of cross - cultural marketing, and classified the pattern of cross - cultural marketing at many points of view. the following three parts respectively analyzed the common cross - cultural marketing pattern, the special cross - cultural marketing pattern and the individual cross - cultural marketing pattern in detail

    在論文的第三部分通過對文化模式的廣泛了解和細致分析，首次總結並提出了與跨文化營銷有密切關系的「 m 」文化模式，並對跨文化營銷模式下了一個比較清晰的定義，創造性地對跨文化營銷模式從不同的角度進行了分類。
  20. Chapters summarizes the trend of modern commerce development that composite commercial buildings will be divided further, with the advance of technology, culture and environment conservation. then the author addresses on electronic business, ecologic shops, stores in residential area and culture selling concept

    5 、結合現代經濟、技術、文化、環保的發展的要求，介紹了當今復合商業模式在城市化發展下的進一步細分的趨勢?如電子商業、生態化商業設施、文化營銷方式以及住區商業。
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