消費者心態 的英文怎麼說
中文拼音 [xiāobìzhěxīntài]
消費者心態
英文
consumer attitude- 消 : 動詞1 (消失) disappear; vanish 2 (使消失; 消除) eliminate; dispel; remove 3 (度過; 消遣) pa...
- 費 : Ⅰ名詞1 (費用) fee; expense; expenditure; dues; charge 2 (姓氏) a surname Ⅱ動詞(花費; 耗費) ...
- 者 : Ⅰ助詞1 (用在形容詞或動詞後面 或帶有形容詞或動詞的詞組後面 表示有此屬性或做此動作的人或事物) 2 ...
- 態 : 名詞1. (形狀; 狀態) form; condition; appearance 2. [物理學] (物質結構的狀態或階段) state 3. [語言學] (一種語法范疇) voice
- 消費者 : [生態學] consumer消費者市場 consumer market
- 消費 : consume; consumption消費城市 consumer city; 消費貸款 consumer loans; consumption credit; 消費方式...
-
Form vision and feeling psychology is the bridge which connects products designer to consumers. the paper accepts the theory of gestalt psychology and sums up several methods used to design electric products used in house
形態視知覺心理是溝通消費者與產品設計師橋梁,論文采納了格式塔心理學原理,運用形態視知覺心理歸納、總結了家電產品造型設計的幾種方法。With the advanced technical equipments made in domestic and aboad, andcollected the fashion infomation extensively. communicate with clients timely, together with our earnest and strict working sprirts, we have designed many kinds of our bestboy products featuring leisure, concision, comfort and practisality, independence and creativity
企業積極引進國內外先進的技術設備,豐富廣泛的流行信息源,百仕博人認真嚴謹的態度及良好的團隊合作精神,與銷售商消費者形成良好的信息反饋鏈,精心設計出「休閑、簡潔、舒適實用、個性、充滿獨創精神」的百仕博產品。With the development of advertising theories and psychology, people have learned more knowledge about how advertising affects consumers. basing on how advertising works, this paper analyzed the process how consumers actually " feel " and " think ", the mental effects including framing perception, organizing memory, enhancing experience and brand attitudes, then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model
本文從廣告影響消費者的過程出發,分析了消費者在接觸廣告后廣告信息對于消費者心理效果的影響,這些影響主要體現在感知、回憶、提升經驗和對于廣告品牌態度的變化方面,它們之間又有相互的影響關系;初步構建了廣告影響消費者的心理效果概念模型,該模型同時反映出了各結構變量之間的因果關系;然後,在概念模型的基礎上嘗試建立了測量廣告心理效果的結構數量模型。In the analysis of the practical cases, through explaining about the perspective of credit card business and the influence of present economic crisis and the model changing of consumers, to analyze macau credit card market
在案例分析部份中,透過闡述信用卡行業的發展趨勢,以及講解澳門社會經濟的改變和消費者心態的改變對信用卡行業所帶來之影響,來分析澳門信用卡市場環境。Time tide adopts the over - decade research outcome and product methodology of eco - environment research center of national science institute in garlic effectiveness and application, and develops series of products like natural allicin, garlic capsule and skin clear lotion which favored domestic and international consumers
公司採用中科院生態環境研究中心針對大蒜功效及應用、歷經十余年的研究成果與生產工藝,開發出天然調味蒜素、天然活性蒜膠囊、皮膚清理液等大蒜精加工系列產品,得到了國內外廣大消費者與國外同行業人士的青睞。Purchase decision - making process refers to the consumer psychological and behavior intention before using and disposal of products and services. it belongs to the forming the attitude
購買決策過程是指消費者在使用和處置所購買的商品和服務之前的心理活動和行為傾向,屬于消費態度的形成過程。The idea of possessing something that not everyone has has always been one of the main criteria in the way we esteem special gems
畢竟,消費者渴望擁有獨特珍奇寶石的心態,一直是影響貴重寶石的價格的決定性要素。The products were honored as the provincial - excellent and ministry - excellent products from 1986 to 1987, the bronze medal of the 1st china food expo in 1988, the gold medal of china international new technology & new products expo in 1995, the silver medal of china international tea academy and the gold medal of the 1st hunan provincial forestry expo in 1997, the recommended brand of changsha consumers association in 1999, the gold medal and the best sell award of the 3rd hunan provincial agriculture expo in 2001, the hunan provincial famous trademark in 2002 and 2005, as well as the authentications of organic ecological tea by ofdc in 2002 and by imo in 2005
一九八六年至一九八七年曾獲省優、部優產品,一九八八年獲中國首屆食品博覽會銅制獎,一九九五年獲中國國際新技術新產品博覽會金獎,一九九七年獲中國國際茶會銀獎和湖南省首屆林業博覽會金獎,一九九九年獲長沙市消費者協會推薦品牌,二00一年獲湖南省第三屆農博會金獎和最暢銷產品獎,二00二年獲湖南省著名商標和國家環境保護總局有機食品發展中心頒發的有機生態茶認證。Wise co umers read magazine advertisements and watch tv commercials, but they do this with one advantage : knowledge of the ychology behind the ads
聰明的消費者看雜志廣告,看電視廣告,但他們這么做只有一個目的,就是要了解藏在廣告背後的心理狀態。Wise consumers read magazine advertisements and watch tv commercials, but they do this with one advantage : knowledge of the psychology behind the ads
聰明的消費者看雜志廣告,看電視廣告,但他們這么做只有一個目的,就是要了解藏在廣告背後的心理狀態。By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial
本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義,要提升國內中高檔禮品品牌價值,一要提升品牌知名度,對目標消費者開展凸現品牌的活動,讓品牌銘刻在消費者心中,提高產品市場佔有率;二是要強化品牌知覺質量,以持之以恆的優良品質提升品牌形象,提高品牌生命,保持持續的競爭優勢和市場地位;三是要建立品牌忠誠,不斷提高老顧客的忠誠程度,並不斷吸引新顧客,擴大忠誠顧客群體,使品牌資產增值;四是利用品牌聯想,讓品牌的個性與消費者利益密切相關,品牌蘊涵的態度能引起消費者的共鳴,使品牌變得富有生氣,魅力四射,創造品牌的心理優勢。In recent 20 years, according as the increase of chronic diseases, such as cancer, diabetes mellitus, cardiovascular disease, the change of medical therapeutic patterns and the consumer ' s medical seeking attitude, in addition to the development of holistic body / mind / spirit care, complementary and alternative medicine ( cam ) has increasingly become a more popular trend
摘要隨著人類各種慢性疾病,例如癌癥、糖尿病、心血管疾病等的增加以及醫療型態和消費者求醫態度的改變,加上全人身、心、靈整體照顧理念的興起,這近二十多年來,輔助與另類醫學已有日漸普及的趨勢。In author ' s opinion, the consumer ' s psychology will be detached into two parts that are marketing psychology and consumer ' s vision and feeling psychology, and this influence mainly comes from the following parts : consumer ' s brand psychology, form vision and feeling psychology and color vision and feeling psychology
作者認為消費者心理可分為市場消費心理、消費者視知覺心理兩個方面,並主要從品牌消費心理、形態視知覺心理、色彩視知覺心理三個方面對家電產品設計產生影響。Hong kong, december 12, 2007 - - - rising oil prices, the spread of thesub - prime credit issue in international markets, and the slow down inthe us economy are all taking their toll on the confidence of the world ' s consumers
不斷上升的油價和次按危機波及國際?場和美國經濟出現疲態,這些因素正影響著全球消費者的消費信心。Surveys of consumer and business sentiment suggest a sharp slowdown ; there is evidence that credit is now harder to obtain ; and there are signs of incipient labour market weakness
消費者信心和商業景氣調查暗示,經濟將大幅放緩;有證據顯示,現在更難獲得信貸;還有跡象表明,就業市場初顯疲軟之態。Using between - subject experimental design, key findings are as follows : ( 1 ) treating reservation price as dependent variable, ingredient brand equity has main spillover effects, and interaction effects with the perceived value of ingredient product ; ( 2 ) ingredient brand equity and the perceived value of ingredient product result in attitude change significantly
研究采受試者問實驗設計,操弄配備產品知覺價值、配備品牌權益強勢程度,以及配備品牌聯盟頻次,依變項則為消費者對核心產品保留價格、態度評估的改變幅度。Many demographic factors such as income, age, gender, occupation and education make effect indirectly by effecting the perceptions. it is the acceptance degree about different sides of gm food that plays the crucial role to attitude of gm food. the empirical results indicate that the more acceptance degree consumer believe gm food can improve quality of fame product, reduce the use of pesticides, protect environment, the more positive the consumer is to gm food
模型回歸結果表明,消費者對轉基因食品能夠改善品質、降低農藥殘留、減少環境污染的確性程度越高越有利於支持轉基因食品,同時消費者對目前普通食品的農藥殘留越擔心、對目前環境狀況越滿意,越有利於支持轉基因食品,轉基因食品的生產成本高低基本不影響消費者的態度。The third chapter is studying the formation of the consumer brand loyalty, including the common and mentality procession, the relation between the attitude and the behavior during the formation of brand loyalty ; the fourth chapter will make qualitative research on the influencing factors of consumer brand loyalty, bringing forward several supposes from the consumer level and the marketing level ; the fifth chapter is the demonstration section on the influencing factors. making use of the spot investigation to the liquid milk consumers in the 12 supermarkets and 6 milk spots, we will use factors analysis and regressions method to analyze investigation result and illustrate the degree of each influencing factor of consumer brand loyalty so as to testify the supposes that have been made in the fourth chapter
第三章研究消費者品牌忠誠形成過程,包括品牌忠誠形成的一般過程、心理過程以及品牌忠誠形成過程中態度與行為的關系;第四章對消費者品牌忠誠影響因素進行定性研究,具體從消費者層面和企業營銷層面提出若干理論假設;第五章對消費者品牌忠誠影響因素進行實證分析,通過對北京地區12家超市6個售奶點的液態奶消費者進行的抽樣調查,運用因子分析與回歸分析的方法對調查結果進行計量分析,闡明了消費者品牌忠誠度各影響因素的影響力度,對第四章所做假設進行驗證。分享友人